feat: Update content to align with current marketing messaging

profile/README.md

@@ -1,4 +1,6 @@
-## Hi there! We're Q-CTRL (kjuː kənˈtrəʊl), and we make quantum technology useful 👋
+## Make quantum technology useful
+
+Q-CTRL is using control to solve the hardest problems facing quantum technology, improving hardware performance and accelerating pathways to useful quantum computers and other technologies. Through our professionally developed tools, we put our deep expertise in quantum control into your hands.
 
 ![Q-CTRL: Make quantum technology useful](https://repository-images.githubusercontent.com/181764383/4e1f6da9-f991-4589-bc7d-f794a5b80b41)
 
@@ -8,28 +10,42 @@
 
 ### Who we are
 
-We're an eclectic group of theoretical and experimental scientists, software and hardware technologists, and product and user experience designers. We embody [the three virtues](https://thethreevirtues.com/) and we ❤️ [our standards](https://code.q-ctrl.com/).
+We are a product-led, quantum control infrastructure software company solving real world problems, and we abide by [these standards](https://code.q-ctrl.com/).
 
 [**Meet the team**](https://github.com/orgs/qctrl/people)
 
 ---
 
 ### What we do
 
-We make things. Here are some of them:
+Products for everyone: Whether you are a newcomer, an enterprise user, or a hardware team, we make quantum technology useful for you—all through software.
+
+- [**Black Opal**](https://q-ctrl.com/black-opal): Start learning quantum computing.
+
+  Upskill for the quantum era and empower your team with the best edtech solution for individuals and enterprises.
+
+- [**Fire Opal**](https://q-ctrl.com/fire-opal): Find true value from quantum algorithms.
+
+  Gain >1,000× performance improvement on real hardware and reduce compute costs >100× with automated error suppression.
+
+- [**Boulder Opal**](https://q-ctrl.com/boulder-opal): Build the quantum platforms of the future.
+
+  The world's first and most powerful design-and-test EDA for the quantum era.
+
+- [**Q-CTRL Embedded**](https://q-ctrl.com/q-ctrl-embedded): Unleash latent hardware performance.
+
+  Deliver more value to your customers with fully integrated performance management for quantum computing platforms.
+
+- [**Q-CTRL Sensing**](https://q-ctrl.com/q-ctrl-sensing): Detect the undetectable.
 
-- [Black Opal](https://q-ctrl.com/black-opal): Learn quantum computing.
-- [Fire Opal](https://q-ctrl.com/fire-opal): Find true value from quantum algorithms.
-- [Boulder Opal](https://q-ctrl.com/boulder-opal): Build the quantum platforms of the future.
-- [Embedded](https://q-ctrl.com/embedded): Unleash latent hardware performance.
-- [Sensing](https://q-ctrl.com/sensing): Breakthrough quantum sensing solutions for defense and industry.
+  Breakthrough quantum sensing solutions for defense and industry.
 
 [**Find out more**](https://q-ctrl.com/products)
 
 ---
 
 ### Join us
 
-Want to help? Check out our [open positions](https://q-ctrl.com/careers), and if you don't see what you're looking for, just [get in touch](https://q-ctrl.com/contact). We have offices in Sydney 🇦🇺, Los Angeles 🇺🇸, and Berlin 🇩🇪, and we're always looking for people as excited as we are about building the quantum future.
+Want to help? Check out our [open positions](https://q-ctrl.com/careers), and if you don't see what you're looking for, just [get in touch](https://q-ctrl.com/contact). We have offices in Sydney 🇦🇺, Los Angeles 🇺🇸, Berlin 🇩🇪, and the UK 🇬🇧, and we're always looking for people as excited as we are about building the quantum future.
 
 [**Join the team**](https://q-ctrl.com/careers)