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waterfire.php
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<!DOCTYPE html>
<html lang="en-US">
<?php include "php-modules/head.php";?>
<body>
<?php include "php-modules/svg-defs.php";?>
<?php include "php-modules/menu.php";?>
<main class="main" id="swup">
<article id="verticalScroll" class="vertical-scroll">
<header class="project-header">
<div class="project-title">
<div>
<h5 class="animate-text-color">Graphic Design</h5>
</div>
<div>
<h1 class="animate-text-color">Waterfire</h1>
</div>
<div>
<h3 class="animate-text-color">experiential booklet</h3>
</div>
</div>
</header>
<section class="project-gallery">
<figure class="project-container">
<a class="project-display-link" href="/assets/img/waterfire/waterfire-10-fullsize.jpg" data-size="3240x2160" data-no-swup>
<picture class="project-picture">
<source media="(min-height:2304px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-10-1024.webp">
<source media="(min-height:2304px)" srcset="/assets/img/waterfire/waterfire-10-1024.jpg">
<source media="(min-height:1536px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-10-768.webp, /assets/img/waterfire/waterfire-10-1024.webp 2x">
<source media="(min-height:1536px)" srcset="/assets/img/waterfire/waterfire-10-768.jpg, /assets/img/waterfire/waterfire-10-1024.jpg 2x">
<source media="(min-height:768px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-10-512.webp, /assets/img/waterfire/waterfire-10-768.webp 2x, /assets/img/waterfire/waterfire-10-1024.webp 3x">
<source media="(min-height:768px)" srcset="/assets/img/waterfire/waterfire-10-512.jpg, /assets/img/waterfire/waterfire-10-768.jpg 2x, /assets/img/waterfire/waterfire-10-1024.jpg 3x">
<source media="(min-height:0px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-10-256.webp, /assets/img/waterfire/waterfire-10-512.webp 2x, /assets/img/waterfire/waterfire-10-768.webp 4x">
<source media="(min-height:0px)" srcset="/assets/img/waterfire/waterfire-10-256.jpg, /assets/img/waterfire/waterfire-10-512.jpg 2x, /assets/img/waterfire/waterfire-10-768.jpg 4x">
<img class="project-img" src="/assets/img/waterfire/waterfire-10-512.jpg" alt=""/>
</picture>
</a>
</figure>
<figure class="project-container">
<a class="project-display-link" href="/assets/img/waterfire/waterfire-1-fullsize.jpg" data-size="3240x2160" data-no-swup>
<picture class="project-picture">
<source media="(min-height:2304px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-1-1024.webp">
<source media="(min-height:2304px)" srcset="/assets/img/waterfire/waterfire-1-1024.jpg">
<source media="(min-height:1536px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-1-768.webp, /assets/img/waterfire/waterfire-1-1024.webp 2x">
<source media="(min-height:1536px)" srcset="/assets/img/waterfire/waterfire-1-768.jpg, /assets/img/waterfire/waterfire-1-1024.jpg 2x">
<source media="(min-height:768px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-1-512.webp, /assets/img/waterfire/waterfire-1-768.webp 2x, /assets/img/waterfire/waterfire-1-1024.webp 3x">
<source media="(min-height:768px)" srcset="/assets/img/waterfire/waterfire-1-512.jpg, /assets/img/waterfire/waterfire-1-768.jpg 2x, /assets/img/waterfire/waterfire-1-1024.jpg 3x">
<source media="(min-height:0px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-1-256.webp, /assets/img/waterfire/waterfire-1-512.webp 2x, /assets/img/waterfire/waterfire-1-768.webp 4x">
<source media="(min-height:0px)" srcset="/assets/img/waterfire/waterfire-1-256.jpg, /assets/img/waterfire/waterfire-1-512.jpg 2x, /assets/img/waterfire/waterfire-1-768.jpg 4x">
<img class="project-img" src="/assets/img/waterfire/waterfire-1-512.jpg" alt=""/>
</picture>
</a>
</figure>
<figure class="project-container">
<a class="project-display-link" href="/assets/img/waterfire/waterfire-11-fullsize.jpg" data-size="3240x2160" data-no-swup>
<picture class="project-picture">
<source media="(min-height:2304px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-11-1024.webp">
<source media="(min-height:2304px)" srcset="/assets/img/waterfire/waterfire-11-1024.jpg">
<source media="(min-height:1536px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-11-768.webp, /assets/img/waterfire/waterfire-11-1024.webp 2x">
<source media="(min-height:1536px)" srcset="/assets/img/waterfire/waterfire-11-768.jpg, /assets/img/waterfire/waterfire-11-1024.jpg 2x">
