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“Content Grouping lets you group content into a logical structure that reflects how you think about your site or app, and then view and compare aggregated metrics by group name in addition to being able to drill down to the individual URL, page title, or screen name.”
Why to Use Content Groupings
Let’s take a look at the definition of Google:
Grouping
References:
https://online-metrics.com/google-analytics-content-groupings/
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