diff --git a/src/managers/config.py b/src/managers/config.py
index fae6c218..454cfd28 100644
--- a/src/managers/config.py
+++ b/src/managers/config.py
@@ -284,7 +284,9 @@ def kafka_opts(self) -> str:
                 f"-Djava.security.auth.login.config={self.workload.paths.zk_jaas}",
             ]
 
-        opts.append(f"-javaagent:{self.workload.paths.telemetry_jar}")
+        opts.append(
+            f"-javaagent:{self.workload.paths.telemetry_jar} -Dotel.traces.exporter=otlp -Dotel.service.name={self.state.model.app.name}-{self.state.model.unit.name}"
+        )
 
         http_proxy = os.environ.get("JUJU_CHARM_HTTP_PROXY")
         https_proxy = os.environ.get("JUJU_CHARM_HTTPS_PROXY")