diff --git a/package.json b/package.json
index efd4c0d..f3d33f5 100644
--- a/package.json
+++ b/package.json
@@ -7,7 +7,7 @@
     "url": "https://github.com/transcend-io/consent-manager-ui.git"
   },
   "homepage": "https://github.com/transcend-io/consent-manager-ui",
-  "version": "4.21.2",
+  "version": "4.22.0",
   "license": "MIT",
   "main": "build/ui",
   "files": [
diff --git a/src/components/CompleteOptionsInverted.tsx b/src/components/CompleteOptionsInverted.tsx
index 6610c43..15a7bd9 100644
--- a/src/components/CompleteOptionsInverted.tsx
+++ b/src/components/CompleteOptionsInverted.tsx
@@ -1,7 +1,7 @@
 import { h, JSX } from 'preact';
 import { useState } from 'preact/hooks';
 import { useIntl } from 'react-intl';
-import { useAirgap, useGetPurposeMessageKeys } from '../hooks';
+import { useAirgap, useGetInvertedPurposeMessageKeys } from '../hooks';
 import {
   messages,
   completeOptionsMessages,
@@ -36,7 +36,7 @@ export function CompleteOptionsInverted({
 
   // Get the tracking purposes from Airgap for display
   const initialConsentSelections = getConsentSelections(airgap);
-  const purposeToMessageKey = useGetPurposeMessageKeys({
+  const purposeToMessageKey = useGetInvertedPurposeMessageKeys({
     consentSelection: initialConsentSelections,
     defaultPurposeToMessageKey: DEFAULT_PURPOSE_TO_INVERTED_MESSAGE_KEY,
   });
diff --git a/src/components/CompleteOptionsToggles.tsx b/src/components/CompleteOptionsToggles.tsx
index 531056a..a939bdf 100644
--- a/src/components/CompleteOptionsToggles.tsx
+++ b/src/components/CompleteOptionsToggles.tsx
@@ -4,11 +4,19 @@ import { useMemo, useState } from 'preact/hooks';
 import { useIntl } from 'react-intl';
 import { getConsentSelections } from '../consent-selections';
 import { CONSENT_OPTIONS } from '../constants';
-import { useAirgap, useGetPurposeMessageKeys } from '../hooks';
+import {
+  useAirgap,
+  useGetPurposeDescriptionKeys,
+  useGetPurposeMessageKeys,
+} from '../hooks';
 import { messages } from '../messages';
 import type { HandleSetViewState } from '../types';
 import { CloseButton } from './CloseButton';
-import { DEFAULT_PURPOSE_TO_MESSAGE_KEY, ORDER_OF_PURPOSES } from './constants';
+import {
+  DEFAULT_PURPOSE_TO_DESCRIPTION_KEY,
+  DEFAULT_PURPOSE_TO_MESSAGE_KEY,
+  ORDER_OF_PURPOSES,
+} from './constants';
 import { Switch } from './Switch';
 
 /**
@@ -37,7 +45,11 @@ export function CompleteOptionsToggles({
     defaultPurposeToMessageKey: DEFAULT_PURPOSE_TO_MESSAGE_KEY,
   });
   const purposeToDescription = useMemo(() => airgap.getPurposeTypes(), []);
-
+  const purposeToDescriptionKey = useGetPurposeDescriptionKeys({
+    consentSelection: initialConsentSelections,
+    defaultPurposeToDescriptionKey: DEFAULT_PURPOSE_TO_DESCRIPTION_KEY,
+    airgapPurposes: purposeToDescription,
+  });
   // Set state on the currently selected toggles
   const [consentSelections, setConsentSelections] = useState(
     initialConsentSelections,
@@ -140,7 +152,10 @@ export function CompleteOptionsToggles({
               }
             />
             <p className="paragraph complete-options-toggle-description">
-              {purposeToDescription.Essential?.description}
+              {formatMessage(
+                purposeToDescriptionKey.Essential,
+                globalUiVariables,
+              )}
             </p>
           </span>
           {orderedSelections.map(([purpose, isChecked], idx) => (
@@ -166,7 +181,10 @@ export function CompleteOptionsToggles({
                 {...(idx === 0 ? { initialFocus: true } : {})}
               />
               <p className="paragraph complete-options-toggle-description">
-                {purposeToDescription[purpose]?.description}
+                {formatMessage(
+                  purposeToDescriptionKey[purpose],
+                  globalUiVariables,
+                )}
               </p>
             </span>
           ))}
diff --git a/src/components/constants.ts b/src/components/constants.ts
index 83dab18..dee21c2 100644
--- a/src/components/constants.ts
+++ b/src/components/constants.ts
@@ -1,23 +1,31 @@
 import { DefinedMessage } from '@transcend-io/internationalization';
-import {
-  completeOptionsMessages,
-  completeOptionsInvertedMessages,
-} from '../messages';
+import { completeOptionsInvertedMessages, purposeMessages } from '../messages';
 
