diff --git a/README.md b/README.md
index 1dd8705128fe..652a57bf5269 100644
--- a/README.md
+++ b/README.md
@@ -7,6 +7,7 @@
 [![Go Reference](https://img.shields.io/badge/code%20reference-go.dev-bc42f5.svg)](https://pkg.go.dev/github.com/k0sproject/k0s)
 ![GitHub Repo stars](https://img.shields.io/github/stars/k0sproject/k0s?color=blueviolet&label=Stargazers)
 [![Releases](https://img.shields.io/github/downloads/k0sproject/k0s/total.svg)](https://github.com/k0sproject/k0s/tags?label=Downloads)
+[![Gurubase](https://img.shields.io/badge/Gurubase-Ask%20K0S%20Guru-006BFF)](https://gurubase.io/g/k0s)
 
 ![GitHub release (latest by date)](https://img.shields.io/github/v/release/k0sproject/k0s?label=latest%20stable)
 ![GitHub release (latest SemVer including pre-releases)](https://img.shields.io/github/v/release/k0sproject/k0s?include_prereleases&label=latest-release%20%28including+pre-release%29) ![GitHub commits since latest release (by date)](https://img.shields.io/github/commits-since/k0sproject/k0s/latest)