<source media="(min-height:768px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-11-512.webp, /assets/img/waterfire/waterfire-11-768.webp 2x, /assets/img/waterfire/waterfire-11-1024.webp 3x">
<source media="(min-height:768px)" srcset="/assets/img/waterfire/waterfire-11-512.jpg, /assets/img/waterfire/waterfire-11-768.jpg 2x, /assets/img/waterfire/waterfire-11-1024.jpg 3x">
<source media="(min-height:0px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-11-256.webp, /assets/img/waterfire/waterfire-11-512.webp 2x, /assets/img/waterfire/waterfire-11-768.webp 4x">
<source media="(min-height:0px)" srcset="/assets/img/waterfire/waterfire-11-256.jpg, /assets/img/waterfire/waterfire-11-512.jpg 2x, /assets/img/waterfire/waterfire-11-768.jpg 4x">
<img class="project-img" src="/assets/img/waterfire/waterfire-11-512.jpg" alt=""/>
</picture>
</a>
</figure>
<figure class="project-container">
<a class="project-display-link" href="/assets/img/waterfire/waterfire-12-fullsize.jpg" data-size="2160x3240" data-no-swup>
<picture class="project-picture">
<source media="(min-height:2304px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-12-1024.webp">
<source media="(min-height:2304px)" srcset="/assets/img/waterfire/waterfire-12-1024.jpg">
<source media="(min-height:1536px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-12-768.webp, /assets/img/waterfire/waterfire-12-1024.webp 2x">
<source media="(min-height:1536px)" srcset="/assets/img/waterfire/waterfire-12-768.jpg, /assets/img/waterfire/waterfire-12-1024.jpg 2x">
<source media="(min-height:768px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-12-512.webp, /assets/img/waterfire/waterfire-12-768.webp 2x, /assets/img/waterfire/waterfire-12-1024.webp 3x">
<source media="(min-height:768px)" srcset="/assets/img/waterfire/waterfire-12-512.jpg, /assets/img/waterfire/waterfire-12-768.jpg 2x, /assets/img/waterfire/waterfire-12-1024.jpg 3x">
<source media="(min-height:0px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-12-256.webp, /assets/img/waterfire/waterfire-12-512.webp 2x, /assets/img/waterfire/waterfire-12-768.webp 4x">
<source media="(min-height:0px)" srcset="/assets/img/waterfire/waterfire-12-256.jpg, /assets/img/waterfire/waterfire-12-512.jpg 2x, /assets/img/waterfire/waterfire-12-768.jpg 4x">
<img class="project-img" src="/assets/img/waterfire/waterfire-12-512.jpg" alt=""/>
</picture>
</a>
</figure>
<figure class="project-container">
<a class="project-display-link" href="/assets/img/waterfire/waterfire-14-fullsize.jpg" data-size="3240x2160" data-no-swup>
<picture class="project-picture">
<source media="(min-height:2304px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-14-1024.webp">
<source media="(min-height:2304px)" srcset="/assets/img/waterfire/waterfire-14-1024.jpg">
<source media="(min-height:1536px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-14-768.webp, /assets/img/waterfire/waterfire-14-1024.webp 2x">
<source media="(min-height:1536px)" srcset="/assets/img/waterfire/waterfire-14-768.jpg, /assets/img/waterfire/waterfire-14-1024.jpg 2x">
<source media="(min-height:768px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-14-512.webp, /assets/img/waterfire/waterfire-14-768.webp 2x, /assets/img/waterfire/waterfire-14-1024.webp 3x">
<source media="(min-height:768px)" srcset="/assets/img/waterfire/waterfire-14-512.jpg, /assets/img/waterfire/waterfire-14-768.jpg 2x, /assets/img/waterfire/waterfire-14-1024.jpg 3x">
<source media="(min-height:0px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-14-256.webp, /assets/img/waterfire/waterfire-14-512.webp 2x, /assets/img/waterfire/waterfire-14-768.webp 4x">
<source media="(min-height:0px)" srcset="/assets/img/waterfire/waterfire-14-256.jpg, /assets/img/waterfire/waterfire-14-512.jpg 2x, /assets/img/waterfire/waterfire-14-768.jpg 4x">
<img class="project-img" src="/assets/img/waterfire/waterfire-14-512.jpg" alt=""/>
</picture>
</a>
</figure>
<figure class="project-container">
<a class="project-display-link" href="/assets/img/waterfire/waterfire-13-fullsize.jpg" data-size="3240x2160" data-no-swup>
<picture class="project-picture">
<source media="(min-height:2304px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-13-1024.webp">
<source media="(min-height:2304px)" srcset="/assets/img/waterfire/waterfire-13-1024.jpg">
<source media="(min-height:1536px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-13-768.webp, /assets/img/waterfire/waterfire-13-1024.webp 2x">
