Update startup-program.md

jan 2025 updates

pages/docs/pricing/startup-program.md

@@ -7,7 +7,7 @@ The Mixpanel for Startups program empowers early-stage companies to easily track
 - Haven't previously redeemed other Mixpanel offers.
 - Haven’t been on a paid plan. 
 
-Eligible startups receive their first year free on the Startup Plan, an exclusive offering for startup program participants. The Startup Plan allows you to take advantage of the full analytics capabilities of Mixpanel, without any feature limits. This includes access to all enterprise-level reports such as [Signal](https://docs.mixpanel.com/docs/reports/apps/signal) and [Experiments](https://docs.mixpanel.com/docs/reports/apps/experiments), as well as our add-on packages (Data Pipelines, Group Analytics, Warehouse Connectors). The Startup Plan covers data volumes of up to 1 billion events per year. With the Startup Plan, unlock all the power of Mixpanel you'll need to launch, grow, and scale your product.
+Eligible startups receive their first year free on the Startup Plan, an exclusive offering for startup program participants. The Startup Plan allows you to take advantage of the full analytics capabilities of Mixpanel, without any feature limits. This includes access to all advanced reports such as [Signal](https://docs.mixpanel.com/docs/reports/apps/signal) and [Experiments](https://docs.mixpanel.com/docs/reports/apps/experiments), our add-on packages (Data Pipelines, Group Analytics, Warehouse Connectors), and Session Replays. The Startup Plan covers data volumes of up to 1 billion events per year. With the Startup Plan, unlock all the power of Mixpanel you'll need to launch, grow, and scale your product.
 
 In order to maintain status in the program, participants must begin sending data to Mixpanel within 90 days of acceptance. If you are not ready to begin implementation, we encourage you to wait and apply once ready.
 
@@ -17,14 +17,13 @@ Participants will be invited to join our exclusive Mixpanel for Startups Communi
 
 ### Startup Plan Details
 #### What is included in the Startup Plan?
-The Startup Plan has been designed specifically for participants in the Mixpanel for Startups program and includes premium features as well as our add-on packages (Data Pipelines, Group Analytics, Warehouse Connectors). The plan is valid for 12 months and allows you to send up to 1B events to Mixpanel. 
-The Startup Plan is not eligible for BAAs or MSAs. 
+The Startup Plan is designed specifically for participants in the Mixpanel for Startups program. It includes all our advanced reports, as well as add-on packages (Data Pipelines, Group Analytics, Warehouse Connectors, and Session Replay). The Startup Plan is valid for 12 months, has an annual data limit of 1 billion events, and includes 500,000 Session Replay recordings. The Startup Plan is not eligible for BAAs or MSAs.
 
 #### What is the implementation requirement?
-The startup program provides access to all Mixpanel’s features and functionality for free, for one year. We encourage startups to join the program when they are ready to leverage the power of Mixpanel for their product analytics. Once accepted into the program, startups must start sending data to Mixpanel within the first 90 days to maintain eligibility. If a participating startup does not meet the implementation requirement within the first 90 days, they will be removed from the program and prohibited from rejoining. This is not to deter startups from joining, but rather encourage startups to only apply once truly ready. We want you to take full advantage of your year in the program so you can get the most value out of Mixpanel. 
+Once accepted into the program, startups must start sending data to Mixpanel within the first 90 days to maintain eligibility. If a participating startup doesn’t meet the implementation requirement within the first 90 days, they’ll be removed from the program and prohibited from rejoining. This isn’t to deter startups from joining, but rather encourage them to only apply once truly ready so as to take full advantage of the program and maximize value from Mixpanel.
 
 #### What happens if my usage exceeds 1B events?
-If you send over 1B events to Mixpanel whilst in the startup program, you will have the option to upgrade to a paid Growth or Enterprise plan, or downgrade to the Free plan. If you are close to exceeding the limit of the Startup Plan, our team will reach out in advance to discuss your options. 
+If you send over 1B events to Mixpanel during the startup program, you’ll have the option to upgrade to a paid Growth or Enterprise plan, or downgrade to the Free plan. If you’re close to exceeding the limit of the Startup Plan, our team will reach out in advance to discuss your options.
 
 #### Can I continue with the Startup Plan after the first year and receive a second year free?
 No. The Mixpanel for Startups program offers eligible companies their first year of Mixpanel for free on the Startup Plan. After the first year, startups are able to move to a Free, Growth, or Enterprise plan. The Startup Plan is only available through the startup program, and cannot be purchased as a standalone plan. 
@@ -34,33 +33,44 @@ No. The Mixpanel for Startups program offers eligible companies their first year
 Once accepted into the program, your Mixpanel account will be provisioned with the Startup Plan. This plan is valid for one year and the term will begin once your application is approved. In order to maintain your eligibility status in the program, startups must begin sending data to Mixpanel within 90 days of your acceptance. If you are not ready to begin implementation, we encourage you to wait and apply once ready. 
 
 #### How do I apply?
-Eligible companies can [apply here](https://mixpanel.com/startups-apply/) for the Mixpanel for Startups program. If you were referred to the program through your VC or accelerator, please select the referral partner from the dropdown menu. Once your application is submitted and approved, your account will automatically be provisioned with the Startup Plan. Your year in the program will begin on the date of your acceptance. 
+Eligible startups can [apply here](https://mixpanel.com/startups-apply/)! If you were referred to the program through your VC or accelerator, please select the referral partner from the dropdown menu. Once you confirm your eligibility and submit the form, your account will automatically be provisioned with the Startup Plan and your free year in the program will begin.
 
