diff --git a/src/main/java/prography/cakeke/server/store/adapter/in/web/StoreExceptionController.java b/src/main/java/prography/cakeke/server/store/adapter/in/web/StoreExceptionController.java
index 493966d..bb630cc 100644
--- a/src/main/java/prography/cakeke/server/store/adapter/in/web/StoreExceptionController.java
+++ b/src/main/java/prography/cakeke/server/store/adapter/in/web/StoreExceptionController.java
@@ -5,6 +5,7 @@
 import org.springframework.web.bind.annotation.ExceptionHandler;
 import org.springframework.web.bind.annotation.RestControllerAdvice;
 
+import prography.cakeke.server.store.exceptions.NotAllowedLocationException;
 import prography.cakeke.server.store.exceptions.NotFoundStoreException;
 
 @RestControllerAdvice
@@ -15,4 +16,9 @@ protected ResponseEntity<String> notFoundStoreException(NotFoundStoreException e
         return ResponseEntity.status(HttpStatus.NOT_FOUND).body(exception.getMessage());
     }
 
+    @ExceptionHandler(value = NotAllowedLocationException.class)
+    protected ResponseEntity<String> notAllowedLocationException(NotAllowedLocationException exception) {
+        return ResponseEntity.status(HttpStatus.BAD_REQUEST).body(exception.getMessage());
+    }
+
 }
\ No newline at end of file
diff --git a/src/main/java/prography/cakeke/server/store/application/service/StoreService.java b/src/main/java/prography/cakeke/server/store/application/service/StoreService.java
index f242292..1190b7f 100644
--- a/src/main/java/prography/cakeke/server/store/application/service/StoreService.java
+++ b/src/main/java/prography/cakeke/server/store/application/service/StoreService.java
@@ -18,6 +18,7 @@
 import prography.cakeke.server.store.application.port.out.LoadStorePort;
 import prography.cakeke.server.store.domain.District;
 import prography.cakeke.server.store.domain.Store;
+import prography.cakeke.server.store.exceptions.NotAllowedLocationException;
 import prography.cakeke.server.store.exceptions.NotFoundStoreException;
 
 @Service
@@ -45,6 +46,7 @@ public List<DistrictCountResponse> getCount() {
      */
     @Override
     public List<StoreResponse> getList(List<District> district, int page) {
+        // southwestLatitude, southwestLongitude, northeastLatitude, northeastLongitude는 null
         return loadStorePort.getList(district, PageRequest.of(page - 1, 100), null, null, null, null);
     }
 
@@ -63,6 +65,15 @@ public List<StoreResponse> reload(
             Double southwestLatitude, Double southwestLongitude,
             Double northeastLatitude, Double northeastLongitude
     ) {
+        // 서울시 외곽의 서비스 불가 지역 체크
+        if (northeastLatitude < 37.4289 || southwestLatitude > 37.7010) {
+            throw new NotAllowedLocationException();
+        }
+        if (northeastLongitude < 126.7649 || southwestLongitude > 127.1839) {
+            throw new NotAllowedLocationException();
+        }
+
+        // district는 null
         return loadStorePort.getList(
                 null, PageRequest.of(page - 1, 100),
                 southwestLatitude, southwestLongitude,
diff --git a/src/main/java/prography/cakeke/server/store/exceptions/NotAllowedLocationException.java b/src/main/java/prography/cakeke/server/store/exceptions/NotAllowedLocationException.java
new file mode 100644
index 0000000..b76519d
--- /dev/null
+++ b/src/main/java/prography/cakeke/server/store/exceptions/NotAllowedLocationException.java
@@ -0,0 +1,7 @@
+package prography.cakeke.server.store.exceptions;
+
+public class NotAllowedLocationException extends RuntimeException {
+    public NotAllowedLocationException() {
+        super("서비스 불가한 지역입니다.");
+    }
+}