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<!DOCTYPE html>
<!--[if lt IE 7]><html class="lt-ie9 lt-ie8 lt-ie7"><![endif]-->
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<head>
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<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
<title>Portfolio Preview</title>
<meta name="description" content="826 Honolulu — the Presidential Supply Company by Jeffrey Paletta">
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<script src="js/connect.js"></script>
<script src="js/script.js"></script>
<!-- Redirect on Mobile -->
<script type="text/javascript"> // <![CDATA[
if ((navigator.userAgent.indexOf('iPhone') != -1) || (navigator.userAgent.indexOf('iPod') != -1) || (navigator.userAgent.indexOf('iPad') != -1)) {
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} // ]]>
</script>
</head>
<body class="random-2 colour-2 data-page-home" data-page="home">
<!--
<nav>
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<li class="link-1">
<a href="about.html" data-symbol="☺" data-link="link-1">
<span class="symbol" id="header">☺ </span></a>
<span class="title">Jeffrey Paletta</span>
<div class="hover-area"></div>
<span class="title-2">Who am I?</span>
</li>
<li class="link-2 fade-out">
<a href="hamtramck.html" data-symbol="?" data-link="link-2"><span class="symbol">?</span></a>
<span class="title">What if Hamtramck was a giant quilt?</span>
</li>
<li class="link-3 fade-out">
<a href="presidential.html" data-symbol="?" data-link="link-3"><span class="symbol">?</span></a>
<span class="title">What if there was a supply store for presidents?</span>
</li>
<li class="link-4 fade-out">
<a href="experimental.html" data-symbol="?" data-link="link-4"><span class="symbol">?</span></a>
<span class="title">What if you rewrote a book by cutting up or crossing out the parts you didn’t like?</span>
</li>
<li class="link-5 fade-out">
<a href="education.html" data-symbol="?" data-link="link-5"><span class="symbol">?</span></a>
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</li>
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<a href="dada.html" data-symbol="?" data-link="link-6"><span class="symbol">?</span></a>
<span class="title">What if Dadaism was still alive in 2015?</span>
</li>
<li class="link-7 fade-out">
<a href="paint.html" data-symbol="?" data-link="link-7"><span class="symbol">?</span></a>
<span class="title">What if you knew that your house paint could kill you?</span>
</li>
<li class="link-8 fade-out">
<a href="wooemmaii.html" data-symbol="?" data-link="link-8"><span class="symbol">?</span></a>
<span class="title">What if our memories defined who we are?</span>
</li>
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<a href="sincerely.html" data-symbol="?" data-link="link-9"><span class="symbol">?</span></a>
<span class="title">What if emojis actually meant something again?</span>
</li>
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<a href="red-emoji.html" data-symbol="?" data-link="link-10"><span class="symbol">?</span></a>
<span class="title">What if you needed a reminder to behave like an adult?</span>
</li>
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<a href="duck-hunt.html" data-symbol="?" data-link="link-11"><span class="symbol">?</span></a>
<span class="title">What if a game encouraged you to stop playing?</span>
</li>
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<a href="argonaut.html" data-symbol="?" data-link="link-12"><span class="symbol">?</span></a>
<span class="title">What if a typeface could tell a story?</span>
</li>
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<a href="kinect.html" data-symbol="?" data-link="link-13"><span class="symbol">?</span></a>
<span class="title">What if content reacted to how we moved our bodies?</span>
</li>
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<a href="think-play-create.html" data-symbol="?" data-link="link-14"><span class="symbol">?</span></a>
<span class="title">What if there was a better way of telling our story as design students?</span>
</li>
<li class="link-15 fade-out">
<a href="intergram.html" data-symbol="?" data-link="link-15"><span class="symbol">?</span></a>
<span class="title">What if identity was defined by your browsing history?</span>
</li>
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<a href="clearance.html" data-symbol="?" data-link="link-16"><span class="symbol">?</span></a>
<span class="title">What if a sign painter designed a typeface?</span>
</li>
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<a href="manifesto.html" data-symbol="?" data-link="link-17"><span class="symbol">?</span></a>
<span class="title">What if I wrote a manifesto of uncertainty?</span>
</li>
<li class="link-18 fade-out">
<a href="jazzfest.html" data-symbol="?" data-link="link-18"><span class="symbol">?</span></a>
<span class="title">What if Jazz was a design methodology?</span>
</li>
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<a href="lorraine.html" data-symbol="?" data-link="link-12"><span class="symbol">?</span></a>
<span class="title">What if rules were better off broken?</span>
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</div>
<section>
<div class="section-inner">
<!--
<figcaption id="preview-intro" class="block">
<a href="http://jeffpaletta.com" id="preview-intro-link">
The following is a brief overview of selected <br>
pieces extracted from my portfolio. For a more <br>
in-depth presentation of these works, along with <br>
a few others, check out my complete portfolio.
