Add the attribute data-ax-content-view to the banner container and data-ax-content-click to the banner link
<div data-ax-content-view="BANNER TITLE" data-ax-content-cost="10" data-ax-content-cost-type="cpc">
<img src="http://test.com/test.png">
<a href="http://calltoaction.com" data-ax-content-click="BANNER TITLE">Click here</a>
</div>
With this setup, AIDAX will send two events: "banner: BANNER TITLE" when the visitor sees the banner and "banner:clicked:BANNER TITLE" when the visitor clicks the banner.
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AIDAX intercepts a impression if at least 100px of the banner is visible on the user viewport.
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AIDAX won't intercept banners without a title on the data-ax-content-view and data-ax-content-click attributes. Titles should have 30 characters at maximum.
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AIDAX inserts a 300ms delay on banner links to allow the impression interception.