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</div>
<!-- Caption 1 -->
<figcaption id="pres-caption-1" class="block">
<p><a class="link-underline" target="_blank" href="http://826national.org/">826 National</a>
is an organization of tutoring centers that double
as novelty shops themed around a particular reference to the
respective city in which each is located. There are currently 13
stores located across the US, but what if they wanted to open up
a new one in Honolulu, HA? What would they call it, and what
would it sell? </p>
</figcaption>
<!-- Ballot -->
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<div id="pres-image-ballot" class="image" data-large="img/826/826-ballot.jpg" data-largewidth="500" data-largeheight="500">
<img src="img/826/826-ballot.jpg" width="350" height="350">
</div>
</figure>
<!-- Caption 2 -->
<figcaption id="pres-caption-2" class="block">
<p>
Now Hawaii is in many ways a state unlike any other, their proud indigenous culture and unique geographical landscape were obviously great
places to begin looking for ideas. But Hawaii has another claim to fame that is not as widely known, their tourism industry. To no surprise,
hundreds of thousands of travelers come to Hawaii each year to see it for themselves; but they’re not coming from the US as you might expect.
</p>
</figcaption>
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<figure class="block" data-ratio="1" >
<div id="pres-image-eagles" class="image" data-large="img/826/826-eagles.jpg" data-largewidth="500" data-largeheight="650">
<img src="img/826/826-eagles.jpg" width="500" height="650">
</div>
</figure>
<!-- Caption 3 -->
<figcaption id="pres-caption-3" class="block">
<p>
In fact over 60% of tourists come across the pacific from Asia, and for many of which, it is their first visit to the United States. Being the
first taste of America for many eastern-world travelers, as well as being the birthplace of our country's current president, Honolulu seemed like
the perfect spot for something unapologetically American. While 826 stores are designed to be fun and quirky, they’re also educational. So throw
in some good ol’ American history, and you’re left with the Presidential Supply Company.
</p>
<p class="process-link"><br>
<a target="_blank" href="http://archive.jeffpaletta.com/process/presidential-process.html">[ view process ]</a>
</p>
</figcaption>
<!-- Video 1 -->
<figure class="block">
<div class="image">
<iframe id="pres-video-1" type="text/html" frameborder="0" width="480" height="800"
src="https://www.youtube.com/embed/Rj91t5KfuwY?autoplay=1&controls=0&iv_load_policy=3&loop=1&playlist=Rj91t5KfuwY&modestbranding=1&rel=0&showinfo=0&vq=hd1080" allowfullscreen>
</iframe>
</div>
</figure>
<!-- Process Link -->
<!--
<figcaption id="pres-process">
<p class="process-link">
<a target="_blank" href="http://archive.jeffpaletta.com/process/presidential-process.html">[ view process work ]</a>
</p>
</figcaption>
-->
</div>
</section>
<div class="process">
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<footer>
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<p>
On paper I call myself a communication <br>
designer, but that's really just an umbrella <br>
term I use to keep things succinct. I'm <br>
really just a problem solver who is always <br>
looking for a better way of doing things.</p>
<p>
As a kid I was building primitive “robots” <br>
to do my chores for me, and as a teen I <br>
was scheming up <s>romantic</s> creative <br>
ways to ask my crush to the school <br>
dance. Doing things the default way is <br>
boring; there’s always a more exciting <br>
means to accomplish the ends.</p>
<p>
I’m basically a grown-up version of the <br>
annoying little kid who responds to every <br>
statement with “why?” But sometimes <br>
asking “why?” turns into a “what if?” My <br>
portfolio is a collection of these moments: <br>
fifteen different solutions that began by <br>
asking questions an exploring new ideas.</p>
<p>
<br><a href="tel:+12489125733">+1 248 972 5733</a>
<br><a href="mailto:[email protected]">[email protected]</a>
<br><a target="_blank" href="http://instagram.com/jeff.archive">@api.jeff</a>
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