diff --git a/.github/ISSUE_TEMPLATE/bug.md b/.github/ISSUE_TEMPLATE/bug.md
index a9cd327d16..283131851a 100644
--- a/.github/ISSUE_TEMPLATE/bug.md
+++ b/.github/ISSUE_TEMPLATE/bug.md
@@ -7,6 +7,11 @@ assignees: ''
 
 ---
 
+<!-- 
+Are you using Knative? If you do, we would love to know!
+https://github.com/knative/community/issues/new?template=ADOPTERS.yaml&title=%5BADOPTERS%5D%3A+%24%7BCOMPANY+NAME+HERE%7D
+-->
+
 **Describe the bug**
 A clear and concise description of what the bug is.