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Merge pull request #229 from casper-ecosystem/add-sports-advantage
Add Sports Advantage
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Grant-Number: "29", | ||
Name: "Sports Advantage", | ||
Service-Provider: "", | ||
Status: "In progress", | ||
Grant-Link: "n/a", | ||
Website: "", | ||
Grant-Size: "Large", | ||
Total-Milestones: "7", | ||
Current-Milestone: "M1", | ||
M1: "01.05.2024","Complete", | ||
M2: "22.05.2024","To Do", | ||
M3: "05.06.2024","To Do", | ||
M4: "12.06.2024","To Do", | ||
M5: "10.07.2024","To Do", | ||
M6: "17.07.2024","To Do", | ||
M7: "31.07.2024","To Do", | ||
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Twitter: "", | ||
Public-Project-Chat: "", | ||
Casper-PM: "https://github.com/Adrian-Wrona", | ||
Project-GitHub-Repo: "", | ||
--- | ||
<!--lang:en--> | ||
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The Sports Advantage Marketplace is a platform that efficiently connects racing teams with potential | ||
sponsors. Our solution scales the sponsorship process by providing a marketplace with available | ||
sponsorship opportunities. | ||
The project brings sports sponsorship closer to the fans, it allows a wider interaction between the teams | ||
and their fans. This is only possible by converting the sponsorship and experiences to digital assets on | ||
the blockchain. A race car is sponsored via advertisement real estate on the car, “Ad Spot”. By | ||
converting the final Ad Spot into an NFT, we unlock the potential for primary and secondary markets. | ||
Sponsorship revenues are also achieved through the sale of experience and merchandise to sponsors | ||
and to fans. | ||
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Each category is composed of seasons, the seasons have events, and cars participate in those events. | ||
Our platform will list each car’s Ad spots in each event, and for every season to be sold as an NFT. The | ||
second items sold on the platform are the “Experiences” like VIP Access, Photos with the driver, and | ||
many more. Those items will also be listed on the marketplace and they are tied to the same structure | ||
outlined above. | ||
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To put it in perspective, if a single car can have 50 ad spots, those will be multiplied by the events and | ||
the seasons. In addition, experiences will provide an additional multiplier. | ||
We think that building it on Casper will not only provide sports sponsorship access to the Casper | ||
Ecosystem but also will result in added value for the teams, drivers, and the industry. | ||
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Finally, the transparency that blockchain brings will lead to the onboarding of the teams, team members, | ||
sponsors, and fans to the Casper ecosystem. | ||
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This proposed project holds significant promise in revolutionizing the relationship between sports | ||
sponsorships, fan engagement, and blockchain technology within the Casper ecosystem. Let’s delve | ||
into the detailed benefits and implications: | ||
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Enhancing Fan Interaction and Engagement: | ||
Closer Fan-Team Interaction: By tokenizing sports sponsorships and experiences into digital assets on | ||
the blockchain, the project facilitates a direct and immersive connection between fans and their favorite | ||
teams/drivers. This bridges the gap, enabling fans to participate actively beyond mere spectatorship. | ||
Wider Accessibility: The conversion of sponsorships and experiences into NFTs allows for a broader | ||
reach and accessibility, allowing fans worldwide to engage with and potentially own a piece of their | ||
favorite team’s history. | ||
Unlocking New Market Opportunities: | ||
NFT Market Expansion: The conversion of ad spots and experiences into NFTs creates primary and | ||
secondary markets. This not only introduces new revenue streams for teams and drivers but also | ||
fosters a thriving marketplace for collectors and enthusiasts interested in these unique digital assets. | ||
Multiplier Effect: The multiplication of ad spots across events and seasons, coupled with additional | ||
experiences, amplifies the market potential, creating a dynamic ecosystem for both primary and | ||
secondary sales. | ||
Benefits to Casper Ecosystem: | ||
Value Addition: Integrating this project into the Casper ecosystem brings intrinsic value real estate on | ||
the car, “Ad Spot”. By converting the final Ad Spot into an NFT, we unlock the potential for primary and | ||
secondary markets. Similarly other assets are able to be minted on the Casper network. | ||
Each category is composed of seasons, the seasons have events, and cars participate in those events. | ||
Our platform will list each car’s Ad spots in each event, and for every season to be sold as an NFT. | ||
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Other items sold on the platform are the “Experiences” like VIP Access, Photos with the driver, and | ||
many more. Those items will also be listed on the marketplace and they are tied to the same structure | ||
outlined above. | ||
To put it in perspective, if a single car can have 50 ad spots, those will be multiplied by the events and | ||
the seasons. In addition, experiences will provide an additional multiplier. | ||
We think that building it on Casper will not only provide sports sponsorship access to the Casper | ||
Ecosystem but also will result in added value for the teams, drivers, and the industry. | ||
Finally, the transparency that blockchain brings will lead to the onboarding of the teams, team members, | ||
sponsors, and fans to the Casper ecosystem. | ||
This proposed project holds significant promise in revolutionizing the relationship between sports | ||
