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Objectives and Key Results (OKRs) by Atiim.com

See https://www.atiim.com/okr-goals-examples/

Company OKRs

Objective: Grow Our Corporate Global Business

Key results:

  • Hit company global sales target of $100 Million in Sales

  • Achieve 100% year-to-year sales growth in the EMEA geography

  • Increase the company average deal size by 30% with upsells

  • Reduce churn to less than 5% annually via Customer Success

Objective: Delight Our Company Customers

Key results:

  • Interview 20 customers per month and get feedback

  • Achieve an NPS of 9 from our company customers

  • Increase customer retention to 98%

  • Achieve a product engagement of 80% WAU

Objective: Build a Great Corporate Culture (Delight Our Employees)

Key results:

  • Launch an ongoing 2-way closed-loop feedback process

  • Achieve a weekly Employee Satisfaction / Pulse Score of 8+

  • Celebrate “small wins” and any type of progress every single week

  • CEO and SVPs to launch a monthly all-hands TownHall and open Q&A meeting

Objective: Launch the New Product Successfully in Q1

Key results:

  • Create 20 customer case studies

  • Get into the Gartner Magic Quadrant

  • Win a “Best Product of the Year” award at the industry conference

Marketing OKRs

Demand Generation OKRs

Objective: Generate More Marketing Qualified Leads (MQLs)

Key results:

  • Generate 150 MQLs from email marketing

  • Generate 100 MQLs from AdWords

  • Generate 50 MQLs from organic search

  • Generate Net-New Unique leads via Account-Based Marketing

Objective: Optimize our Customer Acquisition

Key results:

  • Improve our new marketing automation process

  • Reduce the Customer Acquisition Costs by 20% in Q3

  • Build a new tops-down and bottoms-up Excel model to analyze the ROI

Objective: Implement Account Based Marketing

Key results:

  • Document and implement the new ABM process

  • Do 2 weekly alignment meetings with the SDR team

  • Do 1 weekly alignment meeting with SDR team managers

  • Generate 20% of closed-won sales via ABM efforts in Q4

Online Marketing OKRs

Objective: Improve Our Website and Grow the Conversions

Key results:

  • Grow website visitors by 7% every month

  • Improve conversions on Landing Pages by 10% in Q2

Objective: Improve Our PPC Campaign

Key results:

  • Get 150 MQLs from Google AdWords

  • Ensure a Cost per Lead of $4 or less

  • Ensure a 2% CTR

Objective: Improve Our SEO

Key results:

  • Get 10 new inbound links from relevant websites

  • Improve our internal on-page optimization

  • Improve our website loading speed

Content Marketing OKRs

Objective: Launch the New Monthly Newsletter Successfully

Key results:

  • Publish 3 new newsletters this quarter

  • Finalize and launch 1 newsletter per month

  • Ensure we get a 3% CTR or above

Objective: Improve Our Blog Strategy

Key results:

  • Publish 50 new blog posts in Q3

  • Do 5 VIP interviews of industry experts

  • Get 5,000 subscribers on our blog

Public Relations OKRs & Analyst Relations OKRs

Objective: Increase Our Brand Awareness

Key results:

  • Have 30 media calls/meetings by end of Q1

  • Have 15 calls/meetings with key industry influencers

  • Secure 2 speaking spots at the Annual Industry conference

Objective: Build Strong Relationships with Forrester and Gartner

Key results:

  • Do 2 analyst briefings in Q1

  • Submit analyst report applications

  • Feature 2 analysts on our webinars

  • Do 2 analyst calls – provide the new product launch update

Community Manager OKRs

Objective: Launch a New Customer Community

Key results:

  • Create a Customer Community Strategy based on best practices

  • Publish 60 articles during the quarter and get 6,000+ page visits

  • Get 30% of our customers to participate in the community

Objective: Make our community known by industry experts and thought leaders

Key results:

  • Reach out to 12 industry experts and thought leaders in Q1

  • Interview them and publish the interview articles on our community site

  • Research and publish the Industry Report & Infographics for the community

Product Marketing OKRs

Objective: Launch the New Product Successfully

Key results:

  • Finish all the new product website updates

  • Work with PR to provide technical product specs

  • Give an exclusive pre-launch update to customers and partners

  • Finalize product datasheets, feature briefs and sales enablement info

Partner Marketing OKRs

Objective: Create a Community for our Partners/Resellers (MQLs)

Key results:

