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transactions_conversions_revenue.dashboard.lookml
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transactions_conversions_revenue.dashboard.lookml
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- dashboard: transactions_conversions_and_revenue
title: Transactions, Conversions, and Revenue
layout: newspaper
elements:
- name: Top Acquisition Sources by Revenue
title: Top Acquisition Sources by Revenue
model: bq_connectors_ga360
explore: ga_sessions
type: looker_line
fields:
- trafficSource.source
- ga_sessions.session_count
- totals.transactions_count
- totals.transactionRevenue_total
sorts:
- ga_sessions.session_count desc
limit: 5
column_limit: 50
dynamic_fields:
- table_calculation: transaction_conversion_rate
label: Transaction Conversion Rate
expression: "${totals.transactions_count}/${ga_sessions.session_count}"
value_format:
value_format_name: percent_2
_kind_hint: measure
_type_hint: number
- table_calculation: avg_revenue_per_transaction
label: Avg Revenue per Transaction
expression: "${totals.transactionRevenue_total}/${totals.transactions_count}"
value_format:
value_format_name: usd_0
_kind_hint: measure
_type_hint: number
- table_calculation: total_transaction_revenue
label: Total Transaction Revenue
expression: "${totals.transactionRevenue_total}"
value_format:
value_format_name: usd
_kind_hint: measure
_type_hint: number
query_timezone: America/New_York
stacking: ''
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
show_null_points: true
point_style: circle
interpolation: monotone
value_labels: legend
label_type: labPer
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types:
total_transaction_revenue: column
inner_radius: 50
hidden_fields:
- ga_sessions.session_count
- totals.transactions_count
- totals.transactionRevenue_total
series_colors:
transaction_conversion_rate: "#1D98D3"
total_transaction_revenue: "#3B4260"
avg_revenue_per_transaction: "#39A736"
y_axes:
- label: ''
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: transaction_conversion_rate
name: Transaction Conversion Rate
axisId: transaction_conversion_rate
- label: Transaction Revenue
maxValue:
minValue:
orientation: right
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat: "$#"
series:
- id: total_transaction_revenue
name: Total Transaction Revenue
axisId: total_transaction_revenue
- id: avg_revenue_per_transaction
name: Avg Revenue per Transaction
axisId: avg_revenue_per_transaction
label_color:
- "#1D98D3"
- "#39A736"
- "#fff"
listen:
Date: ga_sessions.partition_date
Campaign: trafficSource.campaign
First Time Visitor: ga_sessions.first_time_visitor
row: 5
col: 12
width: 12
height: 9
- name: First Page Visited (Full Detail)
title: First Page Visited (Full Detail)
model: bq_connectors_ga360
explore: ga_sessions
type: table
fields:
- first_page.pageTitle
- ga_sessions.session_count
- totals.page_views_session
- totals.pageviews_total
- totals.timeonsite_average_per_session
- ga_sessions.unique_visitors
- totals.transactions_count
- totals.transactionRevenue_total
sorts:
- totals.transactionRevenue_total desc
limit: 10
column_limit: 50
dynamic_fields:
- table_calculation: transaction_conversion_rate
label: Transaction Conversion Rate
expression: "${totals.transactions_count}/${ga_sessions.session_count}"
value_format:
value_format_name: percent_2
_kind_hint: measure
_type_hint: number
- table_calculation: total_transaction_revenue
label: Total Transaction Revenue
expression: "${totals.transactionRevenue_total}"
value_format:
value_format_name: usd_0
_kind_hint: measure
_type_hint: number
query_timezone: America/New_York
show_view_names: false
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: gray
limit_displayed_rows: false
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
y_axis_combined: false
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
font_size: '12'
series_types:
__FILE: bq_connectors_ga360/ga_sessions_and_visitors.dashboard.lookml
__LINE_NUM: 394
hidden_fields:
- totals.transactionRevenue_total
enable_conditional_formatting: false
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
listen:
Date: ga_sessions.partition_date
Campaign: trafficSource.campaign
First Time Visitor: ga_sessions.first_time_visitor
row: 30
col: 0
width: 24
height: 6
- name: Revenue and Conversion Rate by Session Length
title: Revenue and Conversion Rate by Session Length
model: bq_connectors_ga360
explore: ga_sessions
type: looker_line