</a>
</figcaption>
-->
<!-- Think Play Create Video 1 -->
<figure class="block landscape" data-ratio="1" >
<div class="image block">
<iframe id="pre-tpc-video-1" type="text/html" frameborder="0" width="1200" height="720"
src="https://www.youtube.com/embed/h6Tw8KLONnQ?autoplay=0&controls=1&iv_load_policy=3&loop=1&playlist=h6Tw8KLONnQ&modestbranding=1&rel=0&showinfo=0&vq=hd1080" allowfullscreen>
</iframe>
</div>
</figure>
<!-- Think Play Create Caption -->
<figcaption class="block" id="pre-tpc-caption">
<h2 class="preview-title">Think, Play, Create</h2>
<p class="first-line">
An interactive projection gallery designed <br>
to more efficiently showcase the work of <br>
graphic design students at the College for <br>
Creative Studies.
</p>
<p>
<a href="http://jeffpaletta.com/tpc" target="_blank">[ see more ]</a>
</p>
<!--
<a class="preview-more">[ more ]</a>
<p id="tpc-preview" class="hide">
The goal was to encapsulate the entire process of the project, rather than
simply the final outcomes. To do so, projects were broken down into three categories: <br>
<br>
Think: the objective, the idea, and the concept <br>
Play: the process — prototypes, proofs, & revisions <br>
Create: the final outcomes <br>
<br>
<a target="_blank" href="http://jeffpaletta.com/tpc">[ see full project ]</a><br>
<br>
</p>
-->
</figcaption>
<!-- Education Video -->
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<iframe id="pre-education-video" type="text/html" frameborder="0" width="1400" height="865"
src="https://www.youtube.com/embed/-CweKzM-j0g?autoplay=0&controls=1&iv_load_policy=3&loop=1&playlist=-CweKzM-j0g&modestbranding=1&rel=0&showinfo=0"allowfullscreen>
</iframe>
</div>
</figure>
<!-- Education Caption -->
<figcaption class="block" id="pre-education-caption">
<h2 class="preview-title">Detroit Education Portal</h2>
<p class="first-line">
A web application designed to help <br>
parents find the most suitable school <br>
for their children based on the factors <br>
considered most important to families.
</p>
<p>
<a target="_blank" href="http://jeffpaletta.com/education">[ see more ]</a>
</p>
</figcaption>
<!-- Intergram Video -->
<figure class="block landscape" data-ratio="1">
<div class="image block">
<iframe id="pre-intergram-video" type="text/html" frameborder="0" width="1800" height="1080"
src="https://www.youtube.com/embed/iLBQzCXr-C8?iv_load_policy=3&modestbranding=1&rel=0&showinfo=0" allowfullscreen>
</iframe>
</div>
</figure>
<!-- Intergram Caption -->
<figcaption class="block" id="pre-intergram-caption">
<h2 class="preview-title">Intergram</h2>
<p class="first-line">
Exploring the concept of personal identity <br>
in an period when privacy is voluntarily <br>
exchanged for convenience, Intergram is <br>
a chrome extension that creates a social <br>
media profile from your browsing history.
