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intergram.html
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<!DOCTYPE html>
<!--[if lt IE 7]><html class="lt-ie9 lt-ie8 lt-ie7"><![endif]-->
<!--[if IE 7]><html class="lt-ie9 lt-ie8"><![endif]-->
<!--[if IE 8]><html class="lt-ie9"><![endif]-->
<!--[if gt IE 8]><!-->
<html>
<!--<![endif]-->
<head>
<!-- Metadata -->
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
<title>Intergram</title>
<meta name="description" content="Intergram by Jeffrey Paletta">
<meta name="viewport" content="width=device-width">
<!-- Favicon -->
<link rel="icon" type="image/png" href="img/favicon/intergram.png">
<!-- Global Styles -->
<link rel="stylesheet" href="css/fonts.css" type="text/css">
<link rel="stylesheet" href="assets/web-fonts/webfonts.css">
<link rel="stylesheet" href="css/style.css">
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<script src="js/connect/html5shiv.js"></script>
<![endif]-->
<!-- Project Styles -->
<link rel="stylesheet" href="css/projects/3D.css">
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<link rel="stylesheet" href="css/projects/experimental.css">
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<link rel="stylesheet" href="css/projects/jazzfest.css">
<link rel="stylesheet" href="css/projects/kinect.css">
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<link rel="stylesheet" href="css/projects/paint.css">
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<link rel="stylesheet" href="css/projects/red-emoji.css">
<link rel="stylesheet" href="css/projects/sincerely.css">
<link rel="stylesheet" href="css/projects/think-play-create.css">
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<link rel="stylesheet" href="css/projects/intergram.css">
<!-- Global Scripts -->
<script src="js/jquery-1.11.2.min.js"></script>
<script src="js/connect.js"></script>
<script src="js/script.js"></script>
<!-- Redirect on Mobile -->
<script type="text/javascript"> // <![CDATA[
if ((navigator.userAgent.indexOf('iPhone') != -1) || (navigator.userAgent.indexOf('iPod') != -1) || (navigator.userAgent.indexOf('iPad') != -1)) {
document.location = "http://mobile.jeffpaletta.com/intergram.html";
} // ]]>
</script>
</head>
<body class="random-2 colour-2 data-page-home" data-page="home">
<nav>
<ul>
<li class="link-1">
<a href="about.html" data-symbol="☺" data-link="link-1">
<span class="symbol" id="header">☺ </span></a>
<span class="title">Jeffrey Paletta</span>
<div class="hover-area"></div>
<span class="title-2">Who am I?</span>
</li>
<li class="link-2 fade-out">
<a href="hamtramck.html" data-symbol="?" data-link="link-2"><span class="symbol">?</span></a>
<span class="title">What if a city was a giant quilt?</span>
</li>
<li class="link-3 fade-out">
<a href="presidential.html" data-symbol="?" data-link="link-3"><span class="symbol">?</span></a>
<span class="title">What if there was a store for presidents?</span>
</li>
<li class="link-4 fade-out">
<a href="3D.html" data-symbol="?" data-link="link-4"><span class="symbol">?</span></a>
<span class="title">What if my counselor picked my classes?</span>
</li>
<!--
<li class="link-4 fade-out">
<a href="experimental.html" data-symbol="?" data-link="link-4"><span class="symbol">?</span></a>
<span class="title">What if you rewrote a book by cutting up or crossing out the parts you didn’t like?</span>
</li>
-->
<li class="link-5 fade-out">
<a href="education.html" data-symbol="?" data-link="link-5"><span class="symbol">?</span></a>
<span class="title">What if picking a school wasn't traumatic?</span>
</li>
<li class="link-6 fade-out">
<a href="dada.html" data-symbol="?" data-link="link-6"><span class="symbol">?</span></a>
<span class="title">What if Dada existed today?</span>
</li>
<li class="link-7 fade-out">
<a href="paint.html" data-symbol="?" data-link="link-7"><span class="symbol">?</span></a>
<span class="title">What if your paint was plotting to kill you?</span>
</li>
<li class="link-8 fade-out">
<a href="wooemmaii.html" data-symbol="?" data-link="link-8"><span class="symbol">?</span></a>
<span class="title">What if you could click through my brain?</span>
</li>
<li class="link-9 fade-out">
<a href="sincerely.html" data-symbol="?" data-link="link-9"><span class="symbol">?</span></a>
<span class="title">What if you typed LOL and actually laughed?</span>
</li>
<li class="link-10 fade-out">
<a href="red-emoji.html" data-symbol="?" data-link="link-10"><span class="symbol">?</span></a>
<span class="title">What if you needed a reminder to grow up?</span>
</li>
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<a href="duck-hunt.html" data-symbol="?" data-link="link-11"><span class="symbol">?</span></a>
<span class="title">What if you beat a game by quitting?</span>
</li>
<li class="link-12 fade-out">
<a href="argonaut.html" data-symbol="?" data-link="link-12"><span class="symbol">?</span></a>
<span class="title">What if America was a German typeface?</span>
</li>
<li class="link-13 fade-out">
<a href="kinect.html" data-symbol="?" data-link="link-13"><span class="symbol">?</span></a>
<span class="title">What if you made a toy for drunk people?</span>
</li>
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<a href="think-play-create.html" data-symbol="?" data-link="link-14"><span class="symbol">?</span></a>
<span class="title">What if you could show you mom what design is?</span>
</li>
<li class="link-15 fade-out">
<a href="intergram.html" data-symbol="?" data-link="link-15"><span class="symbol">?</span></a>
<span class="title">What if your browsing history was an instagram profile?</span>