 // Mapping of purposes to the message translation key
 export const DEFAULT_PURPOSE_TO_MESSAGE_KEY: Record<string, DefinedMessage> = {
-  Essential: completeOptionsMessages.essentialLabel,
-  Functional: completeOptionsMessages.functionalLabel,
-  Analytics: completeOptionsMessages.analyticsLabel,
-  Advertising: completeOptionsMessages.advertisingLabel,
-  SaleOfInfo: completeOptionsMessages.saleOfInfoLabel,
+  Essential: purposeMessages['Essential.title'],
+  Functional: purposeMessages['Functional.title'],
+  Analytics: purposeMessages['Analytics.title'],
+  Advertising: purposeMessages['Advertising.title'],
+  SaleOfInfo: purposeMessages['SaleOfInfo.title'],
+};
+
+export const DEFAULT_PURPOSE_TO_DESCRIPTION_KEY: Record<
+  string,
+  DefinedMessage
+> = {
+  Essential: purposeMessages['Essential.description'],
+  Functional: purposeMessages['Functional.description'],
+  Analytics: purposeMessages['Analytics.description'],
+  Advertising: purposeMessages['Advertising.description'],
+  SaleOfInfo: purposeMessages['SaleOfInfo.description'],
 };
 
 export const DEFAULT_PURPOSE_TO_INVERTED_MESSAGE_KEY: Record<
   string,
   DefinedMessage
 > = {
-  Essential: completeOptionsMessages.essentialLabel,
+  Essential: purposeMessages['Essential.title'],
   Functional: completeOptionsInvertedMessages.functionalLabel,
   Analytics: completeOptionsInvertedMessages.analyticsLabel,
   Advertising: completeOptionsInvertedMessages.advertisingLabel,
diff --git a/src/hooks/index.ts b/src/hooks/index.ts
index fcf6bf7..249de7a 100644
--- a/src/hooks/index.ts
+++ b/src/hooks/index.ts
@@ -2,4 +2,6 @@ export * from './useLanguage';
 export * from './useStickyState';
 export * from './useViewState';
 export * from './useAirgap';
+export * from './useGetInvertedPurposeMessageKeys';
+export * from './useGetPurposeDescriptionKeys';
 export * from './useGetPurposeMessageKeys';
diff --git a/src/hooks/useGetInvertedPurposeMessageKeys.ts b/src/hooks/useGetInvertedPurposeMessageKeys.ts
new file mode 100644
index 0000000..3d566ea
--- /dev/null
+++ b/src/hooks/useGetInvertedPurposeMessageKeys.ts
@@ -0,0 +1,43 @@
+import { ConsentSelection } from '../types';
+
+import { useMemo } from 'preact/hooks';
+
+import { DefinedMessage } from '@transcend-io/internationalization';
+
+const PURPOSE_MESSAGE_PREFIX = 'purpose.trackingType';
+
+export const useGetInvertedPurposeMessageKeys = ({
+  consentSelection,
+  defaultPurposeToMessageKey,
+}: {
+  /** The configured airgap purpose types */
+  consentSelection: ConsentSelection;
+  /** The lookup of messages for default purpose types */
+  defaultPurposeToMessageKey: Record<string, DefinedMessage>;
+}): Record<string, DefinedMessage> => {
+  const purposeToMessageKey: Record<string, DefinedMessage> = useMemo(
+    () =>
+      // the purpose type is unique for the bundle
+      [...Object.keys(consentSelection ?? {}), 'Essential'].reduce(
+        (allMessages, purposeType) => {
+            if (allMessages[purposeType]) {
+                return allMessages;
+            }
+            const purposeMessageLabel = `${PURPOSE_MESSAGE_PREFIX}.${purposeType}.title`;