fields:
- totals.timeonsite_tier
- ga_sessions.session_count
- totals.transactions_count
- totals.transactionRevenue_total
filters:
totals.timeonsite_tier: "-Undefined"
sorts:
- totals.timeonsite_tier
limit: 500
column_limit: 50
dynamic_fields:
- table_calculation: transaction_conversion_rate
label: Transaction Conversion Rate
expression: "${totals.transactions_count}/${ga_sessions.session_count}"
value_format:
value_format_name: percent_2
_kind_hint: measure
_type_hint: number
- table_calculation: avg_revenue_per_transaction
label: Avg Revenue per Transaction
expression: "${totals.transactionRevenue_total}/${ga_sessions.session_count}"
value_format:
value_format_name: usd
_kind_hint: measure
_type_hint: number
- table_calculation: total_transaction_revenue
label: Total Transaction Revenue
expression: "${totals.transactionRevenue_total}"
value_format:
value_format_name: usd_0
_kind_hint: measure
_type_hint: number
query_timezone: America/New_York
stacking: ''
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
show_null_points: true
point_style: circle
interpolation: monotone
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types:
total_transaction_revenue: column
series_colors:
ga_sessions.session_count: "#3B4260"
total_transaction_revenue: "#3B4260"
avg_revenue_per_transaction: "#39A736"
hidden_fields:
- ga_sessions.session_count
- totals.transactions_count
- totals.transactionRevenue_total
y_axes:
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: transaction_conversion_rate
name: Transaction Conversion Rate
axisId: transaction_conversion_rate
- label: Transaction Revenue
maxValue:
minValue:
orientation: right
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: total_transaction_revenue
name: Total Transaction Revenue
axisId: total_transaction_revenue
- id: avg_revenue_per_transaction
name: Avg Revenue per Transaction
axisId: avg_revenue_per_transaction
label_color:
- "#1D98D3"
- "#39A736"
- "#fff"
listen:
Date: ga_sessions.partition_date
Campaign: trafficSource.campaign
First Time Visitor: ga_sessions.first_time_visitor
row: 14
col: 0
width: 12
height: 9
- name: Total Sessions
title: Total Sessions
model: bq_connectors_ga360
explore: ga_sessions
type: single_value
fields:
- ga_sessions.session_count
limit: 500
column_limit: 50
query_timezone: America/New_York
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types:
__FILE: bq_connectors_ga360/bounce_rates.dashboard.lookml
__LINE_NUM: 138
listen:
Date: ga_sessions.partition_date
Campaign: trafficSource.campaign
First Time Visitor: ga_sessions.first_time_visitor
row: 2
col: 0
width: 4
height: 3
- name: Top Keywords by Revenue
title: Top Keywords by Revenue
model: bq_connectors_ga360
explore: ga_sessions
type: looker_line
fields:
- trafficSource.keyword
- ga_sessions.total_visitors
- totals.transactions_count
- totals.transactionRevenue_total
filters:
trafficSource.keyword: "-NULL"
totals.transactionRevenue_total: ">0"
sorts:
- totals.transactionRevenue_total desc
limit: 5
column_limit: 50
dynamic_fields:
- table_calculation: percent_of_visitors_w_transactions
label: Percent of Visitors w/ Transactions
expression: "${totals.transactions_count}/${ga_sessions.total_visitors}"
value_format:
value_format_name: percent_2
_kind_hint: measure
_type_hint: number
- table_calculation: average_transaction_revenue
label: Average Transaction Revenue
expression: "${total_transaction_revenue}/${totals.transactions_count}"
value_format:
value_format_name: usd
_kind_hint: measure
_type_hint: number
- table_calculation: total_transaction_revenue
label: Total Transaction Revenue
expression: "${totals.transactionRevenue_total}"
value_format:
value_format_name: usd
_kind_hint: measure
_type_hint: number
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: false
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
show_null_points: true
point_style: circle
interpolation: monotone
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
ordering: none
show_null_labels: false
series_types:
totals.transactionRevenue_total: column
total_transaction_revenue: column
y_axis_labels: []
hidden_series: []
y_axis_orientation:
- left
- right
hidden_fields:
- ga_sessions.total_visitors
- totals.transactions_count
- totals.transactionRevenue_total
series_colors:
totals.transactionRevenue_total: "#3B4260"
percent_of_visitors_w_transactions: "#1D98D3"
total_transaction_revenue: "#3B4260"
average_transaction_revenue: "#39A736"
series_labels: {}
label_color:
- "#1D98D3"
