Skip to content
New issue

Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.

Sign up for GitHub

By clicking “Sign up for GitHub”, you agree to our terms of service and privacy statement. We’ll occasionally send you account related emails.

Already on GitHub? Sign in to your account

Link sBG Notebook in README and Index #1265

Merged
merged 3 commits into from
Dec 13, 2024
Merged

Link sBG Notebook in README and Index #1265

Show file tree
Hide file tree
Changes from all commits
Commits
Show all changes
3 commits
Select commit Hold shift + click to select a range
01c3a81
Add sBG link to README
ColtAllen Dec 13, 2024
95df47b
Add sBG link to index
ColtAllen Dec 13, 2024
bc90ebf
Merge branch 'main' into docs_shifted_bg
wd60622 Dec 13, 2024
File filter

Filter by extension

Filter by extension
Conversations
Failed to load comments.
Loading
Jump to
Jump to file
Failed to load files.
Loading
Diff view
Diff view
3 changes: 1 addition & 2 deletions README.md
View file
Open in desktop
Original file line number Diff line number Diff line change
Expand Up @@ -140,12 +140,11 @@ Dynamic and interactive visualization of key Marketing Mix Modeling (MMM) concep

Understand and optimize your customer's value with our **CLV models**. Our API supports various types of CLV models, catering to both contractual and non-contractual settings, as well as continuous and discrete transaction modes.

Explore our detailed CLV examples using data from the [`lifetimes`](https://github.com/CamDavidsonPilon/lifetimes) package:

- [CLV Quickstart](https://pymc-marketing.readthedocs.io/en/stable/notebooks/clv/clv_quickstart.html)
- [BG/NBD model](https://pymc-marketing.readthedocs.io/en/stable/notebooks/clv/bg_nbd.html)
- [Pareto/NBD model](https://pymc-marketing.readthedocs.io/en/stable/notebooks/clv/pareto_nbd.html)
- [Gamma-Gamma model](https://pymc-marketing.readthedocs.io/en/stable/notebooks/clv/gamma_gamma.html)
- [Shifted Beta-Geo model](https://www.pymc-marketing.io/en/stable/notebooks/clv/sBG.html)

### Examples

Expand Down
5 changes: 2 additions & 3 deletions docs/source/index.md
View file
Open in desktop
Original file line number Diff line number Diff line change
Expand Up @@ -129,14 +129,13 @@ Leverage our Bayesian MMM API to tailor your marketing strategies effectively. L

## Unlock Customer Lifetime Value (CLV) with PyMC

Understand and optimize your customer's value with our **CLV models**. Our API supports various types of CLV models, catering to both contractual and non-contractual settings, as well as continuous and discrete transaction modes.

Explore our detailed CLV examples using data from the [`lifetimes`](https://github.com/CamDavidsonPilon/lifetimes) package:
Understand and optimize your customer's value with our **CLV models**. Our API supports various types of CLV models, catering to both contractual and non-contractual settings, as well as continuous and discrete transaction modes:

- [CLV Quickstart](https://pymc-marketing.readthedocs.io/en/stable/notebooks/clv/clv_quickstart.html)
- [BG/NBD model](https://pymc-marketing.readthedocs.io/en/stable/notebooks/clv/bg_nbd.html)
- [Pareto/NBD model](https://pymc-marketing.readthedocs.io/en/stable/notebooks/clv/pareto_nbd.html)
- [Gamma-Gamma model](https://pymc-marketing.readthedocs.io/en/stable/notebooks/clv/gamma_gamma.html)
- [Shifted Beta-Geo model](https://www.pymc-marketing.io/en/stable/notebooks/clv/sBG.html)

Each of these models is tailored to different types of data and business scenarios:

Expand Down
Loading