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Using a Kernel SVM model to determine which consumer demographics to target and their likelihood of purchasing a product based on viewing a social media ad. Achieved an accuracy score of 95%!
SabeehHassany/Predicting-Customer-Purchase-KernelSVM
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Using a Kernel SVM model to determine which consumer demographics to target and their likelihood of purchasing a product based on viewing a social media ad. Achieved an accuracy score of 95%!
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