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<title>Experimental Typography</title>
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<div class="section-inner">
<!-- Caption 1 -->
<figcaption id="experimental-caption-1" class="block">
<p>
Experimental typography is a term that seems to be popping up <br>
more and more in the design world as of recent, but what does it <br>
even mean? This question is more of a hypothetical than anything <br>
else, as the term has yet to be assigned to any single, definitive <br>
practice. It means many things to some, and nothing to others; <br>
as of now, "experimental typography" really means whatever you <br>
want it to. This book explores this ambiguous genre of typo- <br>
graphy through the examination of significant works and the <br>
compilation of various interpretations currently floating around <br>
the design community, but ultimately the final decision is up to <br>
you. Keep the bits you agree with and throw out the rest; or better <br>
yet, throw them all out and define your own; this book is nothing <br>
more than a vehicle through which the reader can draw their own <br>
conclusions. The design aesthetic focuses on three core ideas: <br>
<br>
Cut and Paste — pulling out the significant bits and pieces from <br>
different interpretations and merging them together to form your <br>
own definition. Incompletion & Revision — content and ideas are <br>
added, crossed out, removed, or refined as ideas change and the <br>
field evolves. Personalization — experimental typography means <br>
whatever you want it to, and this book is nothing more than a <br>
platform to make your own decision.
</p>
</figcaption>
<!-- Image 1 -->
<figure id="experimental-image-1" class="block landscape" data-ratio="1.6131498470948" >
<div class="image" data-large="img/experimental/exp-drawer-3.jpg" data-largewidth="1055" data-largeheight="654">
<img src="img/experimental/exp-drawer-3.jpg" width="800" height="496">
</div>
</figure>
<!-- Caption 2 -->
<figcaption id="experimental-caption-2" class="block">
<p>
Cards with opposing opinions from featured designers can be <br>
found towards the back of the book. Once the reader has either <br>
selected their preferred definition for "experimental typography" <br>
or used the tools provided in the drawer to craft their own, they <br>
may then remove the card and slide it into the transparent sleeve <br>
in the back, solidifying their own individual conclusion, and <br>
completing the book under their own terms.
</p>
</figcaption>
<!-- Flipbook -->
<figure class="block landscape" data-ratio="1.3333333333333" >
<div class="image" data-large="#" data-largewidth="1200" data-largeheight="775">
<iframe id="experimental-flipbook" width="1200" height="775"
src="//e.issuu.com/embed.html#23690015/39614505" frameborder="0" allowfullscreen>
</iframe>
</div>
</figure>
<!-- Caption 3 -->
<figcaption id="experimental-caption-3" class="block">
<p>
Content features copy from Peter Bilak’s article “Experimental <br>
Typography, Whatever That Means” supplemented with personal <br>
commentary & criticism.
</p>
<p>
<br>
<!-- Process Link -->
<a target="_blank" href="http://archive.jeffpaletta.com/process/experimental-process.html">[ view process work ]</a>
</p>
</figcaption>
<!-- Image 2 -->
<figure id="experimental-image-2" class="block image-3 landscape" data-ratio="1.5981735159817" >
<div class="image" data-large="img/experimental/exp-7.jpg" data-largewidth="1050" data-largeheight="657">
<img src="img/experimental/exp-7.jpg" width="1050" height="657">
</div>
</figure>
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<img src="img/experimental/thumb-1.jpg" alt="name" class="experimental-photo-image" /></div>
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<div class="experimental-gallery-image gallery-image" data-large="img/experimental/full-4.jpg" data-largewidth="917" data-largeheight="1200">
<img src="img/experimental/thumb-4.jpg" alt="name" class="experimental-photo-image" /></div>
</div>
<!-- Image 3 -->
<!--
<figure id="experimental-image-3" class="block image-3 landscape" data-ratio="1.5981735159817" >
<div class="image" data-large="img/experimental/exp-5.jpg" data-largewidth="1050" data-largeheight="657">
<img src="img/experimental/exp-5.jpg" width="800" height="501">
</div>
</figure>
-->
<!-- Image 5 -->
<!--
<figure id="experimental-image-5" class="block image-3 landscape" data-ratio="1.5981735159817" >
<div class="image" data-large="img/experimental/exp-8.jpg" data-largewidth="1050" data-largeheight="657">
<img src="img/experimental/exp-8.jpg" width="800" height="501">
</div>
</figure>
-->
<!-- Process Link -->
<!--
<figcaption id="experimental-process">
<p><a target="_blank" href="http://archive.jeffpaletta.com/process/experimental-process.html">[ view process work ]</a></p>
</figcaption>
-->
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</section>
<div class="process">
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<footer>
<div style="max-width: 80%;margin-top: 33%;">
<p>
On paper I call myself a communication <br>
designer, but that's really just an umbrella <br>
term I use to keep things succinct. I'm <br>
really just a problem solver who is always <br>
looking for a better way of doing things.</p>
<p>
As a kid I was building primitive “robots” <br>
to do my chores for me, and as a teen I <br>
was scheming up <s>romantic</s> creative <br>
ways to ask my crush to the school <br>
dance. Doing things the default way is <br>
boring; there’s always a more exciting <br>
means to accomplish the ends.</p>
<p>
I’m basically a grown-up version of the <br>
annoying little kid who responds to every <br>
statement with “why?” But sometimes <br>
asking “why?” turns into a “what if?” My <br>
portfolio is a collection of these moments: <br>
fifteen different solutions that began by <br>
asking questions an exploring new ideas.</p>
<p>
<br><a href="tel:+12489125733">+1 248 972 5733</a>
<br><a href="mailto:[email protected]">[email protected]</a>
<br><a target="_blank" href="http://instagram.com/jeff.archive">@api.jeff</a>
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