diff --git a/extra/bundle/pom.xml b/extra/bundle/pom.xml
index 29e21758220..d1de533e2e8 100644
--- a/extra/bundle/pom.xml
+++ b/extra/bundle/pom.xml
@@ -5,7 +5,7 @@
     <parent>
         <groupId>org.prebid</groupId>
         <artifactId>prebid-server-aggregator</artifactId>
-        <version>3.10.0-SNAPSHOT</version>
+        <version>3.10.0</version>
         <relativePath>../../extra/pom.xml</relativePath>
     </parent>
 
diff --git a/extra/modules/confiant-ad-quality/pom.xml b/extra/modules/confiant-ad-quality/pom.xml
index b4eca575054..2f7cc2086e6 100644
--- a/extra/modules/confiant-ad-quality/pom.xml
+++ b/extra/modules/confiant-ad-quality/pom.xml
@@ -5,7 +5,7 @@
     <parent>
         <groupId>org.prebid.server.hooks.modules</groupId>
         <artifactId>all-modules</artifactId>
-        <version>3.10.0-SNAPSHOT</version>
+        <version>3.10.0</version>
     </parent>
 
     <artifactId>confiant-ad-quality</artifactId>
diff --git a/extra/modules/fiftyone-devicedetection/pom.xml b/extra/modules/fiftyone-devicedetection/pom.xml
index 65a7742f291..35a035d4abe 100644
--- a/extra/modules/fiftyone-devicedetection/pom.xml
+++ b/extra/modules/fiftyone-devicedetection/pom.xml
@@ -5,7 +5,7 @@
     <parent>
         <groupId>org.prebid.server.hooks.modules</groupId>
         <artifactId>all-modules</artifactId>
-        <version>3.10.0-SNAPSHOT</version>
+        <version>3.10.0</version>
     </parent>
 
     <artifactId>fiftyone-devicedetection</artifactId>
diff --git a/extra/modules/ortb2-blocking/pom.xml b/extra/modules/ortb2-blocking/pom.xml
index 32a47778840..9362c8d1cea 100644
--- a/extra/modules/ortb2-blocking/pom.xml
+++ b/extra/modules/ortb2-blocking/pom.xml
@@ -5,7 +5,7 @@
     <parent>
         <groupId>org.prebid.server.hooks.modules</groupId>
         <artifactId>all-modules</artifactId>
-        <version>3.10.0-SNAPSHOT</version>
+        <version>3.10.0</version>
     </parent>
 
     <artifactId>ortb2-blocking</artifactId>
diff --git a/extra/modules/pb-richmedia-filter/pom.xml b/extra/modules/pb-richmedia-filter/pom.xml
index 658919626ce..3de946e6ef9 100644
--- a/extra/modules/pb-richmedia-filter/pom.xml
+++ b/extra/modules/pb-richmedia-filter/pom.xml
@@ -5,7 +5,7 @@
     <parent>
         <groupId>org.prebid.server.hooks.modules</groupId>
         <artifactId>all-modules</artifactId>
-        <version>3.10.0-SNAPSHOT</version>
+        <version>3.10.0</version>
     </parent>
 
     <artifactId>pb-richmedia-filter</artifactId>
diff --git a/extra/modules/pom.xml b/extra/modules/pom.xml
index 37a31edc344..8e466bb0433 100644
--- a/extra/modules/pom.xml
+++ b/extra/modules/pom.xml
@@ -5,7 +5,7 @@
     <parent>
         <groupId>org.prebid</groupId>
         <artifactId>prebid-server-aggregator</artifactId>
-        <version>3.10.0-SNAPSHOT</version>
+        <version>3.10.0</version>
         <relativePath>../../extra/pom.xml</relativePath>
     </parent>
 
diff --git a/extra/pom.xml b/extra/pom.xml
index 64bc727fd00..4791776a741 100644
--- a/extra/pom.xml
+++ b/extra/pom.xml
@@ -4,14 +4,14 @@
 
     <groupId>org.prebid</groupId>
     <artifactId>prebid-server-aggregator</artifactId>
-    <version>3.10.0-SNAPSHOT</version>
+    <version>3.10.0</version>
     <packaging>pom</packaging>
 
     <scm>
         <url>https://github.com/prebid/prebid-server-java</url>
         <connection>scm:git:git@github.com:prebid/prebid-server-java.git</connection>
         <developerConnection>scm:git:git@github.com:prebid/prebid-server-java.git</developerConnection>
-        <tag>HEAD</tag>
+        <tag>3.10.0</tag>
     </scm>
 
     <properties>
diff --git a/pom.xml b/pom.xml
index a097bde4b7b..ab0ac546927 100644
--- a/pom.xml
+++ b/pom.xml
@@ -5,7 +5,7 @@
     <parent>
         <groupId>org.prebid</groupId>
         <artifactId>prebid-server-aggregator</artifactId>
-        <version>3.10.0-SNAPSHOT</version>
+        <version>3.10.0</version>
         <relativePath>extra/pom.xml</relativePath>
     </parent>