diff --git a/Amplitude-iOS.podspec b/Amplitude-iOS.podspec
index 221c4933..7769dc88 100644
--- a/Amplitude-iOS.podspec
+++ b/Amplitude-iOS.podspec
@@ -1,11 +1,11 @@
 Pod::Spec.new do |s|
   s.name                   = "Amplitude-iOS"
-  s.version                = "4.9.3"
+  s.version                = "4.10.0"
   s.summary                = "Amplitude mobile analytics iOS SDK."
   s.homepage               = "https://amplitude.com"
   s.license                = { :type => "MIT" }
   s.author                 = { "Amplitude" => "dev@amplitude.com" }
-  s.source                 = { :git => "https://github.com/amplitude/Amplitude-iOS.git", :tag => "v4.9.3" }
+  s.source                 = { :git => "https://github.com/amplitude/Amplitude-iOS.git", :tag => "v4.10.0" }
   s.ios.deployment_target  = '8.0'
   s.tvos.deployment_target = '9.0'
   s.source_files           = 'Sources/Amplitude/*.{h,m}', 'Sources/Amplitude/SSLCertificatePinning/*.{h,m}'
diff --git a/CHANGELOG.md b/CHANGELOG.md
index 20d9ae30..35ebe203 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,3 +1,10 @@
+## 4.10.0 (February 4, 2020)
+
+* Now you can enable or disable COPPA (Children's Online Privacy Protection Act) restrictions on IDFA, IDFV, city, IP address and location tracking. 
+* To enable COPPA, please call `[[Amplitude instance] enableCoppaControl];`.
+* To disable COPPA, please call `[[Amplitude instance] disableCoppaControl];`.
+* Fix partial truncation for string with unicode (e.g. emoji).
+
 ## 4.9.3 (November 22, 2019)
 
 * Fix error for not finding declaration for NSObject when using Swift Package Manager
diff --git a/README.md b/README.md
index 1033a67f..60484d08 100644
--- a/README.md
+++ b/README.md
@@ -1,3 +1,7 @@
+<p align="center">
+  <img src="https://static.amplitude.com/lightning/46c85bfd91905de8047f1ee65c7c93d6fa9ee6ea/static/media/amplitude-logo-with-text.4fb9e463.svg" alt="Amplitude iOS SDK" height="150"/>
+</p>
+
 Amplitude iOS SDK
 ====================
 
@@ -7,7 +11,7 @@ An iOS SDK for tracking events and revenue to [Amplitude](https://www.amplitude.
 Please see our [installation guide](https://amplitude.zendesk.com/hc/en-us/articles/115002278527-iOS-SDK-Installation) for instructions on installing and using our iOS SDK.
 
 # Latest Version #
-[4.9.3 - Released on November 22, 2019](https://github.com/amplitude/Amplitude-iOS/releases/latest)
+[4.10.0 - Released on February 4, 2020](https://github.com/amplitude/Amplitude-iOS/releases/latest)
 [![Circle CI](https://circleci.com/gh/amplitude/Amplitude-iOS.svg?style=shield&circle-token=e1b2a7d2cd6dd64ac3643bc8cb2117c0ed5cbb75)](https://circleci.com/gh/amplitude/Amplitude-iOS/tree/master)
 [![CocoaPods](https://img.shields.io/cocoapods/v/Amplitude-iOS.svg?style=flat)](http://cocoadocs.org/docsets/Amplitude-iOS/)
 [![Carthage compatible](https://img.shields.io/badge/Carthage-compatible-4BC51D.svg?style=flat)](https://github.com/Carthage/Carthage)
diff --git a/Sources/Amplitude/AMPConstants.m b/Sources/Amplitude/AMPConstants.m
index efa326e0..0184f6fd 100644
--- a/Sources/Amplitude/AMPConstants.m
+++ b/Sources/Amplitude/AMPConstants.m
@@ -4,7 +4,7 @@
 #import "AMPConstants.h"
 
 NSString *const kAMPLibrary = @"amplitude-ios";
-NSString *const kAMPVersion = @"4.9.3";
+NSString *const kAMPVersion = @"4.10.0";
 NSString *const kAMPEventLogDomain = @"api.amplitude.com";
 NSString *const kAMPEventLogUrl = @"https://api.amplitude.com/";
 NSString *const kAMPDefaultInstance = @"$default_instance";