diff --git a/auspice-client/customisations/config.json b/auspice-client/customisations/config.json
index a276fecf0..5a33b21e1 100644
--- a/auspice-client/customisations/config.json
+++ b/auspice-client/customisations/config.json
@@ -10,6 +10,7 @@
   },
   "navbarComponent": "navbar.js",
   "splashComponent": "splash.js",
+  "socialComponent": "social.js",
   "browserTitle": "Nextstrain",
   "googleAnalyticsKey": "UA-92687617-1"
 }
diff --git a/auspice-client/customisations/social.js b/auspice-client/customisations/social.js
new file mode 100644
index 000000000..bdb7a5acf
--- /dev/null
+++ b/auspice-client/customisations/social.js
@@ -0,0 +1,83 @@
+import React from 'react'; // eslint-disable-line
+import { Helmet } from "react-helmet"; // eslint-disable-line
+import ncovCards from "../../static-site/src/components/Cards/nCoVCards";
+import communityCards from "../../static-site/src/components/Cards/communityCards";
+import coreCards from "../../static-site/src/components/Cards/coreCards";
+import narrativeCards from "../../static-site/src/components/Cards/narrativeCards";
+import config from "../../static-site/data/SiteConfig";
+
+const siteImage = config.siteLogo;
+const allCards = [ncovCards, communityCards, coreCards, narrativeCards];
+const imageList = generateImageLookup(allCards, siteImage);
+
+/* This function creates a list that pairs path regexes to their splash images. */
+// Example output:
+// [
+//   [/^\/zika.*/, "/splash_images/zika.png"],
+//   [/^\/WNV.*/, "/splash_images/wnv.jpg"],
+//   [/.*/, "/logos/nextstrain-logo-small.png"]
+// ]
+function generateImageLookup(cards, defaultImage) {
+  let imageLookup = [].concat(...cards);
+  // Sort reverse alphabetically so that e.g. "/ncov/foo" precedes "/ncov"
+  imageLookup.sort((a, b) => b.url.localeCompare(a.url));
+  // Extract path and image from each card, making the path into a valid regex
+  imageLookup = imageLookup.map((el) => {
+    const escapedUrl = escapeRegExp(el.url);
+    const regexString = `^${escapedUrl}.*`;
+    const regex = new RegExp(regexString);
+    return [regex, `/splash_images/${el.img}`];
+  });
+  // Append the catch-all default image
+  imageLookup.push([new RegExp(".*"), defaultImage]);
+  return imageLookup;
+}
+
+/* Escapes any regex special characters from a string
+https://developer.mozilla.org/en-US/docs/Web/JavaScript/Guide/Regular_Expressions */
+function escapeRegExp(string) {
+  return string.replace(/[.*+\-?^${}()|[\]\\]/g, '\\$&');
+}
+
+/* Iterates through the paths and returns the associated image
+path if the regex matches the current window path. This will
+return the default siteImage if no path is matched. */
+function getSocialImage(windowPath, imageLookup=imageList, defaultImage=siteImage) {
+  for (const [regex, imagePath] of imageLookup) {
+    if (regex.test(windowPath)) {
+      return imagePath;
+    }
+  }
+  return defaultImage;
+}
+
+const SocialTags = ({metadata, pageTitle}) => {
+  const url = `${window.location.origin}${window.location.pathname}`;
+  const socialImagePath = getSocialImage(window.location.pathname);
+  const socialImageUrl = `${window.location.origin}${socialImagePath}`;
+
+  /* react-helmet combines these with existing header values.
+  These tags will override shared tags from earlier in the tree. */
+  return (
+    <Helmet>
+      {/* OpenGraph tags */}
+      <meta property="og:url" content={url} />
+      <meta property="og:type" content="website" />
+      <meta property="og:title" content={pageTitle} />
+      {metadata && metadata.title ?
+        <meta property="og:description" content={metadata.title} /> :
+        null}
+      <meta property="og:image" content={socialImageUrl} />
+
+      {/* Twitter tags */}
+      <meta name="twitter:card" content="summary" />
+      <meta name="twitter:title" content={pageTitle} />
+      {metadata && metadata.title ?
+        <meta name="twitter:description" content={metadata.title} /> :
+        null}
+      <meta name="twitter:image" content={socialImageUrl} />
+    </Helmet>
+  );
+};
+
+export default SocialTags;
diff --git a/static-site/data/SiteConfig.js b/static-site/data/SiteConfig.js
index 762f8d27b..dac789c36 100644
--- a/static-site/data/SiteConfig.js
+++ b/static-site/data/SiteConfig.js
@@ -1,7 +1,7 @@
 module.exports = {
   siteTitle: "Nextstrain",
   siteTitleAlt: "Real-time tracking of pathogen evolution", // Alternative site title for SEO.
-  siteLogo: "/static/logos/nextstrain-logo-small.png", // Logo used for SEO
+  siteLogo: "/logos/nextstrain-logo-small.png", // Logo used for SEO
   siteUrl: "https://nextstrain.org",
   pathPrefix: "/",
   siteDescription: "Real-time tracking of pathogen evolution", // Website description used for RSS feeds/meta description tag.
diff --git a/static-site/src/components/SEO/SEO.jsx b/static-site/src/components/SEO/SEO.jsx
index 8d7568150..87ba532ed 100644
--- a/static-site/src/components/SEO/SEO.jsx
+++ b/static-site/src/components/SEO/SEO.jsx
@@ -70,6 +70,7 @@ class SEO extends Component {
     return (
       <Helmet>
         {/* General tags */}
+        <meta charset="utf-8" />
         <meta name="description" content={description} />
         <meta name="image" content={image} />
 
@@ -80,14 +81,23 @@ class SEO extends Component {
 
         {/* OpenGraph tags */}
         <meta property="og:url" content={postSEO ? postURL : blogURL} />
-        {postSEO ? <meta property="og:type" content="article" /> : null}
+        {postSEO ?
+          <meta property="og:type" content="article" /> :
+          <meta property="og:type" content="website" />
+        }
         <meta property="og:title" content={title} />
         <meta property="og:description" content={description} />
         <meta property="og:image" content={image} />
-        <meta
-          property="fb:app_id"
-          content={config.siteFBAppID ? config.siteFBAppID : ""}
-        />
+        {config.siteFBAppID ?
+          <meta property="fb:app_id" content={config.siteFBAppID} /> :
+          null
+        }
+
+        {/* Twitter Card tags */}
+        <meta name="twitter:card" content="summary" />
+        <meta name="twitter:title" content={title} />
+        <meta name="twitter:description" content={description} />
+        <meta name="twitter:image" content={image} />
       </Helmet>
     );
   }