diff --git a/advertiser_profiles.go b/advertiser_profiles.go
index 5661048..01bd7bd 100644
--- a/advertiser_profiles.go
+++ b/advertiser_profiles.go
@@ -35,8 +35,7 @@ func (c *Client) CreateAdvertiserProfile(profile *AdvertiserProfile, userSession
 	}
 
 	// Convert model response
-	createdProfile = new(AdvertiserProfile)
-	err = json.Unmarshal([]byte(response), createdProfile)
+	err = json.Unmarshal([]byte(response), &createdProfile)
 	return
 }
 
@@ -65,8 +64,7 @@ func (c *Client) GetAdvertiserProfile(profileID uint64, userSessionToken string)
 	}
 
 	// Convert model response
-	profile = new(AdvertiserProfile)
-	err = json.Unmarshal([]byte(response), profile)
+	err = json.Unmarshal([]byte(response), &profile)
 	return
 }
 
@@ -97,7 +95,6 @@ func (c *Client) UpdateAdvertiserProfile(profile *AdvertiserProfile, userSession
 	}
 
 	// Convert model response
-	updatedProfile = new(AdvertiserProfile)
-	err = json.Unmarshal([]byte(response), updatedProfile)
+	err = json.Unmarshal([]byte(response), &updatedProfile)
 	return
 }
diff --git a/campaigns.go b/campaigns.go
index 28788fd..891a13b 100644
--- a/campaigns.go
+++ b/campaigns.go
@@ -39,8 +39,7 @@ func (c *Client) CreateCampaign(campaign *Campaign, userSessionToken string) (cr
 	}
 
 	// Convert model response
-	createdCampaign = new(Campaign)
-	err = json.Unmarshal([]byte(response), createdCampaign)
+	err = json.Unmarshal([]byte(response), &createdCampaign)
 	return
 }
 
@@ -69,8 +68,7 @@ func (c *Client) GetCampaign(campaignID uint64, userSessionToken string) (campai
 	}
 
 	// Convert model response
-	campaign = new(Campaign)
-	err = json.Unmarshal([]byte(response), campaign)
+	err = json.Unmarshal([]byte(response), &campaign)
 	return
 }
 
@@ -91,8 +89,7 @@ func (c *Client) GetCampaignBalance(campaignID uint64) (campaign *Campaign, err
 	}
 
 	// Convert model response
-	campaign = new(Campaign)
-	err = json.Unmarshal([]byte(response), campaign)
+	err = json.Unmarshal([]byte(response), &campaign)
 	return
 }
 
@@ -123,7 +120,6 @@ func (c *Client) UpdateCampaign(campaign *Campaign, userSessionToken string) (up
 	}
 
 	// Convert model response
-	updatedCampaign = new(Campaign)
-	err = json.Unmarshal([]byte(response), updatedCampaign)
+	err = json.Unmarshal([]byte(response), &updatedCampaign)
 	return
 }
diff --git a/goals.go b/goals.go
index 3676999..f2d90f9 100644
--- a/goals.go
+++ b/goals.go
@@ -36,8 +36,7 @@ func (c *Client) CreateGoal(goal *Goal, userSessionToken string) (createdGoal *G
 	}
 
 	// Convert model response
-	createdGoal = new(Goal)
-	err = json.Unmarshal([]byte(response), createdGoal)
+	err = json.Unmarshal([]byte(response), &createdGoal)
 	return
 }
 
@@ -66,8 +65,7 @@ func (c *Client) GetGoal(goalID uint64, userSessionToken string) (goal *Goal, er
 	}
 
 	// Convert model response
-	goal = new(Goal)
-	err = json.Unmarshal([]byte(response), goal)
+	err = json.Unmarshal([]byte(response), &goal)
 	return
 }
 
@@ -98,8 +96,7 @@ func (c *Client) UpdateGoal(goal *Goal, userSessionToken string) (updatedGoal *G
 	}
 
 	// Convert model response
-	updatedGoal = new(Goal)
-	err = json.Unmarshal([]byte(response), updatedGoal)
+	err = json.Unmarshal([]byte(response), &updatedGoal)
 	return
 }
 
@@ -135,7 +132,6 @@ func (c *Client) ConvertGoal(goalName, visitorSessionID, additionalData, customU
 	}
 
 	// Convert model response
-	conversion = new(Conversion)
-	err = json.Unmarshal([]byte(response), conversion)
+	err = json.Unmarshal([]byte(response), &conversion)
 	return
 }
diff --git a/links.go b/links.go
index 3874244..44c7d7d 100644
--- a/links.go
+++ b/links.go
@@ -35,8 +35,7 @@ func (c *Client) CreateLink(link *Link, userSessionToken string) (createdLink *L
 	}
 
 	// Convert model response
-	createdLink = new(Link)
-	err = json.Unmarshal([]byte(response), createdLink)
+	err = json.Unmarshal([]byte(response), &createdLink)
 	return
 }
 
@@ -65,8 +64,7 @@ func (c *Client) GetLink(linkID uint64, userSessionToken string) (link *Link, er
 	}
 
 	// Convert model response
-	link = new(Link)
-	err = json.Unmarshal([]byte(response), link)
+	err = json.Unmarshal([]byte(response), &link)
 	return
 }
 
@@ -94,7 +92,6 @@ func (c *Client) CheckLink(shortCode string) (link *Link, err error) {
 	}
 
 	// Convert model response
-	link = new(Link)
-	err = json.Unmarshal([]byte(response), link)
+	err = json.Unmarshal([]byte(response), &link)
 	return
 }
diff --git a/users.go b/users.go
index 3c65bc3..7691190 100644
--- a/users.go
+++ b/users.go
@@ -40,8 +40,7 @@ func (c *Client) CreateUser(user *User) (createdUser *User, err error) {
 	}
 
 	// Convert model response
-	createdUser = new(User)
-	err = json.Unmarshal([]byte(response), createdUser)
+	err = json.Unmarshal([]byte(response), &createdUser)
 	return
 }
 
@@ -72,8 +71,7 @@ func (c *Client) UpdateUser(user *User, userSessionToken string) (updatedUser *U
 	}
 
 	// Convert model response
-	updatedUser = new(User)
-	err = json.Unmarshal([]byte(response), updatedUser)
+	err = json.Unmarshal([]byte(response), &updatedUser)
 	return
 }
 
@@ -110,8 +108,7 @@ func (c *Client) GetUser(byID uint64, byEmail string) (user *User, err error) {
 	}
 
 	// Convert model response
-	user = new(User)
-	err = json.Unmarshal([]byte(response), user)
+	err = json.Unmarshal([]byte(response), &user)
 	return
 }
 
@@ -132,8 +129,7 @@ func (c *Client) GetUserBalance(userID uint64) (user *User, err error) {
 	}
 
 	// Convert model response
-	user = new(User)
-	err = json.Unmarshal([]byte(response), user)
+	err = json.Unmarshal([]byte(response), &user)
 	return
 }
 
@@ -161,8 +157,7 @@ func (c *Client) CurrentUser(userSessionToken string) (user *User, err error) {
 	}
 
 	// Convert model response
-	user = new(User)
-	err = json.Unmarshal([]byte(response), user)
+	err = json.Unmarshal([]byte(response), &user)
 	return
 }