[Deliverable] Define target customers

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Target customers and segments have been identified and presented in Athens all-hands.

A more formal capture should be done, with tracking in IFT CRM (using Segment attribute for example). IFT’s recommendation suggested a focus on the DeFi segment; experience has shown that intent and AI inference networks are promising.

A document should capture:

• Customer segments
• Market size of each segment
• Potential problems and Waku USPs potentially relevant to segment
• Competitors to Waku, other solutions in use
• Learning so far, including interviews (next deliverable)
• Rational in favour/against pursuing segment

This document + IFT CRM + Validation matrix are the core material for Waku GTM.
~5 segments must be identified to proceed with customer interviews.