diff --git a/CHANGES/687.feature b/CHANGES/687.feature
new file mode 100644
index 00000000..fdc75765
--- /dev/null
+++ b/CHANGES/687.feature
@@ -0,0 +1,7 @@
+Added the below filters to `pulp rpm content list`:
+- --arch-contains
+- --arch-startswith
+- --name-contains
+- --name-startswith
+- --release-contains
+- --release-startswith
diff --git a/pulp-glue/pulp_glue/rpm/context.py b/pulp-glue/pulp_glue/rpm/context.py
index ef615d15..73ff0319 100644
--- a/pulp-glue/pulp_glue/rpm/context.py
+++ b/pulp-glue/pulp_glue/rpm/context.py
@@ -125,6 +125,18 @@ def preprocess_entity(self, body: EntityDefinition, partial: bool = False) -> En
                 self.pulp_ctx.needs_plugin(PluginRequirement("rpm", specifier=">=3.18.0"))
             else:
                 PulpException(_("--relative-path must be provided"))
+        contains_startswith = [
+            "name__contains",
+            "name__startswith",
+            "release__contains",
+            "release__startswith",
+            "arch__contains",
+            "arch__startswith",
+        ]
+        if any(k in body for k in contains_startswith):
+            self.pulp_ctx.needs_plugin(
+                PluginRequirement("rpm", specifier=">=3.20.0", feature=_("substring filters"))
+            )
         return body
 
 
diff --git a/pulpcore/cli/rpm/content.py b/pulpcore/cli/rpm/content.py
index f656879c..4f38ebd8 100644
--- a/pulpcore/cli/rpm/content.py
+++ b/pulpcore/cli/rpm/content.py
@@ -3,7 +3,7 @@
 from uuid import uuid4
 
 import click
-from pulp_glue.common.context import PulpContentContext, PulpEntityContext
+from pulp_glue.common.context import PluginRequirement, PulpContentContext, PulpEntityContext
 from pulp_glue.common.i18n import get_translation
 from pulp_glue.core.context import PulpArtifactContext
 from pulp_glue.rpm.context import (
@@ -113,9 +113,25 @@ def content() -> None:
     pulp_option("--repository-version"),
     pulp_option("--arch", allowed_with_contexts=(PulpRpmPackageContext,)),
     pulp_option(
-        "--arch-in", "arch__in", multiple=True, allowed_with_contexts=(PulpRpmPackageContext,)
+        "--arch-contains",
+        "arch__contains",
+        allowed_with_contexts=(PulpRpmPackageContext,),
+        needs_plugins=[PluginRequirement("rpm", specifier=">=3.20.0")],
+    ),
+    pulp_option(
+        "--arch-in",
+        "arch__in",
+        multiple=True,
+        allowed_with_contexts=(PulpRpmPackageContext,),
+        needs_plugins=[PluginRequirement("rpm", specifier=">=3.20.0")],
     ),
     pulp_option("--arch-ne", "arch__ne", allowed_with_contexts=(PulpRpmPackageContext,)),
+    pulp_option(
+        "--arch-startswith",
+        "arch__startswith",
+        allowed_with_contexts=(PulpRpmPackageContext,),
+        needs_plugins=[PluginRequirement("rpm", specifier=">=3.20.0")],
+    ),
     pulp_option("--epoch", allowed_with_contexts=(PulpRpmPackageContext,)),
     pulp_option(
         "--epoch-in", "epoch__in", multiple=True, allowed_with_contexts=(PulpRpmPackageContext,)
@@ -133,6 +149,12 @@ def content() -> None:
         allowed_with_contexts=(PulpRpmModulemdDefaultsContext,),
     ),
     pulp_option("--name", allowed_with_contexts=(PulpRpmPackageContext, PulpRpmModulemdContext)),
+    pulp_option(
+        "--name-contains",
+        "name__contains",
+        allowed_with_contexts=(PulpRpmPackageContext, PulpRpmModulemdContext),
+        needs_plugins=[PluginRequirement("rpm", specifier=">=3.20.0")],
+    ),
     pulp_option(
         "--name-in",
         "name__in",
@@ -144,6 +166,12 @@ def content() -> None:
         "name__ne",
         allowed_with_contexts=(PulpRpmPackageContext, PulpRpmModulemdContext),
     ),
+    pulp_option(
+        "--name-startswith",
+        "name__startswith",
+        allowed_with_contexts=(PulpRpmPackageContext, PulpRpmModulemdContext),
+        needs_plugins=[PluginRequirement("rpm", specifier=">=3.20.0")],
+    ),
     pulp_option("--package-href", allowed_with_contexts=(PulpRpmPackageContext,)),
     pulp_option("--pkgId", allowed_with_contexts=(PulpRpmPackageContext,)),
     pulp_option(
@@ -154,9 +182,24 @@ def content() -> None:
     ),
     pulp_option("--release", allowed_with_contexts=(PulpRpmPackageContext,)),
     pulp_option(
-        "--release-in", "release__in", multiple=True, allowed_with_contexts=(PulpRpmPackageContext,)
+        "--release-contains",
+        "release__contains",
+        allowed_with_contexts=(PulpRpmPackageContext,),
+        needs_plugins=[PluginRequirement("rpm", specifier=">=3.20.0")],
+    ),
+    pulp_option(
+        "--release-in",
+        "release__in",
+        multiple=True,
+        allowed_with_contexts=(PulpRpmPackageContext,),
+        needs_plugins=[PluginRequirement("rpm", specifier=">=3.20.0")],
     ),
     pulp_option("--release-ne", "release__ne", allowed_with_contexts=(PulpRpmPackageContext,)),
+    pulp_option(
+        "--release-startswith",
+        "release__startswith",
+        allowed_with_contexts=(PulpRpmPackageContext,),
+    ),
     pulp_option("--severity", allowed_with_contexts=(PulpRpmAdvisoryContext,)),
     pulp_option(
         "--severity-in",
diff --git a/tests/scripts/pulp_rpm/test_content.sh b/tests/scripts/pulp_rpm/test_content.sh
index e509602d..f0715629 100755
--- a/tests/scripts/pulp_rpm/test_content.sh
+++ b/tests/scripts/pulp_rpm/test_content.sh
@@ -140,6 +140,8 @@ do
   fi
 done
 
+expect_succ pulp rpm content list --name-contains "${RPM_NAME}"
+expect_succ pulp rpm content list --name-startswith "${RPM_NAME}"
 expect_succ pulp rpm content list --name-in "${RPM_NAME}" --name-in "${RPM2_NAME}"
 pulp rpm content list
 expect_succ test "$(echo "${OUTPUT}" | jq -r 'length')" -eq 2