</p>
<p>
<a target="_blank" href="http://jeffpaletta.com/intergram">[ see more ]</a>
</p>
</figcaption>
<!-- Hamtown Logos Image -->
<!--
<figure class="block" data-ratio="1" >
<div id="pre-hamtown-image-logos" class="image" data-large="img/preview/pre-hamtown-logo.png" data-largewidth="600" data-largeheight="300">
<img src="img/preview/pre-hamtown-logo.png" width="400" height="200">
</div>
</figure>
-->
<p class="block" id="hamtown-notice">
if flipbook doesnt load, <br>
try refreshing the page. <br>
<br>
<a target="_blank" href="https://issuu.com/jeffplatta/docs/combined_pdf_uncompressed">[ otherwise, here's a mirror ]</a>
</p>
<!-- Hamtown Flipbook -->
<figure class="block landscape" data-ratio="1.3333333333333" >
<div class="image">
<iframe id="pre-hamtown-flipbook" width="850" height="636"
src="//e.issuu.com/embed.html#23690015/40893564" frameborder="0" allowfullscreen>
</iframe>
</div>
</figure>
<!-- Hamtown Caption -->
<figcaption class="block" id="pre-hamtown-caption">
<h2 class="preview-title">Hamtown</h2>
<p class="first-line">
A flexible identity system for one of the <br>
most diverse cities in America, designed <br>
with emphasis on the individual, built <br>
accommodate for each and all of the <br>
unique languages, nationalities, and <br>
interests of it's residents.
</p>
<p>
<a target="_blank" href="http://jeffpaletta.com/hamtown">[ see more ]</a>
</p>
</figcaption>
<!-- Hamtown Gallery -->
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<img src="img/preview/hamtown/thumb-1.jpg" alt="name" class="hamtown-photo-image photo-image" /></div>
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<img src="img/preview/hamtown/thumb-2.jpg" alt="name" class="hamtown-photo-image photo-image" /></div>
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<img src="img/preview/hamtown/thumb-6.jpg" alt="name" class="hamtown-photo-image photo-image" /></div>
<div class="gallery-image hamtown-gallery-image" data-large="img/preview/hamtown/full-7.jpg" data-largewidth="1500" data-largeheight="1000">
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<img src="img/preview/hamtown/thumb-8.jpg" alt="name" class="hamtown-photo-image photo-image" /></div>
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<!-- 826 Image Gallery -->
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<div class="psc-gallery-container block" id="psc-gallery">
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<img src="img/826/thumb-1.jpg" alt="name" class="photo-image" /></div>
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<img src="img/826/thumb-6.jpg" alt="name" class="photo-image" /></div>
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<img src="img/826/thumb-7.jpg" alt="name" class="photo-image" /></div>
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<img src="img/826/thumb-8.jpg" alt="name" class="photo-image" /></div>
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<img src="img/826/thumb-9.jpg" alt="name" class="photo-image" /></div>
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<img src="img/826/thumb-10.jpg" alt="name" class="photo-image" /></div>
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<img src="img/826/thumb-11.jpg" alt="name" class="photo-image" /></div>
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<img src="img/826/thumb-12.jpg" alt="name" class="photo-image" /></div>
</div>
<!-- 826 Caption -->
<figcaption class="block" id="pre-psc-caption">
<h2 class="preview-title">Presidential Supply Co.</h2>
<p class="first-line">
Identity system for a potential new 826 <br>
National chapter in Honolulu, Hawaii, a <br>
state with a booming tourist industry that <br>
is, for many international travelers, their <br>
first visit to the United States, as well as <br>
the birthplace of our president. For such <br>
visitors, it is a playful introduction to US <br>
history.
</p>
<p>
<a target="_blank" href="http://jeffpaletta.com/826">[ see more ]</a>
</p>
</figcaption>
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<figure class="block landscape" data-ratio="0.5" >
<div class="video">
<iframe id="pre-kinect-video" type="text/html" frameborder="0" width="1536" height="864"
src="https://www.youtube.com/embed/Gq94LVi5Wfg?autoplay=0&controls=0&iv_load_policy=3&loop=1&playlist=Gq94LVi5Wfg&modestbranding=1&rel=0&showinfo=0&vq=hd1080"allowfullscreen>
</iframe>
</div>
</figure>
<!-- Kinect Caption -->
<figcaption class="block" id="pre-kinect-caption-1">
<h2 class="preview-title">Kinect Photo Booth</h2>
<p class="first-line">
An interactive “photo booth” installation for <br>
the student exhibition at CCS, intended to <br>
broaden attendees' understanding of what <br>
graphic design is, and what it can be. Using <br>
a Microsoft Kinect and projection mapping, <br>
interaction is triggered by simply walking in <br>
front of the display.