 #### What if my VC or accelerator is not listed in the application dropdown?
 Not all of our partners are currently listed on the application. Please select “Other” from the dropdown menu and enter the name of your VC, accelerator, incubator, or other referral partner. If you were not referred, please select "I do not have a referral partner". 
 
-#### Will I receive help getting started with Mixpanel?
-Yes! We will provide self-serve resources to help with your onboarding, invite you to attend implementation webinars, provide access to our Mixpanel Community where you’ll be able to engage with other users as well as our team, and of course, our Support team is on hand to assist with technical questions. 
+#### Will I receive help getting started with Mixpanel? 
+Yes! We’ll provide self-serve resources to help with your onboarding and provide access to our [Mixpanel Community](https://community.mixpanel.com/) where you’ll be able to engage with other users and our team. Our Support team is on hand to assist with technical questions as needed, too.
 
 #### Can I apply now and save the offer for later?
-No. The Mixpanel for Startups program is activated as soon as you apply and are accepted into the program. You will have one year on the Startup Plan once your application is approved. Additionally, if you do not start sending data to Mixpanel within 90 days of joining, you will be removed from the program. If you are not ready for the startup program, you can sign up for a [Free plan](https://mixpanel.com/pricing/) and apply to the program when you’re ready to take advantage of the offer. Startups are in Mixpanel’s DNA — so we have the most generous free plan in the market (20M events per month) to help you get started.
+No. Once you confirm your eligibility and enroll in the program, the offer through Mixpanel for Startups is activated. Your one free year on the Startup Plan begins at enrollment. Additionally, if you do not start sending data to Mixpanel within 90 days of joining, you will be removed from the program. If you are not ready for the startup program, you can sign up for a [Free plan](https://mixpanel.com/pricing/) and apply to the program when you’re ready to take advantage of the offer. Startups are in Mixpanel’s DNA — so we have a generous free plan (1M events per month) to help you get started.
 
 #### What happens after my year in the startup program?
-When your year in the startup program is over, our team will work with you to help you get on the best Mixpanel plan based on your usage and plans for growth. We can help you determine whether a Free, Growth, or Enterprise plan will best suit your needs going forward. If your year is almost up and you want to learn more about your options, contact your account manager or our [Sales team](https://mixpanel.com/contact-us/sales/) for assistance.
+Once you complete your year in the startup program, our team will work with you and advise on the best Mixpanel plan based on your usage and growth plans. We can help determine whether a Free, Growth, or Enterprise plan will best suit your needs going forward.
 
 #### Why is the startup program offer so generous?
 Startups are a part of Mixpanel’s DNA! We are dedicated to having the best startup program on the market and supporting as many founders as we can. The Mixpanel for Startups program provides the first year free on our exclusive Startup Plan, which allows participants to utilize all our features and functionality. Startups should focus on building world-class products and not worry about short-term trials, restrictive data plans, and hidden pricing.
 
 ### Eligibility Criteria
 #### What do you consider a startup?
-To be eligible for the program and considered a startup, you cannot have raised more than $8 million USD and must have been founded less than 5 years ago. The Mixpanel for Startups program is not available for startups who are already a paid customer or have been on a paid plan in the past. If you have questions about your eligibility status, please reach out to our team at [[email protected]](mailto:[email protected]).
+To be eligible for the program and considered a startup, you cannot have raised more than $8 million USD and must have been founded less than 5 years ago. The Mixpanel for Startups program is not available for startups who are already a paid customer, have been on a paid plan in the past, or previously participated in the program. If you have questions about your eligibility status, please reach out to our team at [[email protected]](mailto:[email protected]).
 
 #### Do I have to be new to Mixpanel to join the program?
 No. As long as your startup has not redeemed another exclusive offer or has already been a paid customer, you are eligible to apply.
 
 #### What offers prevent me from qualifying for the startup program?
 If you have already redeemed an offer through the [Product School](https://productschool.teachable.com/p/productanalytics) or another partner, you are not eligible for the startup program. Startups are only able to participate in the Mixpanel for Startups program once. 
 
+#### Do I need to be associated with a VC or accelerator to join?
+No! As long as you meet the eligibility criteria, you’re welcome to join. When you submit the form, please select ‘I do not have a referral partner’ from the dropdown menu.
+
+#### What happens if I misrepresent my eligibility status?
+When you applied to participate in the Startup Program, you are asked to confirm that you meet the following eligibility criteria: 
+1. Have not been on a paid Mixpanel plan; 
+2. The entity you represent was founded less than 5 years ago (at the time of sign up);  
+3. The entity you represent has not raised more than $8M in total funding (at the time of sign up).
+If Mixpanel becomes aware that your entity may not meet one or more of the aforementioned eligibility criteria, Mixpanel may, at its sole discretion, work with you to transition the account to a paid account, suspend the account until additional information is provided to validate adherence to the eligibility criteria, or where sufficient evidence is present to indicate that your account does not meet the eligibility criteria, terminate your startup account, by providing written notice. 
+
+
 ### [Legacy] Credit-Based Program FAQ
 
 If you are in the earlier version of the Mixpanel for Startups program which utilized “startup credits” and have specific questions regarding your account, please reach out to [[email protected]](mailto:[email protected]).