+---layouts | ---shortcodes custom code that adds functionality, eg video tags kind of like addons to the theme

+---public contains the generated site after running 'hugo'

+---content contains all posts | +---builds build posts

| ---posts all other posts

+---static | +---css custom css, eg for video tag

| +---images other images, eg favicon and profile pic

| ---img | +---bithappens photos for the old bithappens.se posts

| +---builds photos for the build posts

| +---files non-image files, eg pdfs

| ---thsq photos for thingsquare.com posts