</p>
<p>
<a target="_blank" href="http://jeffpaletta.com/kinect">[ see more ]</a>
</p>
</figcaption>
<!-- Paint Mixer Video -->
<figure class=" landscape" data-ratio="1">
<div class="image">
<iframe id="pre-paint-video" class="block" type="text/html" frameborder="0" width="1229" height="800"
src="https://www.youtube.com/embed/hazpUuM1K4A?autoplay=0&controls=0&iv_load_policy=3&loop=1&playlist=hazpUuM1K4A&modestbranding=1&rel=0&showinfo=0&vq=hd1080"allowfullscreen>
</iframe>
</div>
</figure>
<!-- Paint Mixer Caption -->
<figcaption class="block" id="pre-paint-caption">
<h2 class="preview-title">Paint Mixer</h2>
<p class="first-line">
An interface for paint mixing machines <br>
designed to increase safer handling by <br>
warning customers of potentially harmful <br>
chemicals being added to their paint, and <br>
suggesting the appropriate precautionary <br>
measures for them to take in order to <br>
ensure their safety.
</p>
<p>
<a target="_blank" href="http://jeffpaletta.com/paint">[ see more ]</a>
</p>
</figcaption>
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<figure class="block landscape" data-ratio="1">
<div class="image">
<iframe id="pre-wooemmaii-video" type="text/html" frameborder="0" width="1920" height="1080"
src="https://www.youtube.com/embed/mZxIRQAo1ak?autoplay=0&controls=0&fs=0&iv_load_policy=3&loop=1&playlist=mZxIRQAo1ak&modestbranding=1&rel=0&showinfo=0&vq=hd1080">
</iframe>
</div>
</figure>
<!-- Wooemmaii Caption -->
<figcaption class="block" id="pre-wooemmaii-caption">
<h2 class="preview-title">Woo Emm Aii</h2>
<p class="first-line">
Asked nothing but to "find myself in the <br>
Hague," I kept a record in my notebook of <br>
everything that reminded me of something <br>
or someone from home and what emotion <br>
it provoked. After 5 days, I spent the night <br>
turning it into this site: an interface of my <br>
memories, passions, and emotions.
</p>
<p>
<a target="_blank" href="http://jeffpaletta.com/wooemmaii">[ see more ]</a>
</p>
</figcaption>
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<figure class="block portrait" data-ratio="1.000" >
<div id="pre-argonaut-poster-1" class="image" data-large="img/argonaut/argonaut-1.jpg" data-largewidth="1000" data-largeheight="1600">
<img src="img/argonaut/argonaut-1.jpg" width="375" height="600">
</div>
</figure>
<!-- Argonaut Poster 2 -->
<figure class="block portrait" data-ratio="1.000" >
<div id="pre-argonaut-poster-2" class="image" data-large="img/argonaut/argonaut-2.jpg" data-largewidth="1000" data-largeheight="1600">
<img src="img/argonaut/argonaut-2.jpg" width="375" height="600">
</div>
</figure>
<!-- Argonaut Poster 3 -->
<figure class="block portrait" data-ratio="1.000" >
<div id="pre-argonaut-poster-3" class="image" data-large="img/argonaut/argonaut-3.jpg" data-largewidth="1000" data-largeheight="1600">
<img src="img/argonaut/argonaut-3.jpg" width="375" height="600">
</div>
</figure>
<!-- Argonaut Caption -->
<figcaption class="block" id="pre-argonaut-caption">
<h2 class="preview-title">Argonaut Sans</h2>
<p class="first-line">
Promo posters for my typeface Argonaut, <br>
a custom adaptation of Akzidenz-Grotesk <br>
infused with subtle characteristics of <br>
iconic American typography, developed <br>
for Shinola as a more authentic alternative <br>
to their existing typographic identity.
</p>
<p>
<a target="_blank" href="http://jeffpaletta.com/argonaut">[ see more ]</a>
</p>
</figcaption>
<!-- Duck Hunt Video -->
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</figure>
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</figure>
-->
<!-- Duck Hunt Caption -->
<figcaption class="block" id="pre-duck-caption">
<h2 class="preview-title">Duck Hunt</h2>
<p class="first-line">
An interactive installation regarding <br>
the issue of gun control, duck hunt is <br>
a arcade-style game putting users in <br>
increasingly uncomfortable scenarios, <br>
gauging how far they will go to “beat <br>
the game’ before questioning if they <br>
should be playing it at all.