<source media="(min-height:1536px)" srcset="/assets/img/waterfire/waterfire-13-768.jpg, /assets/img/waterfire/waterfire-13-1024.jpg 2x">
<source media="(min-height:768px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-13-512.webp, /assets/img/waterfire/waterfire-13-768.webp 2x, /assets/img/waterfire/waterfire-13-1024.webp 3x">
<source media="(min-height:768px)" srcset="/assets/img/waterfire/waterfire-13-512.jpg, /assets/img/waterfire/waterfire-13-768.jpg 2x, /assets/img/waterfire/waterfire-13-1024.jpg 3x">
<source media="(min-height:0px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-13-256.webp, /assets/img/waterfire/waterfire-13-512.webp 2x, /assets/img/waterfire/waterfire-13-768.webp 4x">
<source media="(min-height:0px)" srcset="/assets/img/waterfire/waterfire-13-256.jpg, /assets/img/waterfire/waterfire-13-512.jpg 2x, /assets/img/waterfire/waterfire-13-768.jpg 4x">
<img class="project-img" src="/assets/img/waterfire/waterfire-13-512.jpg" alt=""/>
</picture>
</a>
</figure>
<div class="project-description-container">
<div class="project-description-wrapper">
<h5 class="project-description-header">Background</h5>
<p> I was challenged to create a multi-page print piece for <a href="https://waterfire.org/" style="color:#d6957b;" target="_blank" rel="noopener">WaterFire</a>, an event in downtown Providence, Rhode Island.
At WaterFire, the participation of the community transforms a normally silent riverwalk into a buzzing festival with food, music, and crowds.
The singular project requirement was the use of provided copy in a booklet format.
All other decisions were left up to me.
</p>
<p>To start, I created a short list of questions to be answered during the process.</p>
<ul>
<li>Who is this booklet for?</li>
<li>What benefit does the audience get from WaterFire?</li>
<li>What is the purpose of this booklet?</li>
<li>How will this booklet accomplish its purpose?</li>
</ul>
</div>
</div>
<div class="project-description-container">
<div class="project-description-wrapper">
<h5 class="project-description-header">Research</h5>
<p> The project began with field research.
I already lived in downtown Providence, so I was able to attend a WaterFire event, take part, and document the experience.
</p>
<p> During WaterFire there was a change in the number and type of people downtown.
Normally, downtown Providence is limited to a moderate population of college students, businesspersons, and young professionals.
However, during WaterFire I found streets crammed with strollers, children, teenagers, parents, and grandparents.
This discovery answered who the booklet was for: families.
</p>
</div>
</div>
<figure class="project-container">
<a class="project-display-link two-to-one" href="/assets/img/waterfire/waterfire-3-fullsize.jpg" data-size="4320x2160" data-no-swup>
<picture class="project-picture">
<source media="(min-height:2304px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-3-1024.webp">
<source media="(min-height:2304px)" srcset="/assets/img/waterfire/waterfire-3-1024.jpg">
<source media="(min-height:1536px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-3-768.webp, /assets/img/waterfire/waterfire-3-1024.webp 2x">
<source media="(min-height:1536px)" srcset="/assets/img/waterfire/waterfire-3-768.jpg, /assets/img/waterfire/waterfire-3-1024.jpg 2x">
<source media="(min-height:768px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-3-512.webp, /assets/img/waterfire/waterfire-3-768.webp 2x, /assets/img/waterfire/waterfire-3-1024.webp 3x">
<source media="(min-height:768px)" srcset="/assets/img/waterfire/waterfire-3-512.jpg, /assets/img/waterfire/waterfire-3-768.jpg 2x, /assets/img/waterfire/waterfire-3-1024.jpg 3x">
<source media="(min-height:0px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-3-256.webp, /assets/img/waterfire/waterfire-3-512.webp 2x, /assets/img/waterfire/waterfire-3-768.webp 4x">
<source media="(min-height:0px)" srcset="/assets/img/waterfire/waterfire-3-256.jpg, /assets/img/waterfire/waterfire-3-512.jpg 2x, /assets/img/waterfire/waterfire-3-768.jpg 4x">
<img class="project-img" src="/assets/img/waterfire/waterfire-3-512.jpg" alt=""/>
</picture>
<p class="caption"> Waterplace Park typically (left). Waterplace Park during WaterFire (right). </p>
</a>
</figure>
<div class="project-description-container">
<div class="project-description-wrapper">
<p> The atmosphere at WaterFire was festive.
