2.1.1. Problem statement and market value chain

(Recommended length: 1-2 pages) Introduce here the problem the project aims to solve. Explain the current issues, limitations or bottlenecks of what currently exists, explain the needs you plan to satisfy or to create. Describe the societal, economic and/or technological challenges addressed by the proposed project. Also introduce the market value chain(s). The market value chain is a representation of the various processes involved in producing products or services and delivering them to the market. It indicates where and how value is considered and created, and how the market actors in their respective markets can be profitable. It also describes the actors’ strategies and relative positioning: it must show all the actors involved in designing, producing, distributing the products and/or services and the relationships among them. All the peripheral actors who can influence the market(s), through regulations, recommendations, indirect suggestions, etc., must also be included. Describe clearly the interfaces between these actors and define the customer – provider relationship(s) wherever relevant. This subsection describes the context and background relevant to the project, in terms of technological and market status, not the project itself. It should convince evaluators that the project partners have a good understanding of the context in which they will be evolving, both technology- and business-wise.