Set up analytics and website KPIs

[scottveirs]

Kevin @kevinmoutoucarpin asked this week about metrics for success of the orcahome site.

Should we use Google analytics to track usage and derive metrics or KPIs?

Or is another approach possible?

@UXBrendan Could the orcahome UX team research and brainstorm the highest priority metrics for success?

Add ideas below!

[UXBrendan]

This is a great conversation to have! @kevinmoutoucarpin is the team lead for the Orcahome UX Team, so he and his team are more than welcome to come up with what metrics define success. However, I struggle with this concept for Orcasound, since we are not a business. We don't care about increasing revenue. I do think that one metric for success would be an increase in website visitors, or engagement levels with webpages or even the listening web app. I don't think that an increase of time spent on the website is a good metric, as we don't want to make an addictive experience (for example, Facebook works very hard at making it hard to leave their platform by using infinite scroll and autoplaying videos as just two examples). I don't have a good idea of a measurable metric we can choose that relates to success- a 25% increase in website visitors? A 50% increase? Over what period of time? A week? A month?

@scottveirs - I'd be curious to know what your benchmark for success looks like? Is it measurable, or a more general, "Increase in conservation engagement" (which is something that is just about impossible to quantitatively measure)?