Speakers placed throughout the entire event played a soundtrack designed to enhance the experience.
Food booths and other local business had set up tents.
These tents were quickly overrun with patrons. </p>
<p> The atmosphere changed when the bonfires were lit at sunset.
Just before the lighting the audience stopped circulating, they became quieter, and the event's music changed pace.
After the lighting, the audience stayed quieter than before and circulated more slowly.
The crowd began to trickle away, and two hours after the lighting only small groups and couples were left wandering the area.
Around midnight, the bonfires were extinguished and Waterfire concluded.
</p>
<p> Having experienced WaterFire for myself, I wrote down a list of potential benefits.
Two potential directions emerged:</p>
<ul>
<li><b>Novelty</b>, a reason people travel to new places or start a new hobby. WaterFire transforms the normally quiet Providence riverwalk into a new place worth visiting. </li>
<li><b>Community</b>, a reason people form new relationships and associate with others. WaterFire brings the people of Providence together in fellowship. </li>
</ul>
</div>
</div>
<div class="project-description-container">
<div class="project-description-wrapper">
<h5 class="project-description-header">Concept</h5>
<p> To help identify the best direction, each was explored using mind maps.
</p>
</div>
</div>
<figure class="project-container">
<a class="project-display-link two-to-one" href="/assets/img/waterfire/waterfire-2-fullsize.jpg" data-size="4320x2160" data-no-swup>
<picture class="project-picture">
<source media="(min-height:2304px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-2-1024.webp">
<source media="(min-height:2304px)" srcset="/assets/img/waterfire/waterfire-2-1024.jpg">
<source media="(min-height:1536px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-2-768.webp, /assets/img/waterfire/waterfire-2-1024.webp 2x">
<source media="(min-height:1536px)" srcset="/assets/img/waterfire/waterfire-2-768.jpg, /assets/img/waterfire/waterfire-2-1024.jpg 2x">
<source media="(min-height:768px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-2-512.webp, /assets/img/waterfire/waterfire-2-768.webp 2x, /assets/img/waterfire/waterfire-2-1024.webp 3x">
<source media="(min-height:768px)" srcset="/assets/img/waterfire/waterfire-2-512.jpg, /assets/img/waterfire/waterfire-2-768.jpg 2x, /assets/img/waterfire/waterfire-2-1024.jpg 3x">
<source media="(min-height:0px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-2-256.webp, /assets/img/waterfire/waterfire-2-512.webp 2x, /assets/img/waterfire/waterfire-2-768.webp 4x">
<source media="(min-height:0px)" srcset="/assets/img/waterfire/waterfire-2-256.jpg, /assets/img/waterfire/waterfire-2-512.jpg 2x, /assets/img/waterfire/waterfire-2-768.jpg 4x">
<img class="project-img" src="/assets/img/waterfire/waterfire-2-512.jpg" alt=""/>
</picture>
</a>
</figure>
<div class="project-description-container">
<div class="project-description-wrapper">
<p> The audience at WaterFire was disproportionately made up of families.
After mind-mapping, the idea of community quickly connected with themes like Christmas and family.
The benefit of community seemed to fit the audience’s motives better than the benefit of novelty.
The second question could be answered: The benefit of WaterFire is to bring people together.
</p>
<p> Now, the third and fourth questions needed answers:
What is the purpose of this booklet?
And how will this booklet accomplish its purpose?
</p>
<p> However, there was a problem.
The provided copy was not well suited to a promotional purpose.
It was lengthy, indirect, and written in a passive voice, describing the event instead of advocating that the reader visit.
