PUSH API

You cannot block push APIs with Adblock. To remove them, you need to dig through the settings of your browsers.

What are web push notifications?

Push-notifications are pop-up messages that contain short text, a picture, and a link to the sender's website. Initially, they were used only in mobile applications, but in recent years, the technology of browser push-notifications, or web push, has become popular.

For sites, such notifications are an effective way to build their own subscriber base. To become one of them, the user just needs to click on the button in the pop-up browser window. After that, web push messages pop up with a sound, on top of all the windows on the computer screen, even when the browser is not running.

Who sends them?

Push notifications are actively used by news portals, online stores, travel agencies and even some banks. In this way, the media announce new articles, online stores - promotions, sales or assortment updates, travel agencies - current offers on hotels and tours, banks - newsletters on their products. In addition, it is possible to receive notifications of payment for goods, reminders on renewal of service tariffs, confirmation of information about departure (in the case of travel agencies), and other notifications.

The main plus of push notifications - unlike email newsletters, such messages are more targeted. Each registered subscriber is assigned an encrypted string (token). The token is unique for each domain, key, and device type. Due to this, a user who has subscribed to web push from a working PC will not receive additional notifications on his mobile phone or personal computer. Therefore, it is also not possible to take the token database of other subscribers: for each site, the token will be different.

What is wrong with web push notifications?

The disadvantages of push notifications stem from their own merits: not all companies use this method for their intended purpose, continuous text messages with the same pop-up advertising turn into spam. If the user has too many subscriptions to notifications from different sites, at some point it starts to annoy.

How to disable web push-notifications?

This is done differently in each browser, find a solution on the internet.