</p>
<p>
<a target="_blank" href="http://jeffpaletta.com/duck-hunt">[ see more ]</a>
</p>
</figcaption>
<!-- Flipbook Notice -->
<p class="block" id="lorraine-notice">
if flipbook doesnt load, <br>
try refreshing the page. <br>
<br>
<a target="_blank" href="https://issuu.com/jeffplatta/docs/final_flipbook">[ otherwise, here's a mirror ]</a>
</p>
<!-- Lorraine Flipbook -->
<figure class="block landscape" data-ratio="1.3333333333333" >
<div class="image">
<iframe id="pre-lorraine-flipbook" width="980" height="698"
src="//e.issuu.com/embed.html#23690015/37689143" frameborder="0" allowfullscreen>
</iframe>
</div>
</figure>
<!-- Lorraine Wild Gallery -->
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<img src="img/lorraine/thumb-27.jpg" alt="name" class="photo-image lorraine-photo-image" /></div>
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<img src="img/lorraine/thumb-28.jpg" alt="name" class="photo-image lorraine-photo-image" /></div>
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<img src="img/lorraine/thumb-29.jpg" alt="name" class="photo-image lorraine-photo-image" /></div>
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<img src="img/lorraine/thumb-30.jpg" alt="name" class="photo-image lorraine-photo-image" /></div>
</div>
-->
<!-- Lorraine Caption -->
<figcaption class="block" id="pre-lorraine-caption">
<h2 class="preview-title">Post-Modernist-Soup</h2>
<p class="first-line">
A biographical tribute to Lorraine Wild and <br>
the Post-Modernist movement, emphasizing <br>
page structure, grids, bounds, and then <br>
highlighting where they’re broken.
</p>
<p>
<a target="_blank" href="http://jeffpaletta.com/pms">[ see more ]</a>
</p>
</figcaption>
<!-- Jazzfest Poster -->
<figure class="block portrait" data-ratio="1">
<div class="image" id="pre-jazz-image" data-large="img/jazzfest/jazzfest-01.jpg" data-largewidth="600" data-largeheight="1000">
<img src="img/jazzfest/jazzfest-01.jpg" width="600" height="1000">
</div>
</figure>
<!-- Jazzfest Caption -->
<figcaption class="block" id="pre-jazz-caption">
<h2 class="preview-title">Detroit Jazz Festival</h2>
<p class="first-line">
A poster I designed for the 35th annual <br>
Detroit Jazz Festival intended to convey the <br>
spirit of jazz rather than the music itself.
</p>
<p>
<a target="_blank" href="http://jeffpaletta.com/jazzfest">[ see more ]</a>
</p>
</figcaption>
<figcaption id="preview-intro" class="block">
<a href="http://jeffpaletta.com" id="preview-intro-link">
This is only a brief overview of a few pieces I've extracted from <br>
my portfolio. For a more in-depth presentation of these works, <br>
along with a few others, check out my complete portfolio here.
</a>
</figcaption>
</div>
</section>
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<div class="cover"></div>
</div>
<footer>
<div style="max-width: 80%;margin-top: 33%;">
<p>
On paper I call myself a communication <br>
designer, but that's really just an umbrella <br>
term I use to keep things succinct. I'm <br>
really just a problem solver who is always <br>
looking for a better way of doing things.</p>
<p>
As a kid I was building primitive “robots” <br>
to do my chores for me, and as a teen I <br>
was scheming up <s>romantic</s> creative <br>
ways to ask my crush to the school <br>
dance. Doing things the default way is <br>
boring; there’s always a more exciting <br>
means to accomplish the ends.</p>
<p>
I’m basically a grown-up version of the <br>
annoying little kid who responds to every <br>
statement with “why?” But sometimes <br>
asking “why?” turns into a “what if?” My <br>
portfolio is a collection of these moments: <br>
fifteen different solutions that began by <br>
asking questions an exploring new ideas.</p>
<p>
<br><a href="tel:+12489125733">+1 248 972 5733</a>
<br><a href="mailto:[email protected]">[email protected]</a>
<br><a target="_blank" href="http://instagram.com/jeff.archive">@api.jeff</a>
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