</p>
<p class="block-quote"> WaterFire® is a work of art that involves movement, participation and surprise. When visitors encounter WaterFire, they cannot absorb the sculpture from just their sense of sight or even from a single vantage point—they must walk through the installation and they must use all five of their senses.</p>
<p class="caption"> excerpt of provided copy </p>
<P> To convert this to promotional copy "They must walk through the installation and they must use all five of their senses" could easily be rewritten to "Walk through WaterFire. Use all of your senses."
However, rewriting or cutting of the copy was not permitted.
</p>
<p> To solve this problem, the idea of a promotional brochure had to be discarded.
Instead, the purpose of the booklet would be to enhance the WaterFire experience, a booklet that brings people together in a shared experience.
This would be accomplished by designing the booklet to be read by two people at once.
</p>
</div>
</div>
<div class="project-description-container">
<div class="project-description-wrapper">
<h5 class="project-description-header">Design</h5>
<p> The first consideration when designing a two-person booklet was format.
Using a partner, different reading arrangements were experimented with.
Having partners standing opposed (example 3) achieved a good balance of intimacy and worked best for readers of different height.
</p>
</div>
</div>
<figure class="project-container">
<a class="project-display-link two-to-one" href="/assets/img/waterfire/waterfire-4-fullsize.jpg" data-size="4320x2160" data-no-swup>
<picture class="project-picture">
<source media="(min-height:2304px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-4-1024.webp">
<source media="(min-height:2304px)" srcset="/assets/img/waterfire/waterfire-4-1024.jpg">
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<source media="(min-height:768px)" srcset="/assets/img/waterfire/waterfire-4-512.jpg, /assets/img/waterfire/waterfire-4-768.jpg 2x, /assets/img/waterfire/waterfire-4-1024.jpg 3x">
<source media="(min-height:0px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-4-256.webp, /assets/img/waterfire/waterfire-4-512.webp 2x, /assets/img/waterfire/waterfire-4-768.webp 4x">
<source media="(min-height:0px)" srcset="/assets/img/waterfire/waterfire-4-256.jpg, /assets/img/waterfire/waterfire-4-512.jpg 2x, /assets/img/waterfire/waterfire-4-768.jpg 4x">
<img class="project-img" src="/assets/img/waterfire/waterfire-4-512.jpg" alt=""/>
</picture>
<p class="caption">reading arrangements: (1) side-by-side, (2) offset, (3) opposed</p>
</a>
</figure>
<div class="project-description-container">
<div class="project-description-wrapper">
<p> In the US, the largest commonly available paper size than can be used for the mass production of multi-page booklets is 11x17”.
Using this paper size, accounting for bleed, and using a ratio of 1:1.618 I arrived at a page size of 8.167 x 5.05”.
</p>
</div>
</div>
<figure class="project-container">
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<picture class="project-picture">
<source media="(min-height:2304px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-5-1024.webp">
<source media="(min-height:2304px)" srcset="/assets/img/waterfire/waterfire-5-1024.png">
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<source media="(min-height:1536px)" srcset="/assets/img/waterfire/waterfire-5-768.png, /assets/img/waterfire/waterfire-5-1024.png 2x">
<source media="(min-height:768px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-5-512.webp, /assets/img/waterfire/waterfire-5-768.webp 2x, /assets/img/waterfire/waterfire-5-1024.webp 3x">
<source media="(min-height:768px)" srcset="/assets/img/waterfire/waterfire-5-512.png, /assets/img/waterfire/waterfire-5-768.png 2x, /assets/img/waterfire/waterfire-5-1024.png 3x">
<source media="(min-height:0px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-5-256.webp, /assets/img/waterfire/waterfire-5-512.webp 2x, /assets/img/waterfire/waterfire-5-768.webp 4x">
<source media="(min-height:0px)" srcset="/assets/img/waterfire/waterfire-5-256.png, /assets/img/waterfire/waterfire-5-512.png 2x, /assets/img/waterfire/waterfire-5-768.png 4x">
<img class="project-img" src="/assets/img/waterfire/waterfire-5-512.png" alt=""/>
</picture>
<p class="caption">format: 11x17 paper (white), trim area (black), margins (purple), hangline (teal)</p>
</a>
</figure>
<div class="project-description-container">
<div class="project-description-wrapper">
<p> My second consideration was type.
Type needed to be large, not only because the viewing distance would increase when two people held the booklet, but because the ambient light level would range from dusk to many small bonfires.
The final typeface is Grad from Mark Simonson Studio, a modernization of Century Schoolbook.