  • Publish 5 new partner-focused whitepapers by Q1

  • Launch 7 webinars to educate our partners

  • Do a 5-city Lunch & Learn event for partners

Sales OKRs

Sales Group OKRs

Objective: Generate new bookings pipeline

Key results:

  • Generate inflow of $12M in pipeline

  • Keep pipeline above 5x of quota to ensure a 20% Win Rate

  • Do 7 product demos per week

Objective: Recruit World-Class A-Players for Our Sales Team

Key results:

  • Hire 10 new AEs by the end of January

  • Hire 20 new SDRs by the end of January

  • Hire 5 new Sales Managers by the end of January

  • Maintain a 4:1 onsite “Interview : Offer” ratio

Objective: Develop Our Reps into the Best Sales Team in the Industry

Key results:

  • Implement a better onboarding process

  • Ensure we do regular sales coaching every week

  • Bring in the new sales training company to improve our training

  • Do regular monthly anonymous surveys of SDRs and AEs and get their feedback

Sales Manager OKRs

Objective: Grow Our Sales in the Central region

Key results:

  • Develop relationships with 50 new targets or named accounts

  • Onboard 10 new resellers that focus on Central

  • Offer extra kicker to AEs to achieve 120% focusing on Central

Objective: Improve Sales in South America

Key results:

  • Find 30 new customers in South America

  • Implement a new sales training program for our South American team

  • Receive 5-star reviews from our costumers who will serve as references SDR Manager OKRs

Objective: Implement SDR social selling process

Key results:

  • Pass SQL’s to sales executives

  • Train 5 SDRs on social selling practices

Objective: Exceed our Q4 quotas by 50%

  • Generate 80 Sales Qualified Leads

  • Bring in $50,000 in bookings by end of Q3

Objective: Grow Our Upsell and Cross-sell

Key results:

  • Promote 3 SDRs to the upsell AE role

  • Increase upsell and cross-sell revenue by 40%

  • Increase customer retention to 98%

  • Have regular weekly alignment meetings with Customer Success

Sales Enablement OKRs

Objective: Enable Our Sales to Be More Successful

Key results:

  • Ensure we update our new sales technology stack

  • Implement the new process for measuring Outbound vs. Inbound

  • Revise all the email sequences and upload it into the new sales messaging tool

  • Update the CRM based on the new sales pipeline review process

  • Help the VP of Sales with the new data to finalize the new compensation plan

Objective: Improve our Sales Analytics Process

Key results:

  • Implement a sales analytics and Business Intelligence platform

  • Set up sales cycle and average deal size triggers to email our VP of Sales

  • Review Sales Activity metrics and send a weekly summary to the team

  • Review Sales Pipeline metrics and send a weekly summary to the team

  • Review retrospective Sales Results metrics and send a weekly summary to the team

Channel Partner Sales OKRs

Objective: Grow Sales Through our Channel Partner

Key results:

  • Recruit 30 new channel partners in Eastern, Central and Western geographies

  • Finalize the new 20% channel sales promotion for Q3

  • Implement the new channel partner website section

  • Improve the channel partner onboarding process and documents

Human Resources OKRs

VP of HR OKRs & People Ops OKRs

Objective: Create an Exceptional Corporate Culture / Delight Our Employees

Key results:

  • Launch an ongoing 2-way closed-loop feedback process

  • Create clarity of all departments and teams via clear OKR goals

  • Achieve a weekly Employee Satisfaction / Pulse Score of 8+

  • Celebrate “small wins” and any type of progress every single week

  • CEO and SVPs to launch a monthly Town Hall with Open Q&A

Objective: Improve Our Employee Retention

Key results:

  • Improve our 2-way closed-loop feedback and ongoing performance management process

  • Improve our employee engagement score and employee satisfaction to 8 or above

  • Survey employees monthly on how to make our company an even better place to work

  • Assess if we are paying salaries and benefits at market rates

Objective: Grow Our Team With A-Players

Key results:

  • Offer our employees a $500 reward for referrals of A-Players whom we hire

  • Hire 25 new employees this quarter for the 5 requesting departments

  • Survey interviewees after each interview process and get feedback

  • Maintain a 4:1 Interview-to-hire ratio

Objective: Improve Our Employee Engagement and Satisfaction Score

Key results:

  • Ensure every manager company-wide is doing an ongoing, 2-way feedback loop

  • Survey employees with using a Pulse (Employee Satisfaction Index) weekly

  • Ensure we are setting clarity of work with goals to boost engagement

Objective: Make All of Our Managers More Effective and Successful

Key results:

