Table of contents Inceptions Foreword Introduction Why run an inception? What is an Inception? What’s the outcome of an Inception? Inception Complete, What now? Inception or Discovery? Getting buy-in What does good look like? Run an Inceptions Overview Set-up Design Design inception agenda How we do it Inception agenda blueprint Blueprint in a table Plan Creating a schedule Example inception schedule Run Wrap-up Cheat sheets Types of inceptions Contributors’ cheat sheet Facilitator’s cheat sheet Inception facilitation kit Setting up the space Playback & wrap-up Principles we apply Deep dives Design an inception agenda The Opportunity The Domain The Solution Plan Plan an inception The Inception team Creating the Schedule Frame, Top and Tail Closing thoughts Get in touch How to contribute Licence Contributions The Equal Experts network Special Thanks The Authors Our Playbooks Equal Experts