Some apostrophes don't get converted into correct smart quotes

[brentajones]

Specifically working in Best TV/Films, but probably true everywhere; links when the show is at the beginning of the line (e.g. <a href="[link">'[show title]'</a>) or when the quote follows a symbol. Apostrophes in Google Sheets aren't converted to ‘ in HTML. (Applies to the opening quote — the closing quote is converted correctly)