Business Problem;
FLO, an online shoe store, wants to segment its customers and make sense according to these segments. It will be designed accordingly and created according to this particular clustering. FLO wants to determine its marketing strategies according to these created segments.
Features;
master_id : Unique Customer Number
order_channel : Which channel of the shopping platform is used (Android, IOS, Desktop, Mobile)
last_order_channel : The channel where the last purchase was made
first_order_date : Customer's first purchase date
last_order_channel : Customer's previous shopping history
last_order_date_offline : The date of the customer's last purchase on the offline platform
order_num_total_ever_online : Total number of purchases made by the customer on the online platform
order_num_total_ever_offline : Total number of purchases made by the customer on the offline platform
customer_value_total_ever_offline : Total fees paid for customer's offline purchases
customer_value_total_ever_online : Total fees paid for customer's online purchases
Interest_in_categories_12 : List of categories the customer has shopped in the last 12 months