diff --git a/commands/cloud_deploy.go b/commands/cloud_deploy.go
index 2cd722cc..21625d1c 100644
--- a/commands/cloud_deploy.go
+++ b/commands/cloud_deploy.go
@@ -107,6 +107,10 @@ func (d *KoolDeploy) Execute(args []string) (err error) {
 			d.Shell().Info("  > Build deploy image for service: ", svcName)
 
 			if err = cloud.BuildPushImageForDeploy(svcName, svc, deployCreated); err != nil {
+				if reportErr := deployer.BuildError(deployCreated, err); reportErr != nil {
+					d.Shell().Error(fmt.Errorf("error reporting build error: %v", reportErr))
+				}
+
 				return
 			}
 
diff --git a/services/cloud/api/deploy_error.go b/services/cloud/api/deploy_error.go
new file mode 100644
index 00000000..9862277b
--- /dev/null
+++ b/services/cloud/api/deploy_error.go
@@ -0,0 +1,29 @@
+package api
+
+import "fmt"
+
+// DeployError consumes the API endpoint to inform a build error for a deployment
+type DeployError struct {
+	Endpoint
+}
+
+// NewDeployError creates a new DeployError instance
+func NewDeployError(created *DeployCreateResponse, err error) (c *DeployError) {
+	c = &DeployError{
+		Endpoint: NewDefaultEndpoint("POST"),
+	}
+
+	c.SetPath("deploy/error")
+	c.Body().Set("id", fmt.Sprintf("%d", created.Deploy.ID))
+	c.Body().Set("err", err.Error())
+
+	return
+}
+
+// Run calls deploy/error in the Kool Dev API
+func (c *DeployError) Run() (err error) {
+	var resp interface{}
+	c.SetResponseReceiver(&resp)
+	err = c.DoCall()
+	return
+}
diff --git a/services/cloud/deployer.go b/services/cloud/deployer.go
index f2ad843a..4a1ee324 100644
--- a/services/cloud/deployer.go
+++ b/services/cloud/deployer.go
@@ -43,3 +43,10 @@ func (d *Deployer) StartDeploy(created *api.DeployCreateResponse) (started *api.
 	started, err = start.Run()
 	return
 }
+
+func (d *Deployer) BuildError(created *api.DeployCreateResponse, gotErr error) (err error) {
+	var buildErr = api.NewDeployError(created, gotErr)
+
+	err = buildErr.Run()
+	return
+}