Event-level tracking in web analytics

[cdmo]

Likely it'll be Google Analytics, or at the least Google Analytics and Motomo (or some other FOSS option) but we need event-level tracking to understand, among other things, which facet dismiss icon is being clicked (there are other javascript-y things too of course)

UPDATE 7/29/19:

Here's a list of things that @ruthtillman and I brainstormed on back in early July

• how many terms entered and which number link was clicked (or paged, or exited)
• challenge is the intent of the search. examine common search terms for identifying types of uses and uses these to gauge success rates
• cant find something: when does it happen and what do they do
• Start Over (as an event)
• Advanced Search complexity
• When do facets get applied
• When do new terms get added/modified
• What gets clicked on the homepage
• Track external link clicks
• When do people click on Classic Cat
• Clicks on holding/availability from search results (and from doc view)
• What is getting clicked in the hierarchical facets on record page, what level are users going to
• What's getting clicked in document toolbar
• Prv/next
• How do people return to home (which method)

Aha! Link: https://penn-state-university-libraries.aha.io/features/STPROJ-46

[cdmo]

Investigating Matomo option currently.

[ruthtillman]

Leaving this in backlog -- as we implement Matomo elsewhere, let's consider what we might do here.