+            return {
+                ...allMessages,
+                [purposeType]: {
+                id: purposeMessageLabel,
+                defaultMessage: defaultPurposeToMessageKey[purposeType]?.defaultMessage
+                    || purposeType,
+                description: `Translatable name for purpose '${purposeType}'`,
+                } as DefinedMessage,
+            };
+        },
+        defaultPurposeToMessageKey as Record<string, DefinedMessage>,
+      ),
+    [consentSelection, defaultPurposeToMessageKey],
+  );
+
+  return purposeToMessageKey;
+};
diff --git a/src/hooks/useGetPurposeDescriptionKeys.ts b/src/hooks/useGetPurposeDescriptionKeys.ts
new file mode 100644
index 0000000..1eb521d
--- /dev/null
+++ b/src/hooks/useGetPurposeDescriptionKeys.ts
@@ -0,0 +1,48 @@
+import type {
+  TrackingPurposesTypes,
+} from '@transcend-io/airgap.js-types';
+
+import { ConsentSelection } from '../types';
+
+import { useMemo } from 'preact/hooks';
+
+import { DefinedMessage } from '@transcend-io/internationalization';
+
+const PURPOSE_MESSAGE_PREFIX = 'purpose.trackingType';
+
+export const useGetPurposeDescriptionKeys = ({
+  consentSelection,
+  defaultPurposeToDescriptionKey,
+  airgapPurposes,
+}: {
+  /** The configured airgap purpose types */
+  consentSelection: ConsentSelection;
+  /** The lookup of messages for default purpose types */
+  defaultPurposeToDescriptionKey: Record<string, DefinedMessage>;
+  /** Airgap purposes data */
+  airgapPurposes: TrackingPurposesTypes;
+}): Record<string, DefinedMessage> => {
+  const purposeToDescriptionKey: Record<string, DefinedMessage> = useMemo(
+    () =>
+      // hard-coding Essential since it's not provided by consentSelection
+      [...Object.keys(consentSelection ?? {}), 'Essential'].reduce((allMessages, purposeType) => {
+          // making sure default message for Essential is not overwritten
+          // by missing Essential message from airgap
+          if (airgapPurposes[purposeType]?.description) {
+            const purposeMessageDescriptionId = `${PURPOSE_MESSAGE_PREFIX}.${purposeType}.description`;
+            return {
+              ...allMessages,
+              [purposeType]: {
+                id: purposeMessageDescriptionId,
+                defaultMessage: airgapPurposes[purposeType]?.description,
+                description: `Translatable description for purpose '${purposeType}'`,
+              } as DefinedMessage,
+            };
+          }
+          return {...allMessages};
+      }, defaultPurposeToDescriptionKey as Record<string, DefinedMessage>),
+    [consentSelection, defaultPurposeToDescriptionKey],
+  );
+
+  return purposeToDescriptionKey;
+};
diff --git a/src/hooks/useGetPurposeMessageKeys.ts b/src/hooks/useGetPurposeMessageKeys.ts
index 348df3b..892b33b 100644
--- a/src/hooks/useGetPurposeMessageKeys.ts
+++ b/src/hooks/useGetPurposeMessageKeys.ts
@@ -4,7 +4,7 @@ import { useMemo } from 'preact/hooks';
 
 import { DefinedMessage } from '@transcend-io/internationalization';
 
-const CUSTOM_PURPOSE_MESSAGE_PREFIX = 'cm-ui.purpose';
+const PURPOSE_MESSAGE_PREFIX = 'purpose.trackingType';
 
