diff --git a/.env b/.env
index 67442c58..b35aaf92 100644
--- a/.env
+++ b/.env
@@ -9,7 +9,7 @@ DEBUG=True
 
 TAG=latest
 
-ALLOWED_HOSTS="localhost,127.0.0.1"
+ALLOWED_HOSTS=localhost,127.0.0.1
 
 API_PORT=127.0.0.1:8000
 
diff --git a/.github/workflows/container-deploy.yml b/.github/workflows/container-deploy.yml
index 3dcd5d9f..a05f1b31 100644
--- a/.github/workflows/container-deploy.yml
+++ b/.github/workflows/container-deploy.yml
@@ -126,6 +126,7 @@ jobs:
           echo "POSTGRES_USER=postgres" >> .env
           echo "POSTGRES_PASSWORD=${{ secrets.POSTGRES_PASSWORD }}" >> .env
           echo "ENVIRONMENT=${{ env.ENVIRONMENT }}" >> .env
+          echo "GOOGLE_CLOUD_VISION_API_KEY=${{ secrets.GOOGLE_CLOUD_VISION_API_KEY }}" >> .env
 
     - name: Create Docker volumes
       uses: appleboy/ssh-action@master
diff --git a/config/settings.py b/config/settings.py
index 03a4f863..fa379748 100644
--- a/config/settings.py
+++ b/config/settings.py
@@ -275,3 +275,9 @@
 OAUTH2_SERVER_URL = os.getenv("OAUTH2_SERVER_URL")
 SESSION_COOKIE_NAME = "opsession"
 OFF_USER_AGENT = "open-prices/0.1.0"
+
+
+# Google Cloud Vision API
+# ------------------------------------------------------------------------------
+
+GOOGLE_CLOUD_VISION_API_KEY = os.getenv("GOOGLE_CLOUD_VISION_API_KEY")
diff --git a/docker-compose.yml b/docker-compose.yml
index 85ebbe68..3a219e23 100644
--- a/docker-compose.yml
+++ b/docker-compose.yml
@@ -13,6 +13,7 @@ x-api-common: &api-common
     - OAUTH2_SERVER_URL
     - SENTRY_DSN
     - LOG_LEVEL
+    - GOOGLE_CLOUD_VISION_API_KEY
   networks:
     - default
 
diff --git a/open_prices/api/proofs/views.py b/open_prices/api/proofs/views.py
index b84ce0be..99bf23cd 100644
--- a/open_prices/api/proofs/views.py
+++ b/open_prices/api/proofs/views.py
@@ -1,4 +1,6 @@
+from django.conf import settings
 from django_filters.rest_framework import DjangoFilterBackend
+from django_q.tasks import async_task
 from drf_spectacular.utils import extend_schema
 from rest_framework import filters, mixins, status, viewsets
 from rest_framework.decorators import action
@@ -75,6 +77,10 @@ def upload(self, request: Request) -> Response:
                 status=status.HTTP_400_BAD_REQUEST,
             )
         file_path, mimetype, image_thumb_path = store_file(request.data.get("file"))
+        async_task(
+            "open_prices.proofs.utils.run_ocr_task",
+            f"{settings.IMAGES_DIR}/{file_path}",
+        )
         proof_create_data = {
             "file_path": file_path,
             "mimetype": mimetype,
diff --git a/open_prices/proofs/tests.py b/open_prices/proofs/tests.py
index 6839c0d5..59622c8d 100644
--- a/open_prices/proofs/tests.py
+++ b/open_prices/proofs/tests.py
@@ -1,4 +1,9 @@
+import gzip
+import json
+import tempfile
+import unittest
 from decimal import Decimal
+from pathlib import Path
 
 from django.core.exceptions import ValidationError
 from django.test import TestCase
@@ -9,6 +14,7 @@
 from open_prices.proofs import constants as proof_constants
 from open_prices.proofs.factories import ProofFactory
 from open_prices.proofs.models import Proof
+from open_prices.proofs.utils import run_ocr_task
 
