New User ID Submodule: Rewarded Interest

[thede-ri]

Type of change

• New User ID submodule

Description of change

Rewarded Interest is an identity provider that enables users to monetize and manage the exposure of their identity to various ad sources through the Rewarded Interest browser extension.

The Rewarded Interest browser extension exposes an on-page API window.__riApi.getIdentityToken(). This submodule obtains the identity token, wraps it into eid and passes it to the callback provided by the User Id module. If __riApi is not available - error will be logged (if debug is enabled) and no ID will be passed to the callback.

Note: no storage is used as Identity Token is refreshed frequently.
Rewarded Interest partners (such as DSPs, SSPs, and publishers) can use the Rewarded Interest Identity Resolution API to resolve the Identity Token into a CMAID (Consumer Mediated Advertising Identity). The CMAID is a durable, cross-site, cross-device advertising identifier that remains consistent across visits and devices enrolled by a Rewarded Interest user, unless they choose to reset or pause it.

Config example:

pbjs.setConfig({
    userSync: {
        userIds: [{
            name: "rewardedInterestId"
        }]
    }
})