I chose this transitional serif in a bold weight to maximize the legibility of body copy.
The primary size is 15.5pt bold, reached by using a left and right margin of 3em and a target line length of 35 characters (the minimum line length for comfortable reading).
</p>
</div>
</div>
<figure class="project-container">
<a class="project-display-link" href="/assets/img/waterfire/waterfire-6-fullsize.jpg" data-size="1336x2160" data-no-swup>
<picture class="project-picture">
<source media="(min-height:2304px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-6-1024.webp">
<source media="(min-height:2304px)" srcset="/assets/img/waterfire/waterfire-6-1024.jpg">
<source media="(min-height:1536px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-6-768.webp, /assets/img/waterfire/waterfire-6-1024.webp 2x">
<source media="(min-height:1536px)" srcset="/assets/img/waterfire/waterfire-6-768.jpg, /assets/img/waterfire/waterfire-6-1024.jpg 2x">
<source media="(min-height:768px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-6-512.webp, /assets/img/waterfire/waterfire-6-768.webp 2x, /assets/img/waterfire/waterfire-6-1024.webp 3x">
<source media="(min-height:768px)" srcset="/assets/img/waterfire/waterfire-6-512.jpg, /assets/img/waterfire/waterfire-6-768.jpg 2x, /assets/img/waterfire/waterfire-6-1024.jpg 3x">
<source media="(min-height:0px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-6-256.webp, /assets/img/waterfire/waterfire-6-512.webp 2x, /assets/img/waterfire/waterfire-6-768.webp 4x">
<source media="(min-height:0px)" srcset="/assets/img/waterfire/waterfire-6-256.jpg, /assets/img/waterfire/waterfire-6-512.jpg 2x, /assets/img/waterfire/waterfire-6-768.jpg 4x">
<img class="project-img" src="/assets/img/waterfire/waterfire-6-512.jpg" alt=""/>
</picture>
<p class="caption">type scale: 9.6pt, 15.5pt, 25pt, 40.5pt</p>
</a>
</figure>
<div class="project-description-container">
<div class="project-description-wrapper">
<p> The third consideration was image. After documenting the WaterFire event with a digital camera, I began sketching what I saw based on my memory.
</p>
</div>
</div>
<figure class="project-container">
<a class="project-display-link two-to-one" href="/assets/img/waterfire/waterfire-7-fullsize.jpg" data-size="4320x2160" data-no-swup>
<picture class="project-picture">
<source media="(min-height:2304px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-7-1024.webp">
<source media="(min-height:2304px)" srcset="/assets/img/waterfire/waterfire-7-1024.jpg">
<source media="(min-height:1536px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-7-768.webp, /assets/img/waterfire/waterfire-7-1024.webp 2x">
<source media="(min-height:1536px)" srcset="/assets/img/waterfire/waterfire-7-768.jpg, /assets/img/waterfire/waterfire-7-1024.jpg 2x">
<source media="(min-height:768px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-7-512.webp, /assets/img/waterfire/waterfire-7-768.webp 2x, /assets/img/waterfire/waterfire-7-1024.webp 3x">
<source media="(min-height:768px)" srcset="/assets/img/waterfire/waterfire-7-512.jpg, /assets/img/waterfire/waterfire-7-768.jpg 2x, /assets/img/waterfire/waterfire-7-1024.jpg 3x">
<source media="(min-height:0px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-7-256.webp, /assets/img/waterfire/waterfire-7-512.webp 2x, /assets/img/waterfire/waterfire-7-768.webp 4x">
<source media="(min-height:0px)" srcset="/assets/img/waterfire/waterfire-7-256.jpg, /assets/img/waterfire/waterfire-7-512.jpg 2x, /assets/img/waterfire/waterfire-7-768.jpg 4x">
<img class="project-img" src="/assets/img/waterfire/waterfire-7-512.jpg" alt=""/>
</picture>
</a>
</figure>
<div class="project-description-container">
<div class="project-description-wrapper">
<p> I realized a connection could be made between my memory of sparks from the fire and the abstract idea of community.
Multiple points and connections between them are often used to denote social networks, a form of community.
For example, the iconography of Google’s share button relies on a series of connected circles.
Using circles in illustrator, I traced the sparks from several different photographs I had taken to create image.
The final images connote both community and WaterFire.