sponsorships, fan engagement, and blockchain technology within the Casper ecosystem. Let’s delve | ||
into the detailed benefits and implications: | ||
by expanding the use case and utility of the platform. It diversifies the application of blockchain | ||
technology beyond traditional domains, attracting sports enthusiasts and participants to the ecosystem. | ||
Transparency and Trust: Leveraging blockchain’s transparency ensures trust and accountability in | ||
sponsorships, transactions, and ownership rights. This transparency is pivotal in attracting teams, | ||
sponsors, and fans into the Casper ecosystem, fostering a community built on trust. | ||
Industry Advancement: | ||
Innovation in Sports Sponsorship: The project represents a pioneering approach to sports sponsorship | ||
by leveraging blockchain and NFTs, potentially setting a new standard for the industry. | ||
Economic Empowerment: Teams, drivers, and stakeholders benefit from increased monetization | ||
opportunities through the tokenization of ad spots and experiences, potentially transforming the | ||
economics of sports sponsorship. | ||
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<!--lang:es--] | ||
<!--lang:de--] | ||
<!--lang:fr--] | ||
<!--lang:pl--] | ||
<!--lang:uk--] | ||
[!--lang:*--> |
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--- | ||
Milestone: "M1", | ||
Status: "Complete", | ||
--- | ||
<!--lang:en--> | ||
### Description | ||
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Executing the grant documentation. | ||
Setup of the team members. | ||
Establishing team wallets. | ||
Mint Advantage company NFTs (1 per onboarded team) on the Casper Testnet for educational | ||
purposes to the teams being onboarded. | ||
PR announcement of the grant. | ||
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### Acceptance Criteria | ||
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Executing the grant documentation. | ||
Establishing 10 Race team wallets on Casper. | ||
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Setting custodial wallets for 10 teams that we will use for the purpose of education, promotion and | ||
testing of the platform. Meaning the teams themselves would not yet be fully signed up and committed | ||
at the time of the 10 Race team wallets being completed on Casper Testnet. | ||
Link to the deployed company NFTs on the testnet (1 per onboarded team at least). | ||
Published PR announcement of the grant. | ||
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### Progress Update | ||
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**Reporting Week: 17.08.2023 - 17.08.2023** |
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--- | ||
Milestone: "M2", | ||
Status: "To do", | ||
--- | ||
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<!--lang:en--> | ||
### Description | ||
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A full architecture document of the Sports Advantage Marketplace with application flow. The | ||
architecture flow should include the future use of cspr.click by Make and other Casper wallets | ||
(Magic.Link, Horus etc. to be defined by the Sports Advantage team), as well as the integration of a | ||
Casper USDC stablecoin (Sarson Funds) and a gas station for a gasless experience for teams using | ||
the marketplace. | ||
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### Acceptance Criteria | ||
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Architecture document of the Sports Advantage Marketplace on Casper. | ||
Specific application flow showing how the users will interact with the application, with specific emphasis | ||
on the on-chain interactions. | ||
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### Progress Update | ||
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**Reporting Week**: 17.08.2023 - 17.08.2023** |
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Milestone: "M3", | ||
Status: "To do", | ||
--- | ||
<!--lang:en--> | ||
### Description | ||
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Detailed document outlining the final UI layout based on the previous milestones. | ||
Showing how to incorporate cspr.click in the application. | ||
Outline how the ad spots will be minted as NFTs on Casper, and where will the NFTs be displayed on | ||
the UI. | ||
Show how the ad spots will be listed for secondary sale. | ||
Showing how the ad spots will be approved by both the team and the race organization. | ||
Showing how the minted NFTs transactions will be displayed to the user. | ||
Design and layout of the ad spot authentication on chain. | ||
Whole frontend available version implemented. | ||
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### Acceptance Criteria | ||
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UX/UI Documentation available in industry standard repositories, such GitHub or similar. | ||
Link to the example ad spot NFTs deployed on the testnet showing how | ||
Link to a minimum of 50 test transactions on the Casper testnet. | ||
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### Progress Update | ||
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**Reporting Week: 17.08.2023 - 17.08.2023** |
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Milestone: "M4", | ||
Status: "To do", | ||
--- | ||
<!--lang:en--> | ||
### Description | ||
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GitHub repo link to the Ad Spot NFTs smart contracts. | ||
The Smart Contract will: | ||
● Accept: | ||
● Category | ||
● Season | ||
● Event | ||
● Team | ||
● Car | ||
● Ad Spot Location | ||
Mint the corresponding NFT with the correct metadata on Casper. | ||
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GitHub repo link to the Experience NFTs smart contracts: | ||
● Accept: | ||
● Category | ||
● Season | ||
● Event | ||
● Team | ||
● Car | ||
● Experience | ||
Mint the corresponding NFT with the correct metadata on Casper. | ||