 LOCATION_OSM_NODE_652825274 = {
     "type": location_constants.TYPE_OSM,
@@ -302,3 +308,34 @@ def test_proof_update(self):
         self.assertEqual(
             self.proof_price_tag.prices.first().location, self.location_osm_2
         )
+
+
+class RunOCRTaskTest(TestCase):
+    def test_run_ocr_task_success(self):
+        response_data = {"responses": [{"textAnnotations": [{"description": "test"}]}]}
+        with self.settings(GOOGLE_CLOUD_VISION_API_KEY="test_api_key"):
+            # mock call to run_ocr_on_image
+            with unittest.mock.patch(
+                "open_prices.proofs.utils.run_ocr_on_image",
+                return_value=response_data,
+            ) as mock_run_ocr_on_image:
+                with tempfile.TemporaryDirectory() as tmpdirname:
+                    image_path = Path(f"{tmpdirname}/test.jpg")
+                    with image_path.open("w") as f:
+                        f.write("test")
+                    run_ocr_task(image_path)
+                    mock_run_ocr_on_image.assert_called_once_with(
+                        image_path, "test_api_key"
+                    )
+                    ocr_path = image_path.with_suffix(".json.gz")
+                    self.assertTrue(ocr_path.is_file())
+
+                    with gzip.open(ocr_path, "rt") as f:
+                        actual_data = json.loads(f.read())
+                        self.assertEqual(
+                            set(actual_data.keys()), {"responses", "created_at"}
+                        )
+                        self.assertIsInstance(actual_data["created_at"], int)
+                        self.assertEqual(
+                            actual_data["responses"], response_data["responses"]
+                        )
diff --git a/open_prices/proofs/utils.py b/open_prices/proofs/utils.py
index f497f998..3832151e 100644
--- a/open_prices/proofs/utils.py
+++ b/open_prices/proofs/utils.py
@@ -1,12 +1,21 @@
+import base64
+import gzip
+import json
+import logging
 import random
 import string
+import time
 from mimetypes import guess_extension
 from pathlib import Path
+from typing import Any
 
 from django.conf import settings
 from django.core.files.uploadedfile import InMemoryUploadedFile, TemporaryUploadedFile
+from openfoodfacts.utils import http_session
 from PIL import Image, ImageOps
 
+logger = logging.getLogger(__name__)
+
 
 def get_file_extension_and_mimetype(
     file: InMemoryUploadedFile | TemporaryUploadedFile,
@@ -124,3 +133,73 @@ def store_file(
     # Build file_path
     file_path = generate_relative_path(current_dir_id_str, file_stem, extension)
     return (file_path, mimetype, image_thumb_path)
+
+
+def run_ocr_on_image(image_path: Path | str, api_key: str) -> dict[str, Any] | None:
+    """Run Google Cloud Vision OCR on the image stored at the given path.
+
+    :param image_path: the path to the image
+    :param api_key: the Google Cloud Vision API key
+    :return: the OCR data as a dict or None if an error occurred
+    """
+    with open(image_path, "rb") as f:
+        image_bytes = f.read()
+
+    base64_content = base64.b64encode(image_bytes).decode("utf-8")
+    url = f"https://vision.googleapis.com/v1/images:annotate?key={api_key}"
+    r = http_session.post(
+        url,
+        json={
+            "requests": [
+                {
+                    "features": [{"type": "TEXT_DETECTION"}],
+                    "image": {"content": base64_content},
+                }
+            ]
+        },
+    )
+
+    if not r.ok:
+        logger.debug(
+            "Error running OCR on image %s, HTTP %s\n%s",
+            image_path,
+            r.status_code,
+            r.text,
+        )
+    return r.json()
+
+
+def run_ocr_task(image_path: Path | str, override: bool = False) -> None:
+    """Run OCR on the image stored at the given path and save the result to a
+    JSON file.
+
+    The JSON file will be saved in the same directory as the image, with the
+    same name but a `.json` extension.
+
+    :param image_path: the path to the image
+    :param override: whether to override existing OCR data, default to False
+    """
+    image_path = Path(image_path)
+    api_key = settings.GOOGLE_CLOUD_VISION_API_KEY
+
+    if api_key is None:
+        logger.error("No Google Cloud Vision API key found")
+        return
+
+    ocr_json_path = image_path.with_suffix(".json.gz")
+
+    if ocr_json_path.exists() and not override:
+        logger.info("OCR data already exists for %s", image_path)
+        return
+
+    data = run_ocr_on_image(image_path, api_key)
+
+    if data is None:
+        return
+
+    data["created_at"] = int(time.time())
+
+    with gzip.open(ocr_json_path, "wt") as f:
+        f.write(json.dumps(data))
+
+    logger.debug("OCR data saved to %s", ocr_json_path)