 export const useGetPurposeMessageKeys = ({
   consentSelection,
@@ -18,20 +18,20 @@ export const useGetPurposeMessageKeys = ({
   const purposeToMessageKey: Record<string, DefinedMessage> = useMemo(
     () =>
       // the purpose type is unique for the bundle
-      Object.keys(consentSelection ?? {}).reduce((allMessages, purposeType) => {
-        if (allMessages[purposeType]) {
-          return allMessages;
-        }
-        const customPurposeMessageLabel = `${CUSTOM_PURPOSE_MESSAGE_PREFIX}.${purposeType}`;
-        return {
-          ...allMessages,
-          [purposeType]: {
-            id: customPurposeMessageLabel,
-            defaultMessage: purposeType,
-            description: `Translatable name for custom purpose '${purposeType}'`,
-          } as DefinedMessage,
-        };
-      }, defaultPurposeToMessageKey as Record<string, DefinedMessage>),
+      [...Object.keys(consentSelection ?? {}), 'Essential'].reduce(
+        (allMessages, purposeType) => {
+          const purposeMessageLabel = `${PURPOSE_MESSAGE_PREFIX}.${purposeType}.title`;
+          return {
+            ...allMessages,
+            [purposeType]: {
+              id: purposeMessageLabel,
+              defaultMessage: purposeType,
+              description: `Translatable name for purpose '${purposeType}'`,
+            } as DefinedMessage,
+          };
+        },
+        defaultPurposeToMessageKey as Record<string, DefinedMessage>,
+      ),
     [consentSelection, defaultPurposeToMessageKey],
   );
 
diff --git a/src/messages.ts b/src/messages.ts
index 388709d..a6af0fc 100644
--- a/src/messages.ts
+++ b/src/messages.ts
@@ -456,32 +456,60 @@ export const bottomMenuMessages = defineMessages('ui.src.bottomMenu', {
   },
 });
 
+export const purposeMessages = defineMessages('purpose.trackingType', {
+  'Essential.title': {
+    defaultMessage: 'Essential',
+    description: 'Text for essential purposes in CompleteOptions view state.',
+  },
+  'Essential.description': {
+    defaultMessage: 'No consent needed.',
+    description:
+      'Text for essential purposes description in CompleteOptions view state.',
+  },
+  'Functional.title': {
+    defaultMessage: 'Functional',
+    description:
+      'Text for functional purposes in CompleteOptions view state.',
+  },
+  'Functional.description': {
+    defaultMessage: 'Personalization, autofilled forms, etc.',
+    description:
+      'Text for functional purposes description in CompleteOptions view state.',
+  },
+  'Analytics.title': {
+    defaultMessage: 'Analytics',
+    description: 'Text for analytics purposes in CompleteOptions view state.',
+  },
+  'Analytics.description': {
+    defaultMessage: 'Help us learn how our site is used and how it performs.',
+    description:
+      'Text for analytics purposes description in CompleteOptions view state.',
+  },
+  'Advertising.title': {
+    defaultMessage: 'Advertising',
+    description:
+      'Text for advertising purposes in CompleteOptions view state.',
+  },
+  'Advertising.description': {
+    defaultMessage: 'Helps us and others serve ads relevant to you.',
+    description:
+      'Text for advertising purposes description in CompleteOptions view state.',
+  },
+  'SaleOfInfo.title': {
+    defaultMessage: 'SaleOfInfo',
+    description:
+      'Text for sale of information purposes in CompleteOptions view state.',
+  },
+  'SaleOfInfo.description': {
+    defaultMessage: 'Sale of personal information.',
+    description:
+      'Text for advertising purposes description in CompleteOptions view state.',
+  },
+});
+
 export const completeOptionsMessages = defineMessages(
   'ui.src.completeOptions',
   {
-    essentialLabel: {
-      defaultMessage: 'Essential purposes',
-      description: 'Text for essential purposes in CompleteOptions view state.',
-    },
-    functionalLabel: {
-      defaultMessage: 'Functionality',
-      description:
-        'Text for functional purposes in CompleteOptions view state.',
-    },
-    analyticsLabel: {
-      defaultMessage: 'Analytics',
-      description: 'Text for analytics purposes in CompleteOptions view state.',
-    },
-    advertisingLabel: {
-      defaultMessage: 'Advertising',
-      description:
-        'Text for advertising purposes in CompleteOptions view state.',
-    },
-    saleOfInfoLabel: {
-      defaultMessage: 'Sale of personal information',
-      description:
-        'Text for sale of information purposes in CompleteOptions view state.',
-    },
     saveButtonPrimary: {
       defaultMessage: 'Confirm',
       description: 'Confirm button text in CompleteOptions view state.',