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### Acceptance Criteria | ||
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GitHub repo link to the Ad Spot NFTs smart contracts showing fully working smart contracts as | ||
intended in previous detailed architecture. | ||
GitHub repo link to the Experience NFTs smart contracts showing fully working smart contracts as | ||
intended in previous detailed architecture. | ||
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### Progress Update | ||
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**Reporting Week: 17.08.2023 - 17.08.2023** |
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--- | ||
Milestone: "M5", | ||
Status: "To do", | ||
--- | ||
<!--lang:en--> | ||
### Description | ||
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The following NFT categories exist (as of Apr 19, 2024). | ||
- Ad Spots, i.e. placement of ads on cars and/or other exposed surfaces. | ||
- Experiences, i.e. access to certain areas, test drives, track days, VIP access, etc. | ||
- Merchandize i.e. car parts; clothing packages; with inclusion of high value objects. | ||
Sports Advantage aims to onboard multiple teams. The limiting factor for Ad Spot NFTs is the already | ||
completed sponsoring of teams for the coming season, i.e. the amount of unsold ad spots for the | ||
season is limited, typical number of unique sponsors per team is between 2 and 10. | ||
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A deployed Sports Advantage Marketplace with cspr.click, enabling users to participate in activities, | ||
such as searching for ad spots, reserving ad assets, and transacting with other NFT categories, | ||
including, experiences and merchandising. | ||
Two teams fully integrated and onboarded with the Sports Advantage Marketplace on Casper | ||
(Mainnet). For clarity “integrated and onboarded” in all cases means that teams at least are setup in the | ||
marketplace with a team profile and have been enabled to create ad spots, experiences, and | ||
merchandize for sale in the marketplace. | ||
Deployed NFTs smart contracts on the Casper mainnet. | ||
Minimum of 200 NFTs minted on the Casper mainnet representing all NFT categories. Sports | ||
Advantage will pursue but is not limited to the minting of high value NFTs, including ad spots in the | ||
current season, car parts, VIP experience track days. | ||
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### Acceptance Criteria | ||
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Link to the Sports Advantage development platform according to the designs agreed in previous | ||
milestones. | ||
Link to the deployed smart contracts on the mainnet as specified and agreed on previous milestones. | ||
Link showing the asset NFTs minting on the mainnet: minimum of 200 NFTs minted on mainnet | ||
following the software architecture defined and agreed on previous milestones. | ||
Joint strategy on communications, marketing, and PR. | ||
Two teams fully integrated and onboarded with the Sports Advantage Marketplace on Casper | ||
(Mainnet). | ||
Cspr.click deployed and working on the Sports Advantage Marketplace. | ||
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### Progress Update | ||
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**Reporting Week: 17.08.2023 - 17.08.2023** |
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--- | ||
Milestone: "M6", | ||
Status: "To do", | ||
--- | ||
<!--lang:en--> | ||
### Description | ||
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Onboarding and integration of two extra teams using the Sports Advantage Marketplace on Casper. | ||
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### Acceptance Criteria | ||
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Two extra teams fully onboarded and integrated with the Sports Advantage Marketplace on Casper | ||
(Mainnet). | ||
Link showing the asset NFTs minting on the mainnet: minimum of 30 asset NFTs minted on mainnet | ||
following the software architecture defined and agreed on previous milestones. | ||
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### Progress Update | ||
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**Reporting Week: 17.08.2023 - 17.08.2023** |
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--- | ||
Milestone: "M7", | ||
Status: "To do", | ||
--- | ||
<!--lang:en--> | ||
### Description | ||
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Onboarding and integration of up to 6 additional racing team+series pairs using the Sports Advantage | ||
Marketplace on Casper. Each additional racing team fully onboarded will be rewarded separately in this | ||
milestone. | ||
For clarity, TEAM A + SERIES A = 1 team+series pair, TEAM A + SERIES B = 2 team+series pair. | ||
Each team+series pair has the opportunity to open up a new set of ads for the marketplace. For | ||
example, team may participate in Porsche Mobil 1 Supercup and Porsche Carrera Cup Deutschland, | ||
same team + driver, but different sponsors. | ||
It is understood that Sports Advantage will make reasonable efforts to drive high value items to be | ||
minted as NFTs. Both volume and value of NFTs are important for Casper to drive use of the Casper | ||
Network. | ||
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### Acceptance Criteria | ||
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Up to 6 extra unique team+series pairs fully onboarded and integrated with the Sports Advantage | ||
Marketplace on Casper (Mainnet). | ||
Link showing the asset NFTs minting on the mainnet: minimum of 30 NFTs of any category minted on | ||
mainnet per team & series onboarded, following the software architecture defined and agreed on | ||
previous milestones. | ||
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### Progress Update | ||
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**Reporting Week: 17.08.2023 - 17.08.2023** |