- "#39A736"
- "#fff"
y_axes:
- label: ''
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: percent_of_visitors_w_transactions
name: Percent of Visitors w/ Transactions
axisId: percent_of_visitors_w_transactions
- label: Transaction Revenue
maxValue:
minValue:
orientation: right
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: total_transaction_revenue
name: Total Transaction Revenue
axisId: total_transaction_revenue
- id: average_transaction_revenue
name: Average Transaction Revenue
axisId: average_transaction_revenue
listen:
Date: ga_sessions.partition_date
Campaign: trafficSource.campaign
First Time Visitor: ga_sessions.first_time_visitor
row: 5
col: 0
width: 12
height: 9
- title: Revenue Conversion Rate by Visit Tier
name: Revenue Conversion Rate by Visit Tier
model: bq_connectors_ga360
explore: ga_sessions
type: looker_line
fields:
- ga_sessions.visitnumbertier
- totals.transactions_count
- totals.transactionRevenue_total
- ga_sessions.session_count
filters:
ga_sessions.visitnumbertier: "-Below 1"
sorts:
- ga_sessions.visitnumbertier
limit: 500
column_limit: 50
dynamic_fields:
- table_calculation: transaction_conversion_rate
label: Transaction Conversion Rate
expression: "${totals.transactions_count}/${ga_sessions.session_count}"
value_format:
value_format_name: percent_0
_kind_hint: measure
_type_hint: number
- table_calculation: avg_revenue_per_transaction
label: Avg Revenue per Transaction
expression: "${totals.transactionRevenue_total}/${totals.transactions_count}"
value_format:
value_format_name: usd_0
_kind_hint: measure
_type_hint: number
- table_calculation: total_transaction_revenue
label: Total Transaction Revenue
expression: "${totals.transactionRevenue_total}"
value_format:
value_format_name: usd_0
_kind_hint: measure
_type_hint: number
query_timezone: America/New_York
stacking: ''
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
show_null_points: true
point_style: circle
interpolation: monotone
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types:
revenue: column
total_transaction_revenue: column
hidden_fields:
- totals.transactions_count
- totals.transactionRevenue_total
- ga_sessions.session_count
series_colors:
sessions: "#3B4260"
average_time_on_site_per_session: "#39A736"
average_pageview_per_session: "#F3BF0E"
total_transaction_revenue: "#3B4260"
avg_revenue_per_transaction: "#39A736"
y_axes:
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: transaction_conversion_rate
name: Transaction Conversion Rate
axisId: transaction_conversion_rate
- label: Transaction Revenue
maxValue:
minValue:
orientation: right
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: total_transaction_revenue
name: Total Transaction Revenue
axisId: total_transaction_revenue
- id: avg_revenue_per_transaction
name: Avg Revenue per Transaction
axisId: avg_revenue_per_transaction
hidden_series:
- average_time_on_site_per_session
- average_pageview_per_session
label_color:
- "#1D98D3"
- "#39A736"
- "#ffff"
listen:
Date: ga_sessions.partition_date
Campaign: trafficSource.campaign
First Time Visitor: ga_sessions.first_time_visitor
row: 14
col: 12
width: 12
height: 9
- title: Total Revenue
name: Total Revenue
model: bq_connectors_ga360
explore: ga_sessions
type: single_value
fields:
- totals.transactionRevenue_total
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
listen:
Date: ga_sessions.partition_date
Campaign: trafficSource.campaign
First Time Visitor: ga_sessions.first_time_visitor
row: 2
col: 16
width: 4
height: 3
- title: Total Transactions
name: Total Transactions
model: bq_connectors_ga360
explore: ga_sessions
type: single_value
fields:
- totals.transactions_count
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
listen:
Date: ga_sessions.partition_date
Campaign: trafficSource.campaign
First Time Visitor: ga_sessions.first_time_visitor
row: 2
col: 8
width: 4
height: 3
- title: Average Revenue per Transaction
name: Average Revenue per Transaction
model: bq_connectors_ga360
explore: ga_sessions
type: single_value
fields:
- totals.transactions_count
- totals.transactionRevenue_total
limit: 500
column_limit: 50
dynamic_fields:
- table_calculation: revenue_per_transaction
label: Revenue per Transaction
expression: "${totals.transactionRevenue_total}/${totals.transactions_count}"
value_format:
value_format_name: usd
_kind_hint: measure
_type_hint: number
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
hidden_fields:
- totals.transactions_count
- totals.transactionRevenue_total
