mPharmaHealth Twitter Sentiment Analysis

INTRODUCTION

A twitter sentiment analysis on a healthcare startup mPharmaHealth.
mPharmaHealth is a Ghanaian healthcare startup founded in 2013 to improve patients’ access to medication and medical care.
It works with a network of pharmacies across Africa to reduce prices and offers a payment scheme called Mutti, which allows patients to pay in instalments using a mobile money wallet.

OBJECTIVE

Understand the public perception of the startup and impact on its success by evaluating brand reputation.

About Data and Analysis

About 1300 tweets between 2014- 2023 were extracted and transformed.

Initial columns included:

1. Date
2. Userid
3. Username
4. Content
5. Retweet count
6. Like count
7. Location

Some key questions to be explored are:

1. Location of tweeters
2. Tweet trends across the years
3. Sentiment scores (polarity) of tweets
4. Top tweeters
5. Frequent words in tweets

Key Python libraries/packages for analysis:

pandas
matplotlib
seaborn
text blob
nltk
snscrape
emoji
wordcloud
re