</li>
<li class="link-16 fade-out">
<a href="clearance.html" data-symbol="?" data-link="link-16"><span class="symbol">?</span></a>
<span class="title">What if a sign painter designed a typeface?</span>
</li>
<li class="link-17 fade-out">
<a href="manifesto.html" data-symbol="?" data-link="link-17"><span class="symbol">?</span></a>
<span class="title">What if I wrote a manifesto without knowing anything?</span>
</li>
<!--
<li class="link-17 fade-out">
<a href="3D.html" data-symbol="?" data-link="link-17"><span class="symbol">?</span></a>
<span class="title">What if my academic advisor picked my electives?</span>
</li>
-->
<li class="link-18 fade-out">
<a href="jazzfest.html" data-symbol="?" data-link="link-18"><span class="symbol">?</span></a>
<span class="title">What if jazz was a design aesthetic?</span>
</li>
<li class="link-19 fade-out">
<a href="lorraine.html" data-symbol="?" data-link="link-12"><span class="symbol">?</span></a>
<span class="title">What if you could see the rules you're breaking?</span>
</li>
</ul>
<div class="lines"></div>
</nav>
<div class="gallery">
<div class="slide">
</div>
</div>
<section>
<div class="section-inner">
<!-- Video 1 -->
<figure class="block landscape" data-ratio="1">
<div class="image">
<iframe id="intergram-video-1" type="text/html" frameborder="0" width="1200" height="720"
src="https://www.youtube.com/embed/iLBQzCXr-C8?autoplay=1&controls=0&iv_load_policy=3&loop=1&playlist=iLBQzCXr-C8&modestbranding=1&rel=0&showinfo=0&vq=hd1080"allowfullscreen>
</iframe>
</div>
</figure>
<!-- Caption 1 -->
<figcaption id="intergram-caption-1" class="block">
<p>A couple weeks ago i saw a post on Instagram where an old <br>
friend was expressing her displeasure after receiving numerous <br>
unsolicited emails — she posted a photo of her junk mail folder, <br>
with the location marked as “Starbucks.” She had simultaneously <br>
spoken out for privacy and given it away all at once. I’ve noticed a <br>
lot of this kind of thing recently. People want their information to <br>
be kept private, but whine when services aren’t free. The newly<br>
emerging popularity of the "freemium" model has been great on <br>
our wallet, but is costing us in new ways.
</p>
</figcaption>
<!-- Image 1 -->
<figure class="block portrait" data-ratio="1" >
<div class="image" id="intergram-image-1" data-large="img/intergram/intergram-03.png" data-largewidth="1403" data-largeheight="560">
<img src="img/intergram/intergram-03.png" width="600" height="239">
</div>
</figure>
<!-- Caption 2 -->
<figcaption id="intergram-caption-2" class="block">
<p>Our personal data has become more valuable than physical <br>
currency; it reveals how we think, what we want, and how we're <br>
likely to behave. By tracking our personal info and online activity, <br>
companies can predict how we're likely to behave, and target us <br>
directly with personalized content and promotions. But how <br>
much do they really know? Can personal identity and individuality <br>
truly be boiled down to quantifiable data? How close is our digital <br>
identity to our physical identity?
</p>
</figcaption>
<!-- Image 2 -->
<figure class="block portrait" data-ratio="1" >
<div class="image" id="intergram-image-2" data-large="img/intergram/intergram-02.png" data-largewidth="1024" data-largeheight="673">
<img src="img/intergram/intergram-02.png" width="600" height="394">
</div>
</figure>
<!-- Caption 3 -->
<figcaption id="intergram-caption-3" class="block">
<p>Intergram is an exploration of just that — a social media media <br>
page for our digital footprint. It works by collecting the ads <br>
specifically targeted towards an individual as they browse the <br>
internet, then consolidates them together into a “feed.” This data <br>
not only reveals how much marketers know about you — but how, <br>
when, and where they found it out. You’re likely to be surprised by <br>
how accurately you’ve been profiled, but isn’t there more to a <br>
person than data?
</p>
</figcaption>
<!-- Process Link -->
<figcaption class="block" id="intergram-process">
<p>
<a target="_blank" href="https://github.com/jeffpaletta/intergram">[ view github repository ]</a><br>
<a target="_blank" href="http://archive.jeffpaletta.com/process/intergram-process.html">[ view process work ]</a>
</p>
</figcaption>
</div>
</section>
<div class="process">
<div class="cover"></div>
</div>
<footer>
<div style="max-width: 80%;margin-top: 33%;">
<p>
On paper I call myself a communication <br>
designer, but that's really just an umbrella <br>
term I use to keep things succinct. I'm <br>
really just a problem solver who is always <br>
looking for a better way of doing things.</p>
<p>
As a kid I was building primitive “robots” <br>
to do my chores for me, and as a teen I <br>
was scheming up <s>romantic</s> creative <br>
ways to ask my crush to the school <br>
dance. Doing things the default way is <br>
boring; there’s always a more exciting <br>
means to accomplish the ends.</p>
<p>
I’m basically a grown-up version of the <br>
annoying little kid who responds to every <br>
statement with “why?” But sometimes <br>
asking “why?” turns into a “what if?” My <br>
portfolio is a collection of these moments: <br>
fifteen different solutions that began by <br>
asking questions an exploring new ideas.</p>
<p>
<br><a href="tel:+12489125733">+1 248 972 5733</a>
<br><a href="mailto:[email protected]">[email protected]</a>
<br><a target="_blank" href="http://instagram.com/jeff.archive">@api.jeff</a>
</p>
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