listen:
Date: ga_sessions.partition_date
Campaign: trafficSource.campaign
First Time Visitor: ga_sessions.first_time_visitor
row: 2
col: 12
width: 4
height: 3
- title: Transaction Conversion Rate
name: Transaction Conversion Rate
model: bq_connectors_ga360
explore: ga_sessions
type: single_value
fields:
- totals.transactions_count
- ga_sessions.session_count
limit: 500
column_limit: 50
dynamic_fields:
- table_calculation: revenue_per_transaction
label: Revenue per Transaction
expression: "${totals.transactions_count}/${ga_sessions.session_count}"
value_format:
value_format_name: percent_2
_kind_hint: measure
_type_hint: number
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
hidden_fields:
- totals.transactions_count
- ga_sessions.session_count
listen:
Date: ga_sessions.partition_date
Campaign: trafficSource.campaign
First Time Visitor: ga_sessions.first_time_visitor
row: 2
col: 4
width: 4
height: 3
- title: Unique Visitors
name: Unique Visitors
model: bq_connectors_ga360
explore: ga_sessions
type: single_value
fields:
- ga_sessions.unique_visitors
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
listen:
Date: ga_sessions.partition_date
Campaign: trafficSource.campaign
First Time Visitor: ga_sessions.first_time_visitor
row: 2
col: 20
width: 4
height: 3
- name: How are Conversion Rates and Revenue figures affected by session length,
frequency, and acquisition source?
type: text
title_text: How are Conversion Rates and Revenue figures affected by session length,
frequency, and acquisition source?
row: 0
col: 0
width: 24
height: 2
- title: Revenue and Conversion Rate by First Page Visited
name: Revenue and Conversion Rate by First Page Visited
model: bq_connectors_ga360
explore: ga_sessions
type: looker_line
fields:
- ga_sessions.session_count
- totals.transactions_count
- totals.transactionRevenue_total
- first_page.pageTitle
sorts:
- ga_sessions.session_count desc
limit: 10
column_limit: 50
dynamic_fields:
- table_calculation: transaction_conversion_rate
label: Transaction Conversion Rate
expression: "${totals.transactions_count}/${ga_sessions.session_count}"
value_format:
value_format_name: percent_2
_kind_hint: measure
_type_hint: number
- table_calculation: avg_revenue_per_transaction
label: Avg Revenue per Transaction
expression: "${totals.transactionRevenue_total}/${totals.transactions_count}"
value_format:
value_format_name: usd_0
_kind_hint: measure
_type_hint: number
- table_calculation: total_transaction_revenue
label: Total Transaction Revenue
expression: "${totals.transactionRevenue_total}"
value_format:
value_format_name: usd_0
_kind_hint: measure
_type_hint: number
stacking: ''
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
show_null_points: true
point_style: circle
interpolation: monotone
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
hidden_fields:
- ga_sessions.session_count
- totals.transactions_count
- totals.transactionRevenue_total
series_types:
total_transaction_revenue: column
y_axes:
- label: ''
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: transaction_conversion_rate
name: Transaction Conversion Rate
axisId: transaction_conversion_rate
- label: Transaction Revenue
maxValue:
minValue:
orientation: right
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: avg_revenue_per_transaction
name: Avg Revenue per Transaction
axisId: avg_revenue_per_transaction
- id: total_transaction_revenue
name: Total Transaction Revenue
axisId: total_transaction_revenue
label_color:
- "#1D98D3"
- "#39A736"
- "#ffff"
series_colors:
total_transaction_revenue: "#3B4260"
avg_revenue_per_transaction: "#39A736"
listen:
Date: ga_sessions.partition_date
Campaign: trafficSource.campaign
First Time Visitor: ga_sessions.first_time_visitor
row: 23
col: 0
width: 24
height: 7
filters:
- name: Campaign
title: Campaign
type: field_filter
default_value: ''
model: bq_connectors_ga360
explore: ga_sessions
field: trafficSource.campaign
listens_to_filters: []
allow_multiple_values: true
required: false
- name: Date
title: Date
type: date_filter
default_value: 14 days
allow_multiple_values: true
required: false
- name: First Time Visitor
title: First Time Visitor
type: field_filter
default_value: ''
model: bq_connectors_ga360
explore: ga_sessions
field: ga_sessions.first_time_visitor
listens_to_filters: []
allow_multiple_values: true
required: false
- name: Property
title: Property
type: string_filter
default_value: All Websites
allow_multiple_values: true
required: false