Assistant Professor of Marketing
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Erasmus University
- The Netherlands
- https://anamartinovici.com/
- https://orcid.org/0000-0003-1940-0293
Highlights
- Pro
Pinned Loading
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attention_and_choice
attention_and_choice PublicRepo for: Martinovici, Pieters, and Erdem (2022), "Attention Trajectories Capture Utility Accumulation and Predict Brand Choice", Journal of Marketing Research, https://doi.org/10.1177/002224372211…
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ADF_public
ADF_public PublicPublic repo for Analyzing Digital Footprints (course in the BAM MSc, RSM)
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