  • Provide consistent training to managers on how to manage effectively

  • Ensure every manager is doing regular 1-on-1 meetings with 2-way feedback

  • Do monthly anonymous employee surveys to get feedback on managerial effectiveness

Objective: Complete Our Employee Reviews Efficiently and on Time

Key results:

  • Get free gym membership for employees

  • Survey our employees on how they like our new ongoing performance process

  • Collect all performance review notes from our 30 front-line managers

Objective: Transition to Ongoing Performance Management

Key results:

  • Announce the transition from outdated annual performance review process

  • Implement the ongoing 2-way closed-loop feedback with lite check-ins

  • Institute quarterly performance reviews

  • Announce new annual reviews to serve as a summary for the ongoing process

Engineering OKRs

VP of Engineering OKRs

Objective: Launch the New Product Architecture

Key results:

  • Have engineering team contribute X story points

  • Design 5 tests with QA

  • Upgrade our database and complete data migration

Objective: Build a World-Class Engineering Team

Key results:

  • Offer a $500 reward for referrals to A-Players

  • Hire 5 referred engineers with exceptional references by end of Q2

  • Maintain a 4:1 onsite “Interview : Hire” ratio

QA Engineer OKRs

Objective: Drive Quality for Features in Our New Release

Key results:

  • Identify 30 bugs by the end Q2

  • Implement the new QA automation tool and process

  • Ensure no more than 1 critical bug reported in Q3

  • Have zero regressions in Q3

Objective: Maintain an Agile Process

Key results:

  • Create and implement workflow graph

  • Install new Migration field

  • Create Knowledge Base documentation

Software Engineer OKRs

Objective: Improve the Email Delivery Architecture

Key results:

  • Provide a new refactoring plan

  • Ship the new architecture docs to all internal teams

Objective: Launch a high quality Product Beta

Key results:

  • 10% of our existing customers try it

  • Get an NPS score of 7

Product Management OKRs

Objective: Launch the New Product Successfully

Key results:

  • Conduct 30 customer development interviews

  • Review 10 usage videos via UserTesting.com and summarize it internally

  • Do 2 training sessions on the new product for Marketing and Sales teams

  • Help Product Marketing by reviewing their technical spec documents

Objective: Develop a New Product Vision for 2018

Key results:

  • Interview 50 prospective customers and get their initial feedback

  • Get usability score above 8/10 on UX mockups from 20 prospective customers

  • Specify 5 elements in UX mockups to increase product’s usage engagement

  • Get internal feedback score of 10/10 from the sales team

Customer Success OKRs

Objective: Customer Success

Key results:

  • Increase the adoption of our new product

  • Be proactive in assessing our drops in account usage or at-risk usage

  • Apply Best Practices to ensure we have NPS score of 8 and above

Objective: Be Proactive With Customer Success

Key results:

  • Implement a Customer Success platform to track customer health

  • Actively monitor customer health

  • Reach out to customers who appear to be at-risk

Customer Support OKRs

Objective: Deliver a World-Class Customer Support Experience

Key results:

  • Achieve a CSAT of 90%+ for all Tier-1 tickets

  • Troubleshoot Tier-1 issues within 1 hour

  • Resolve 95% of Tier-2 support tickets in under 24 hours

  • Each support rep to maintain a personal CSAT of 95% or more

Objective: Ensure Customer Support is a High-Performance Team

Key results:

  • Maintain a weekly Support group ESI/Pulse score of 8 or greater

  • Finalize resource allocation with the VP of Support

  • Promote 2 customer support reps to managers

  • Recruit 6 more customer support reps

Objective: Implement a Scalable Customer Support Process

Key results:

  • Implement our new customer support platform

  • Implement our new customer support platform

  • Updated 30 “How-To” articles on the Knowledge Base

Objective: Track All Critical Support Metrics

Key results:

  • Track and report on Number of New Tickets to Resolved Tickets

  • Track and report on Average Resolution Time

  • Track and report on Top 10 Customers by Active Tickets

Finance OKRs

Objective: Improve our Annual Budgeting Process

Key results:

  • Have a meeting with every VP about the new process

  • Review everyone’s budget proposals before mid-Q3

  • Finalize the final budget by Sep 15

Objective: Improve our Financial Reporting Process

Key results:

  • Hire a new bookkeeper

  • Implement the cloud-based version of QuickBooks

  • Ensure we close our financials within 2 weeks of a quarter

Operations OKRs

Objective: Improve our IT and Infrastructure

Key results:

  • Eliminate systems downtime in Q2

  • Implement the new cloud backup system and process

  • Improve internal IT satisfaction and response time