</p>
</div>
</div>
<figure class="project-container">
<a class="project-display-link" href="/assets/img/waterfire/waterfire-vid2-1024.gif" data-size="3240x2160" data-no-swup>
<picture class="project-picture">
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<source media="(min-height:0px)" srcset="/assets/img/waterfire/waterfire-vid2-256.gif, /assets/img/waterfire/waterfire-vid2-512.gif 2x, /assets/img/waterfire/waterfire-vid2-768.gif 4x">
<img class="project-img" src="/assets/img/waterfire/waterfire-vid2-512.gif" alt=""/>
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</a>
</figure>
<!--<figure class="project-container">
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<video width="auto" height="100%" autoplay loop muted>
<source type="video/mp4" src="/assets/img/waterfire/waterfire-vid2-1024.mp4">
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<div class="project-description-container">
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<p> I noted three distinct phases in the event: before the bonfire lighting, the lighting itself, and after the lightning.
The body copy was also pre-arranged into three sections.
Therefore, three distinct posters were created using my image making technique.
Each poster reflected the movement of the crowd during one of the phases.
One poster was integrated into the booklet before each section of the body copy.
</p>
</div>
</div>
<figure class="project-container">
<a class="project-display-link two-to-one" href="/assets/img/waterfire/waterfire-9-fullsize.jpg" data-size="2160x2160" data-no-swup>
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<source media="(min-height:768px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-9-512.webp, /assets/img/waterfire/waterfire-9-768.webp 2x, /assets/img/waterfire/waterfire-9-1024.webp 3x">
<source media="(min-height:768px)" srcset="/assets/img/waterfire/waterfire-9-512.jpg, /assets/img/waterfire/waterfire-9-768.jpg 2x, /assets/img/waterfire/waterfire-9-1024.jpg 3x">
<source media="(min-height:0px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-9-256.webp, /assets/img/waterfire/waterfire-9-512.webp 2x, /assets/img/waterfire/waterfire-9-768.webp 4x">
<source media="(min-height:0px)" srcset="/assets/img/waterfire/waterfire-9-256.jpg, /assets/img/waterfire/waterfire-9-512.jpg 2x, /assets/img/waterfire/waterfire-9-768.jpg 4x">
<img class="project-img" src="/assets/img/waterfire/waterfire-9-512.jpg" alt=""/>
</picture>
</a>
</figure>
<div class="project-description-container">
<div class="project-description-wrapper">
<p> Distribution was the fourth and final consideration.
Booklets would be handed out by WaterFire workers, but only to groups of two or more persons.
Atendees without another person would be encouraged to make friends with another person or a group to obtain a brochure.
</p>
<p> Requirements to obtain a booklet would increase their desireability.
Increased desireability provides a motivation to make a connection with a stranger.
This distribution system would further the goal of bringing the Providence community together.
</p>
</div>
</div>
<figure class="project-container">
<a class="project-display-link" href="/assets/img/waterfire/waterfire-15-fullsize.jpg" data-size="3240x2160" data-no-swup>
<picture class="project-picture">
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<source media="(min-height:768px)" srcset="/assets/img/waterfire/waterfire-15-512.jpg, /assets/img/waterfire/waterfire-15-768.jpg 2x, /assets/img/waterfire/waterfire-15-1024.jpg 3x">
<source media="(min-height:0px)" type="image/webp" srcset="/assets/img/waterfire/waterfire-15-256.webp, /assets/img/waterfire/waterfire-15-512.webp 2x, /assets/img/waterfire/waterfire-15-768.webp 4x">
<source media="(min-height:0px)" srcset="/assets/img/waterfire/waterfire-15-256.jpg, /assets/img/waterfire/waterfire-15-512.jpg 2x, /assets/img/waterfire/waterfire-15-768.jpg 4x">
<img class="project-img" src="/assets/img/waterfire/waterfire-15-512.jpg" alt=""/>
</picture>
</a>
</figure>
<figure class="project-container">
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<picture class="project-picture">
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<source media="(min-height:768px)" srcset="/assets/img/waterfire/waterfire-vid-512.gif, /assets/img/waterfire/waterfire-vid-768.gif 2x, /assets/img/waterfire/waterfire-vid-1024.gif 3x">
<source media="(min-height:0px)" srcset="/assets/img/waterfire/waterfire-vid-256.gif, /assets/img/waterfire/waterfire-vid-512.gif 2x, /assets/img/waterfire/waterfire-vid-768.gif 4x">
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